Shenhao starts from the lottery of 1 million

Yi Anguo has never been troubled by financial problems, so he is not in a hurry to cash out these rosewood trees, so his mentality has always been stable.

If it were an ordinary person, with so much sea rosewood stored in the warehouse, they would be eager to cash out.

Among the mahogany stocks, apart from the sea huanghuali, the most valuable one is naturally the Vietnamese huanghuali.

Through continuous acquisitions in the past few years, especially in 08, a large number of Vietnamese huanghuali purchased from the Guo brothers amounted to more than 500 tons.

Therefore, there are quite a lot of Vietnamese huanghuali in stock, and they are piled up in several warehouses. Think about it, the Guo brothers purchased more than 06 tons of Vietnamese huanghuali in Vietnam in 07 and 500.

Now the two have been buying in Vietnam for almost three years. In addition to buying Vietnamese huanghuali from the Guo brothers, Yi Xiaolin often goes to Pingxiang and buys a lot directly from Vietnamese timber merchants. .

There has not been much sales of Vietnamese huanghuali in the past two years. They are mainly stored, waiting for the price to increase in the future before selling.

Therefore, the current inventory of Vietnamese huanghuali has reached more than 2000 tons.

The third most valuable item in the inventory is Indian small-leaf red sandalwood. The current price of small-leaf red sandalwood is about 130 million per ton. Especially good aniseed materials are more expensive, but Indian small-leaf red sandalwood has only nine out of ten sandalwoods, and particularly good materials are rare.

Small leaf rosewood furniture has been in production and is not supplied to the market in limited quantities, but there is still a lot of stock in stock, mainly from the beginning when the price was still very cheap.

In 06, the price of small-leaf red sandalwood was only 15, 20 per ton. In 07, it doubled. In 08, it rose to 60 per ton. In the second half of 09, it has exceeded 100 million per ton. Now it is 130 million. A ton.

But soon, due to excessive speculation, the price of small-leaf rosewood will fall again. In 11, it was about 120 million per ton. Before June 12, it was still 6 million per ton. After June 110, it plummeted to 12 per ton.

However, by 2013, the price of small-leaf rosewood rose to 150 million per ton.

"This Indian small-leaf red sandalwood is no longer available for purchase, right?" Yi Anguo asked Yi Xiaolin beside him.

"The purchase has been stopped a long time ago. Since the price of small-leaf red sandalwood in India exceeded 100 million per ton, there has been no purchase of small-leaf red sandalwood." Yi Xiaolin said.

"That's good. Don't buy anymore now. The current price is too high and it will come down in the future." Yi Anguo nodded with satisfaction.

"How much inventory is there now and how long can it be used?" Yi Anguo asked again.

"There is still a lot of inventory, so there will be no problem in using it for three to five years." Yi Xiaolin said.

"Is there still so much inventory?" Yi Anguo said in surprise, frowning at the same time.

"However, the order volume of Indian small-leaf rosewood has also increased sharply recently, so it's hard to say how long it will last. The key is to see how many furniture orders there are." Yi Xiaolin explained again.

"Then speed up! The market is good now. If we sell more, the price of our small leaf red sandalwood furniture can also be appropriately lowered." Yi Anguo thought for a while and said.

"It's not good to lower the price of small leaf rosewood furniture! Those customers who have placed orders before will definitely be very dissatisfied when they see that we have lowered the price." Yi Xiaoling said with a little hesitation.

"Forget it, let's not lower the price and just sell the logs. Now that the market is good, the logs should be easy to sell, right?" Yi Anguo thought for a while and changed his words.

"Sell the logs directly! It will definitely be easy to sell. Now as long as you have the goods, you don't have to worry about selling." Yi Xiaolin said.

"But we have finally acquired these. Although we can still make money by selling logs like this, we will make a lot less money than selling them as furniture."

"It doesn't matter if you make less money. The key is to make it all into furniture. You won't be able to sell that much." Yi Anguo said helplessly.

"In two years at most, the price of Indian small-leaf red sandalwood may drop significantly. At that time, it will be more cost-effective to buy it. If you keep it now and don't sell it, then the price will be lower, and you will suffer even more losses. Already?"

"But Indian small-leaf red sandalwood has been rising in price during the 08 financial crisis, not falling. In recent years, it has been rising all the way. From 06 to now, in just over 4 years, it has increased nearly 10 times. ." Yi Xiaolin said a little doubtfully.

"And the market is very hot now. If in one or two years, the price does not drop significantly and gets higher and higher, then we will lose money by selling logs now."

"The price of anything can't keep rising. You have to trust my judgment. When have I ever made a mistake in my judgment?" Yi Anguo said confidently.

Yi Xiaolin was speechless immediately. He had no way to refute Uncle An Guo's words.

Because in his impression, there was indeed no mistake in judgment in what Yi Anguo told him to do.

For example, there is a large amount of hoarding of Laotian Siamese rosewood. The price of large sheets of Laotian Siamese rosewood has soared more than 08 times in just two years compared with the lowest point in 20.

Because of the low cost of raw materials, Anguo mahogany furniture is invincible in market competition. No matter how it is sold, it will never lose money and it is never afraid of price wars with any competitors.

It's just that Yi Anguo takes the quality route and only makes high-quality furniture. He has strict requirements on craftsmanship and requires absolutely excellent quality. He also said that some companies have introduced computerized automatic engraving machines, which can carve more fine patterns and are more popular among customers in the market. Like.

Although many furniture factories have followed the trend and purchased automatic computer engraving machines, a newbie will obviously have an advantage.

Therefore, Anguo Furniture does not win by price war, but by brand, quality and reputation.

The price of Anguo furniture is not only no lower than that of others, it is even higher than that of furniture from many furniture factories, and some are much higher.

For wealthy people, price is never the most critical factor when buying high-end furniture. What they want is good-looking style, excellent quality, and excellent workmanship. As long as it can meet their requirements and make them like it. No matter how high the price is for your furniture, they will accept it.

In fact, in any business, brand and reputation are always the most important. Making money by cheating customers is a way to death. You can cheat one or two customers, but you cannot cheat more customers.

This is why the same product is much more expensive for well-known brands, but customers still flock to it, vying to buy it, and have to wait even if they queue up.

Anguo Furniture Of course, there is no need to wait in line for ordinary furniture, but high-end boutique mahogany furniture still has to wait in line. If you want to buy it, you must first place an order, pay a deposit, and then wait for the product to be produced.

Take mobile phones for example. When Huaxing Mobile launches a new mobile phone, there are many people waiting in line. Even if you book online, you still have to queue up because production cannot keep up all at once.

Samples in specialty stores are generally not for sale, but are only used for display to customers.