NBA bad guys

David Stern, the little old man, just finished saying this, his cell phone rang.

He looked at the time. During this time, few people would call him.

Moreover, this is still an unfamiliar number, which proves that I don’t know him at all.

Who is the caller?

He took a puff of cigarette and thought for a moment.

The little secretary next to him gently knocked on the desk and said, "Mr. David, aren't you ready to answer the phone now? It will time out in a while."

David Stern seemed to wake up from a dream, then answered the phone with a smile and said: "Hello, who are you?"

There was a moment of silence, and the words he spoke were obviously full of alcohol, and then he said: "I am Phil Knight. I think you should have heard of this name."

David Stern felt that this name was very familiar, but at this time, especially at night like this, his sleepy brain had already made his memory not very good, and he could not think of this person anyway. , who is it?

The little secretary next to him asked suspiciously: "Who is it?"

David Stern scratched his head, pushed the glasses on his nose upward, and then said: "She said his name was Phil Knight. Do you know who he is?"

After hearing this name, the little secretary was completely shocked. How could he not know who this person was? He opened his mouth and said in shock: "Is it the boss of Nike, Phil Knight?"

Phil Knight (February 1938, 2 -), male, the legendary leader of the Nike brand, is one of the most eccentric leaders among Fortune 24 companies.

Chairman and President of Nike, Inc.

Phil Knight was born on February 1938, 2. As a teenager, he was very passionate about sports and published interviews about sports in the high school newspaper.

Knight graduated from the University of Oregon in 1959 with a bachelor's degree in business administration. At the University of Oregon, Knight was a distance runner and set a personal best time of 4 minutes and 10 seconds in the mile.

In 1962, Knight earned a Master of Business Administration (MBA) degree from Stanford University. It can be said that the study experience at Stanford changed Knight's life. For the first time, he became interested in things other than sports. It was in the small business class classroom at Stanford that Knight came up with the idea for the future Nike company.

After receiving his master's degree, Knight took a trip to Japan and was immediately fascinated by the exotic Eastern culture and business models. Visitors to Knight would take off their shoes before entering his office; Knight would give them a clasped hand salute as they left.

Phil Knight

Strictly speaking, Knight was not very good as an athlete, but at the University of Oregon he met long-distance running coach Bill Bowerman, who he regarded as a mentor throughout his life.

Bowerman later became Knight's entrepreneurial partner.

The birth of Nike is like a legend. A college long-distance runner who performed mediocrely but was very interested in selling shoes met a strict long-distance running coach who made homemade sports shoes to improve the students' long-distance running speed, and mutual sparks were sparked. They were dissatisfied with the existing American running shoes at the time and decided to design their own shoes.

Knight once said humorously: "Since I am not the best player on the team, it is natural for me to test the shoes designed by coach (Bowerman)."

It can be said without politeness that Knight is one of the biggest giants behind the sports industry.

It is precisely because of the support of such giants that many stars can have sneakers to endorse and earn a lot of extra money.

Otherwise, how could Michael Jordan have his own sneaker brand?

It can be said that all of this is standing on the shoulders of giants.

Without the big man behind it, it would be impossible.

When David Stern heard the word Nike, he immediately remembered who this person was.

In fact, Nike is the president of the league and one of his biggest financial pillars. He usually talks to the managers under Nike and has no chance to talk directly to the boss.

But today, he never expected that the big boss of Nike would actually take the initiative to call him.

David Stern's office is located in a high-rise office building downtown.

His office is more than 100 square meters and is very spacious.

The entire office is designed in a European style, with expensive imported carpets on the floor and exquisite oil paintings hanging on the walls, showing the identity and taste of the owner.

The whole space is very bright, full of sunshine and warmth.

A magnificent tiger leather chair is placed in front of David's luxurious desk, which looks noble and decent.

There are some legal documents and computers stacked on the table, and he is obviously very busy at work.

A huge bookshelf hangs on the wall, neatly arranged with many legal books, corporate literature, economics magazines and management books.

There is also a small conference room in the office, equipped with a round table and several chairs, which is convenient for David and his clients to hold discussions and meetings.

The curtains are made of black silk fabric and cover the windows. They not only play a beautiful role, but also protect privacy.

The entire office environment is clean and tidy, giving people an elegant and comfortable feeling.

From the office furnishings to the air environment, everything reflects David's pursuit of professional quality and quality of life. The office reflects not only David’s identity and status, but also his taste and values.

But don't think that if Nike wants to sell sneakers, it will take the initiative to please David Stern. In fact, the situation is exactly the opposite.

(This is not the actual situation, it needs to be adapted for the plot, thank you!)

At that time, the NBA was at the bottom of the four major sports leagues. Big brands like Nike had actually already worked with other sports leagues to manufacture sneakers for baseball and football players.

In other words, Nike already had very good sales at that time.

If David Stern can take the initiative to establish a relationship with him, it will be of great benefit to the development of the league, and it will also allow the stars to make more money.

Then a virtuous cycle will occur, allowing more talented people to choose to play basketball.

As we all know, talent is a very important aspect in sports. Some people are very talented and can play both rugby and basketball. As for what this athlete will ultimately choose to do, it all depends on where he makes more money. .

Only if basketball allows him to earn more will he choose to play basketball. This is also a very realistic thing.

Therefore, if he could climb the big tree behind Nike, David Stern would definitely not hesitate.

It is precisely because of this that Nike manipulated the game later.

Because of course Nike hopes that its basketball players will eventually win the championship. This is also very normal.

Nike is, after all, a business.