Tokyo: Being coveted by my wife, I just want to play games

Minecraft and Hearthstone are coming out next week.

Normally, before the game is released, Dongchuan Che must do a large-scale promotion, not to mention that these two games were super hits in the previous life. However, this time Dongchuan Che rarely did not invest in large-scale promotion before the game was released, but only announced the release date of these two games on the homepage of the GOGO platform.

This is partly because after five years of development, the reputation and name of the Holy Light Society have been thoroughly established.

To put it simply, it's like Rockstar, Hidetaka Miyazaki, and Blizzard at their peak. Game companies of this level don't actually need to do large-scale publicity and promotion by themselves. They just reveal a little bit of information on their official website or social platforms, which is enough to cause a heated discussion in the gaming circle.

The current reputation of Holy Light Society is better than that of Rockstar Blizzard in its previous life. What's more, GOGO platform is currently the second largest game platform in the world. Announcing the release date of the game on the homepage is already a good enough publicity effect.

Of course, Dongchuan Che is not short of money now, and it is definitely better to do publicity than not to do it.

On the other hand, it is also because the GO! Handheld will be released two weeks after the release of these two games, and the importance of the GO! Handheld is much higher than the previous two.

This involves the issue of pleasure threshold and durability.

This is just like in TV dramas and movies, the small climax usually paves the way for the big climax, and the big climax usually comes after the small climax.

This is because people's threshold of pleasure will continue to rise according to external stimuli. In addition to the increase in the threshold of pleasure, normal people will not be excited for several weeks. After reaching the peak, their emotions will fall back.

The same is true.

If Hearthstone and Minecraft are promoted on a large scale during this phase, then when the handheld consoles are released later, they must use stronger promotional methods to promote them. Otherwise, after a week or two of promotional bombardment, the players' emotions may have become relatively calm when they see the handheld consoles released.

This is not the result that Dongchuan Che wants to see.

That is why he does not plan to carry out concentrated large-scale promotion of these two games, but instead hopes to use these two games as a cushion.

From the release of these two games to the release of the handheld, Dongchuan Che will slowly increase the popularity of these two games bit by bit, and finally, focus on the release of the handheld. However.

As the saying goes, plans cannot keep pace with changes.

The plan that Toru Fuyukawa and Miyano Miono discussed was to slowly advance the promotion and marketing, but just two days before the release of "Minecraft" and "Hearthstone", an unexpected guest came to the Holy Light Society.

.

"Heather, long time no see, how have you been lately?"

"Don't mention it, Chika-chan. If I had been happy recently, I wouldn't be here now. Oh! Mr. Fuyukawa is here too?! Hello, I'm Heather, the COO of Gani Global Entertainment, whom I met last time in New York. This is my business card."

"Hello."

Monday afternoon.

Society of the Holy Light, Office of the Chief Financial Officer.

Looking at the European and American woman in front of him who was very enthusiastic and trotting to hand him a business card, Dongchuan Che, who was sitting on the sofa drinking wolfberry tea and chatting with Chika Ohara, did not stand up. He just shook hands with the other party gently, took the business card, and then looked at the white-skinned European and American woman with a slightly playful look.

Dong Chuan Che also had some impression of this woman.

Although they had only met a few times, the other party was after all the Chief Operating Officer of Gani Global Entertainment.

Gani Global Entertainment is an American entertainment company. Although it is called an entertainment company, their business structure is actually somewhat similar to that of Holy Light Society. It is also a large comprehensive enterprise that spans the entertainment, music, gaming, and streaming video websites.

The only difference is that their main business is streaming video websites and film and television related businesses, while the main business of Holy Light Society is game-related.

So-called streaming video sites and film-related businesses

To put it simply, Gani Global Entertainment is a bit like Netflix in its previous life, which spends its own money to make TV series and then broadcasts them on its own website. Of course, relying on only one company to make film and television works is definitely not enough to support Gani's top five website traffic in the world, so Gani will also purchase broadcasting rights from other manufacturers.

Therefore, Toru Fuyukawa has been cooperating with them. Works such as "Fate" and "Pokemon" have been granted exclusive broadcasting authorization to the Gani website in the United States.

In addition to this, Gani's main business is in the entertainment industry, and it has many contracted artists. So when Yuezhu Asuka was casting for the live-action drama "World of Warcraft", Gani also used his connections to help make a lot of connections.

The business cooperation between the two parties has always been very pleasant, and

Since Gani itself has some gaming business, it is not only involved in the European and American e-sports industry. Moreover, even in Europe and America, Gani is considered a first-class large company, and the market value of the entire group is more than 100 billion US dollars. Therefore, Gani is actually a potential partner for [GO! Handheld] and Shengguang Society in the future development of the e-sports industry in Europe and America.

only.

Like SATE and Sanhe Group, Gani had previously adopted a wait-and-see attitude. Before seeing the momentum of the GO! Handheld after its release, it was unwilling to intervene directly. But today, Gani sent people to Japan and even to its own headquarters.

"A company that's deeply involved in the entertainment industry is bound to have a lot of trouble."

Looking at Heather, a European and American woman who was talking to Chika Ohara with a somewhat flattering expression, a playful smile flashed in Dongchuan Che's eyes. As the chief operating officer of the Ghani Group, Heather's position in the workplace is not lower than Chika Ohara, and the size of the Ghani Group is also larger than the current Shengguang Society, but.

On the one hand, although the current market value of Holy Light Society is about 20 billion US dollars, it is still not comparable to the trillion-dollar conglomerates such as Ghani Group. This is mainly because Holy Light Society was established relatively recently and has not been able to fully realize its potential. Holy Light Society is still an unlisted private enterprise.

There are not too many big investors who want to invest in Shengguang Society. As long as Dongchuan Che is willing to go public, the company's market value will soon reach the 100 billion level. But this is meaningless to Dongchuan Che. Going public means that the equity held by him and Sayoko will be diluted, and the only benefit is that they can get more investment. But now Dongchuan Che is not short of money at all, but he is limited by the time required to produce games, animation, film and television products, so he can't expand faster.

As long as they proceed steadily and steadily in this way, in five years, the market value of the Holy Light Society, which will develop in multiple areas, will definitely reach hundreds of billions, or even more.

Therefore, let alone a company like the Ghani Group which is worth hundreds of billions of dollars, even the larger SATE and Shanhe Group communicated with Dongchuan Che on an equal footing.

This European and American woman Heather is not higher in status than Chika Ohara.

The main business of the Ghani Group is in the entertainment industry, and many of the top stars in the current entertainment industry are artists under their banner. And the profession of artists and stars is prone to various public opinion problems.

That's the case this time.

Although he, Dongchuan Che, usually doesn't pay attention to the entertainment industry, Heather is coming here today, and she has discussed it with Ohara Chika before. Therefore, Dongchuan Che also knows the reason why she is coming here today - a super scandal broke out in the American entertainment industry some time ago, saying that an industry tycoon often invites celebrities from the entertainment industry to a private island to have inpar, and also raises a lot of [poodles] from the entertainment industry.

Some artists under Gani were also involved, and Gani not only has business in the United States, but also has several popular artists and singers under them in Japan.

The incident has become quite a big deal, and now many entertainment companies involved are trying to suppress the popularity and protect the artists they can still protect. However.

For such a big event, it is not easy to suppress the public opinion. And more importantly, there has been no big news recently.

Yeah, there hasn’t been much news lately.

The best way to suppress the heat of public opinion is not to hire a network of internet trolls to hedge against it, nor is it to ask various media outlets to pay hush money, but to create another hot spot of public opinion and thus divert the attention of ordinary people.

This kind of thing is common in business and politics.

If you observe carefully, you will find that sometimes when there are social problems or when large companies with strong backgrounds face a public opinion crisis, there will always be some celebrities and artists whose dark secrets are exposed.

Some of these are coincidences, but some are not. Because the best way to deal with public opinion is to either give it a cold shoulder or to divert the public's attention. When the cold shoulder fails, the only option is to divert the public's attention.

To be honest, if we only talk about games, then Toru Dongchuan has nothing to do with this matter, but the live-action drama "World of Warcraft" is about to start filming.

Although World of Warcraft has only been launched for half a year, it has become the most popular online game in the world due to its high quality. In addition, Fuyukawa Che is an old player of World of Warcraft. He knows that the social atmosphere of this game is very important, and he has been intentionally cultivating the community atmosphere of World of Warcraft.

For example, the most critical secondary creation.

Many games don't pay attention to the secondary creations of players related to the game, such as videos or audios. Some games even sue players for copyright infringement because of their secondary creations, but Dongchuan Che is different.

He not only allows players to create various secondary works, but also directly sets up various bonuses in an official capacity. As long as the secondary works reach a certain popularity, they can get bonuses, and this bonus is not small for ordinary netizens.

That is why, even though World of Warcraft has only been out for about half a year, and the live-action drama has just finished casting, there are already many World of Warcraft animated shorts on the Internet that are of relatively rough production quality but very interesting and popular.

For example, last month China released an animation work called "My Name is MT". Although the production level is not high and the picture quality is not good in all aspects, it is very interesting and the content is also very good.

What’s interesting is that because this anime is very popular, and from the production level, although it is not particularly professional, the production team is indeed very talented in scriptwriting. Therefore, Dongchuan Che immediately sent someone to contact the production team, recruited the entire team into the animation section of Shengguang Society, and invested in setting up a production team.

This incident caused a huge uproar in the circle at that time!

Are you kidding? Holy Light Society is a world-class company.

This kind of enterprise would actually take the initiative to invite a [fake production team] to join the company!

Thousands of gold to buy horse bones!

For Dongchuan Che, this matter was just about recruiting a few talented employees and investing about 40,000 to 50,000 US dollars to help them make animations.

To be honest, with the deposits he has in Japan and foreign banks, the interest alone is more than 40,000 or 50,000 US dollars. But for ordinary people, 40,000 or 50,000 US dollars is still a very large number, and! People from ordinary families lack the most start-up capital!

Even Lei Jun, a highly educated boss, was very excited when he got hundreds of thousands of RMB in investment. It is conceivable that Dong Chuan Che's move this time will drive many people crazy!

Now in the World of Warcraft section of the GOGO platform, a large number of secondary creation videos are freshly released every day.

As the saying goes, quantitative change leads to qualitative change. In addition, now is an era of information dissemination, and there are also some very high-quality videos that are even popular outside the circle. Therefore, the popularity and influence of "World of Warcraft" are also steadily increasing. "World of Warcraft: Rise of Stormwind", a super blockbuster with a production cost of 10 million US dollars per episode and no upper limit, is naturally attracting attention from both inside and outside the circle.

In Dongchuan Che's plan, he also plans to promote the final photos of "World of Warcraft: Rise of Stormwind" together with "Hearthstone". After all, "Hearthstone" is a work derived from the World of Warcraft IP, and the production cost of "World of Warcraft: Rise of Stormwind" is so high, in addition to the special effects, it is also because Yuezhu Feiniao invited a lot of ace big names from all over the world this time.

How big is this celebrity status?

If I have to describe it, it means that the candidate for the protagonist King Varian of Stormwind is Brad Pitt, the candidate for the dragon emperor of Pandaria is Jet Li, and the important supporting role of the Black Dragon Princess is Scarlett Johansson, and so on.

Because Dongchuan Che has no financial constraints, the production cost of "World of Warcraft: Rise of Stormwind" is extremely high, and the influence is also extremely high! There is no doubt that such a terrifying cast will inevitably set off a wave of public opinion as soon as the makeup photos and the news of the start of filming are released.

That is why Dongchuan Che plans to take advantage of the popularity of World of Warcraft: Rise of Stormwind to promote Hearthstone, a derivative work of the same IP. Finally, Hearthstone will be used to boost the sales and attention of GO! Handheld.

This is the plan discussed by Toru Fuyukawa, Miyano Mitsuko, and Chika Ohara. However.

Thinking of this, Dongchuan Che looked again at Heather who was chatting with Ohara Chika with a very sincere expression. Then he took a sip of wolfberry tea, thinking about something in his mind.

"The original plan was to enter the key promotion phase a week later, but if we can reach some kind of agreement with the Ghani Group, then it would be a huge profit if we advance the date by a few days."

The purpose of the Ghani Group's visit this time was very clear, which was to hope that he could do the promotion of "World of Warcraft: Rise of Stormwind" and "Hearthstone" in advance.

In other words, Hearthstone is not the most critical, because it is a game and cannot divert too much attention from the audience in the entertainment industry, but World of Warcraft: Rise of Stormwind is a show that gathers many big names in the entertainment industry.

As long as the final photos and the news of the start of filming of "World of Warcraft: Rise of Stormwind" are released, and the Ghani Group takes some actions behind the scenes, the focus of the entertainment industry audience will be shifted, so that their artists can avoid more reputation losses.

Of course, this can't be free help.

On the one hand, as one of the largest streaming platforms in Europe and the United States, Ghani Group is one of the potential buyers of the broadcasting rights of "World of Warcraft: Rise of Stormwind" in Europe and the United States.

On the other hand, the Gani Group also has a gaming business, so they are also one of the potential partners for the future [GO! Handheld] in Europe and the United States.

and!

Like SATE and Shanhe Group, Ghani Group also intended to get involved in the [GO! Handheld Game Console Production Committee], so in order to get more benefits, Ghani Group also put some obstacles in the way of Dongchuan Che.

For example, the platform refused to allow Toshikawa Che to place an advertisement on the homepage of the streaming media platform of the Gani Group, saying that the advertising space had been sold to other advertisers. Another example is that the big-name artists under the Gani Group had previously refused to accept the contract to endorse and promote the GO! Handheld Game Console.

Dongchuan Che was also a little unhappy about this matter, but

On the one hand, during this period, most companies that were almost qualified and wanted to join the [GO! Handheld Game Production Committee] had this attitude, hoping to support Dongchuan Che and get better bargaining chips.

Since they are not related or related, they naturally want to maximize their benefits. Dongchuan Che can actually understand this.

Of course, understanding does not mean acceptance.

If the people from Ghani hadn't come to visit today, Dongchuan Che would understand their approach, but he wouldn't continue to cooperate with them. However.

"Is this what they call 30 years in the east, 30 years in the west?"

Thinking of this, Dongchuan Che's lips curled up into a playful smile.

If the Gani Group had not blocked Toru Furukawa before, then according to Toru Furukawa’s work style of “I eat meat and allow others to drink soup”, the future cooperation, whether it is [GO! Handheld], “Hearthstone” or “Pokemon”, will be equal cooperation without emotional factors.

But now, not only is the Ghani Group in the wrong, it also needs Dongchuan Che's help!

"If a large media group like the Ghani Group could come in early to help us with promotion in Europe and the United States, it would be very beneficial to the release of Hearthstone, not to mention the release of the handheld game console."

"This is the perfect time for a lion to open his mouth!"