Tokyo: Being coveted by my wife, I just want to play games

Chapter 417 Prepare to spend money!

Tokyo University of the Arts Affiliated Middle School, as the affiliated middle school of Tokyo University of the Arts, is an art affiliated middle school with many students admitted directly to Tokyo University of the Arts every year. Children who can study in this school either have very strong professional abilities or come from a very good family environment.

When Toukawa Tetsu brought Xiaoshan Futaba to school, the school gate was already occupied by other parents' luxury cars, and there was no parking space at all. The two parked their car at a nearby shopping mall and then walked over. It should be said that although many people say that Japanese anime is very second-rate, in fact, Japan is indeed a country that attaches great importance to ritual.

As soon as the two entered the campus, there was a thunderous roar coming from the stadium. As Dong Chuan Che looked out from afar, a group of fashionable and beautiful female cheerleaders were jumping and dancing on the playground, while the two high school football teams, which were the protagonists of the day, were warming up on both sides of the field.

Japan starts in junior high school.

In other words, Japan has had a very strong cheering club culture starting from some elementary schools.

Anyone who has watched "Slam Dunk" should have some impression of this. For example, every time Rukawa Kaede appears, a few bunny girls will run out and shout something like "Rurukawa Kaede, I love you" and "I love you, Rukawa Kaede". Also, in the games between Shoyo and Ryonan, the audience will use empty plastic bottles to knock on the railings in unison to build momentum for the home team.

These are not fictionalized by the anime "Slam Dunk", but all that really happened in Japan. And don't think that this kind of thing is meaningless. A sense of belonging, identity, and self-confidence are crucial to the growth of young people, because they will provide a strong driving force for their growth.

To be honest, Dongchuan Che really likes this youthful atmosphere, which makes him feel very relaxed.

The same was true for Koyama Futaba. As the security guard confirmed the two's identities with surprise, and as they walked into the campus avenue full of cherry blossoms, she became more talkative. She chattered non-stop all the way, recounting her past experiences when she was in high school and college. Listening to her mumblings along the way, Dongchuan Che also learned a lot of interesting past events between her and Miyano Mitsuko and the others.

She, Futaba Koyama, was a junior of Miyano Miwa and Sato Fujiko, but she was five years younger than them, so when she entered the University of Tokyo, Miyano Miwa and them had already graduated. And she, Futaba Koyama, was a stay-at-home mom who never went out to socialize, so normally, even if they were alumni, she wouldn't know Miyano Miwa and them, but

Fate is so wonderful.

When Miyano Mitsuwa and Sato Fujiko first joined SATE, Koyama Futaba, who had just graduated from high school that summer, also released a pigeon-cutting game on the OTTO platform that she had completed alone. SATE not only makes games itself, but also publishes many games.

The so-called game distribution.

Let's take a simple example, for example, an independent studio or a game producer spends his own money to make a low-budget game. At this time, the game is made, but it still needs to be put on the game platform for sale.

Although game producers can sell games on game platforms themselves, this also involves recommendation positions, publicity and promotion, and other aspects.

If publicity and promotion are relatively simple and anyone with money can buy advertisements, then the recommendation position on the gaming platform is different.

Some small lists are fine, but for the highly competitive key recommendation positions like the front page, you need not only money but also some connections.

Even ordinary advertising and promotion are not something that ordinary people can afford. For example, if a video account with hundreds of thousands of fans wants to hire these UPs to do soft advertising, the cost will start from several thousand to tens of thousands of RMB.

Therefore, Futaba Koyama handed over her debut work to SATE for publication. During that process, she also met Miyano Mitsuha and Sato Fujiko, including later Ohara Chika. Finally, with the encouragement of these three girls, Futaba Koyama started to set up her own outsourcing studio outside of school during her college years.

"Come to think of it, when I first met Miss Mei Ting, her long, beautiful black hair fascinated many men. But now she has cut her hair short because of the special fetish of a big pervert."

As they talked about some interesting past events, Futaba Koyama, who had just walked to the playground, couldn't help but complain again.

Hearing her words, Dongchuan Che's mouth curled up into a slightly proud smile.

Although Miyano Mitsuko and Sayoko always look submissive, but in fact, he is the most fortunate one. He is fortunate to have so many outstanding women who like him. What's more, women are willing to make changes for the men they like, which can actually satisfy his desire to conquer.

However, when the topic came to game distribution, Dongchuan Che thought for a moment and asked, "By the way, what do you think of the treatment of game producers on the GOGO platform now?"

Yes, the treatment of game producers.

At present, GOGO platform is not only a platform for large game manufacturers to release games, in order to attract more game producers, or to have more games on the platform, Dongchuan Che has also provided a lot of terms to support newcomers and independent game studios.

Among them, there are three core ones.

First, for the first work of an independent studio that has no previous works, GOGO platform will not charge any platform fees until the sales exceed $50;

The second is that for game producers who use the Holy Light Society's [Source Engine], no engine usage fee will be charged until the game sales exceed 500,000 copies. However, the materials created by the game producer using the [Source Engine] will be included in the [Source Engine].

As for the third one, it is related to the recommended position.

It is true that the GOGO platform takes a commission and advertising fees paid by other game companies, but Dongchuan Che did not give all the advertising space to wealthy large game manufacturers.

On the left side of the GOGO platform homepage, there is also a very eye-catching ad space dedicated to low-budget independent games. Game developers do not need to pay any fees for this ad space. All they need to do is to have their game go through four rounds of small recommendation positions in the [Exclusive Zone for Small Teams of Ten or Less] and have better reviews and sales than games of the same size, and then they will eventually be on the homepage.

To put it bluntly, Dongchuan Che used some of the models of online novel websites in his previous life. Although the effect of these recommended positions is definitely not as good as those bought by big companies, for a game studio with only a few people and no funds, it is a life-saving straw.

but

Theoretically, there is nothing wrong with this mode of operation, and it has been running for more than a year or two, and it seems to be working well according to various survey feedback. But it is a bit of a paper trick.

After all, Dongchuan Che is now the president. Although he is still responsible for some key game development businesses in the company and also plays the games he makes, he really doesn't have much time to play those low-budget works, and he almost has no contact with the lowest-level game producers.

Dongchuan Che did not want to say something like "If ordinary people can't find a job nowadays, they can rent out their idle cars and properties at home" in the future, which is quite darkly humorous. Besides, the Holy Light Society has not yet become a complete entity.

Although the market value of Shengguangshe is very large now, it only relies on a few IPs and has few studios. He also hopes to discover more potential game producers through the game platform. Therefore, whether independent game developers can live comfortably on the GOGO platform and whether they can get a chance to stand out on the GOGO platform is also a very important thing.

However, although Dongchuan Che does not have so much time and energy to play those low-cost works, Xiaoshan Futaba, a stay-at-home loli, likes to pan for gold in the new game section.

Understanding what Fuyukawa Tetsu meant, Xiaoshan Futaba came to the stands of the playground, looked around, and found that Nanako's cheerleading team had not yet gone on stage. She leaned against the railing, drinking the milk she had just bought from the school canteen, and said, "There is no problem on the PC side. At least from my perspective as an independent game developer, the treatment we get from our platform is already very good, and it is much better than that of OTTO.

However, our platform's market share is not as good as OTTO's, so the confident independent game developers will most likely choose OTTO. But there is no point in saying these things, as market share can only be gained over time, and we can slowly squeeze out OTTO's market with our own exclusive games."

Xiaoshan Futaba kept talking, and Dongchuan Che nodded in agreement after listening.

Today, thanks to the two long-running hit online games, FGO and World of Warcraft, the GOGO platform is gaining momentum. But OTTO is, after all, a long-established giant that has been around for 20 to 30 years. Moreover, OTTO itself is one of the world's top game production companies, with a large number of classic works, and is considered a banner of an era.

In this situation, even for Che Dongchuan, it would be difficult to snatch a large market share from OTTO in a short period of time. In fact, unless OTTO is like Blizzard, where there are problems with its own internal hematopoietic function and the company's high-quality works are becoming fewer and fewer, Che Dongchuan has never thought of completely squeezing out OTTO.

In his prediction, the best scenario in the future is that within ten years, GOGO will dominate OTTO, but the market share will be about 60% to 40%. If there are no problems within OTTO, or even if a few super-talented game producers emerge, the so-called "Master of Resurgence", then GOGO may continue to be suppressed by OTTO.

However, even if he continues to be suppressed by OTTO in the next ten years, and the ratio changes from 60:40 to 40:60, Dongchuan Che can accept this situation.

On the one hand, there are too many classic games in his mind, such as "Resident Evil", "God of War" and "Final Fantasy" which are highly acclaimed single-player games; and phenomenal online games such as "PlayerUnknown's Battlegrounds", "Overwatch", "Call of Duty" and "League of Legends", which he has not yet brought out. As time goes by, these games will definitely be improved and strengthened by him and put on the table.

Use the foundation of a world to fight against the foundation of a game company!

In other words, the production cycle of the gaming industry is relatively long, otherwise Dongchuan Che would not think it would take that long to kill OTTO.

As for the other reason why Dongchuan Che could accept to share the PC channel market equally with OTTO, for someone like him who does not want to get involved in politics, standing too high is sometimes not a completely good thing.

If the position is really too high, then there are some things that he cannot control.

No need.

It is actually completely enough to become a super rich man who can be flattered by most people and does not have to look at anyone's face. He can rest when he wants and travel wherever he wants. He can go to work normally with his wives, have lunch together in the office, go home together in the evening to go shopping in the supermarket and vegetable market, and take a walk together in this bustling night Tokyo.

Everything is excessive or insufficient, Dongchuan Che often reminds himself.

Koyama Futaba, who had lived with Fuyukawa Tetsu for a year or two and worked with him for four or five years, could probably guess what Fuyukawa Tetsu was thinking.

She thought for a while, then continued, "The PC channel is already on the right track. As long as we don't mess around and take steady steps, everything will be fine. As for the handheld console channel, although the commission terms we offer in the contracts we are currently negotiating with other manufacturers are much lower than those of NICO, the major IPs and classic IPs on the handheld console channel are almost all in the hands of NICO. Therefore, I personally think that we still need to provide greater support for the handheld console channel so that more game developers can make games for us."

A rare serious expression appeared on Futaba Koyama's cute little face, and the same was true for Toru Fuyukawa.

After the release of World of Warcraft, the next thing to come was the handheld game console.

Although GO! has three phenomenal titles, Pokémon, Hearthstone, and Minecraft, NICO’s dominance over the handheld industry is too strong.

Let's put it this way, if on the PC platform, OTTO's own games are just ballast, and the main attraction for players is still the works of other third-party game manufacturers. Then NICO is completely different.

The popular games on NICO handheld consoles are basically developed by NICO’s own studio. The works of third-party game manufacturers are not the decisive factor in determining whether players buy NICO handheld consoles.

And here lies the trouble.

Pokémon, Hearthstone, and Minecraft are indeed phenomenal games, but even with FGO, GO!, the game library of the handheld is still too shallow.

Although a large number of players may buy the GO! handheld game console for these three phenomenal works and his name, if the subsequent production capacity cannot keep up, those players will find that they spend more than 3000 yuan to buy a game console, but in the end they can only play a few masterpieces. This will not only affect the sales of the GO! handheld game console, but also affect the reputation of the entire company.

Now the situation is simple.

First of all, the three escort masterpieces of GO! handheld must be of high quality and quantity. Secondly, after the handheld is released, there must be subsequent works to keep up. This aspect also reflects the current shortcomings of Shengguang Society - it was established too recently and lacks foundation.

Although Dongchuan Che has been working hard to increase the number of studios under the Holy Light Society, it has only been established for a few years. Moreover, if you have to say, he actually has no advantage over NICO and SATE in terms of funds.

Therefore, at present, Shengguangshe has only four or five projects launched at the same time, while NICO and SATE, which have been deeply involved in the game industry for many years and have a large number of talents and classic IPs, sometimes have more than a dozen projects or even dozens of projects under development! For example, Kadokawa, the parent company of FS, was developing more than 20 projects at the same time in the previous life, and NICO in this life is even more exaggerated!

This is a huge production capacity that can only be formed by accumulating talents and IPs for 40 to 50 years since the birth of the game industry. Although Dongchuan Che is trying to catch up, it is not easy to catch up in terms of talent reserves or IP diversification. In this case.

"Pokemon, Hearthstone, and Minecraft are the three games that support the game library, so there is no problem. But we need more games with a score of 70 or 80 to support the game library so that players will not be left without games to play."

“It seems that we must further give concessions to independent game developers and third-party studios, or spend money to acquire more third-party studios!”