Tokyo: Being coveted by my wife, I just want to play games

This year's Tokyo Game Festival Summer Exhibition was very successful.

To be honest, the Japanese have a lot of experience in organizing video game shows because they have various festivals and carnivals every year. And although the Tokyo Game Festival is a Japanese game show, this summer show is open to global game manufacturers.

On the other hand, game manufacturers are not stupid. Although all capitalists, including Dongchuan Che, want to monopolize the business, the reverse is also true. If one of them monopolizes channels such as game platforms, or forms a monopoly on the discourse power of the game industry like TGA and IGA, it will not be good for all game manufacturers.

To put it simply, [No one should monopolize except "me"]!

Therefore, not only did all the prominent presidents from the entire Japanese gaming industry come to the Tokyo Game Festival, but major overseas companies also rented booths at the festival.

Tokyo Game Festival used to only last three or four days, but this time it lasted a whole week! Not only did various companies hold various Coser performances at the exhibition, but also various new game trailers were released one after another.

However, it is obvious that most of the top game companies have used up their ammunition last year and will not come up with any impressive new trailers in such a short time. Therefore, the most popular booth at this game festival is naturally the Holy Light Society booth with huge posters of "Tousaka Rin" and "Pikachu".

The Holy Light Society booth not only had a great trailer, but its female trainees also took to the stage to perform.

It must be said that idol culture in Japan is actually quite popular. However, idol culture and live streaming culture are actually very similar. They both seem to be easy to make money, all you need is good looks. But in fact, the elimination rate in this industry is extremely high.

It's the simplest logic: any industry that can easily make a lot of money is not an industry that ordinary people can easily enter, and these industries are not even open to ordinary people at all.

According to the data provided by Ms. Maori, out of the one hundred girls who come to the Holy Light Society as trainees, only a handful of them can support themselves in this industry, either by making a fortune or simply by supporting themselves.

As for wanting to become famous overnight, unless you have a strong background, or are very talented, and have great lyricists and composers to help you write songs, otherwise if you simply want to become famous by luck, the chances are not even higher than buying a lottery ticket.

The vast majority of female trainees will give up after training for a few years, and during this period, the company only provides them with food and accommodation.

Even Dongchuan Che's provision of food and accommodation is considered conscientious. Many companies have to pay money to their trainees who have not debuted because they cannot bring any profits to the company.

The critical age of their twenties is when they are fully committed to the path of becoming an artist. After training for a few years, if they still cannot make their debut, they will have to re-enter society at the age of twenty-five or twenty-six. Without any skills, they will either do the most basic jobs, or go to Kabukicho to be hostesses, or even enter the dark world to make short films.

For newcomers in the idol circle, it is extremely rare to have a chance to perform in front of the public.

Obviously, although for Fuyukawa Che, renting the Tokyo Game Festival stage for the girls in his company to show their faces was just a casual thing, but for the girls in the company, it meant something completely different.

I have to say this, because I feel that these girls really have a hard time. They all came to Tokyo from small places to work hard. Not only do they practice for more than ten hours a day, but they also don’t get paid and can’t see a definite future.

Therefore, when Dongchuan Che occasionally went to Sistar to find Izumi Himawari, he would also order some delicious food for the girls who were practicing extra in the training room at that time.

So... The Tokyo Game Festival lasted for seven days, and every time Dongchuan Che arrived at the exhibition site, a large group of girls would surround him.

A large group of Japanese female idols were there, crying and whining, some sending bento boxes as a token of gratitude, some sending small handmade gifts. Their intimate attitude made Sato Fujiko, who was following him, frown.

The entire Tokyo Game Festival lasted for a total of seven days, and just as Toru Fuyukawa returned to his normal work life, the Japanese gaming industry also became lively.

There is no other reason.

The Holy Light Company has no plans to release any games in the second half of this year. Therefore, for Fuyukawa Che, the Tokyo Game Festival is mainly a warm-up for the release of games and handheld consoles at the beginning of next year. However, it is a rare opportunity for other game manufacturers. After all, after such a large-scale game exhibition, the emotions of players will be mobilized, and

The Tokyo Game Festival is a carnival for players, but it is an opportunity for game manufacturers to exchange information. Moreover, this time the Tokyo Game Festival also wants to support the awards. Therefore, during the past few days of the exhibition, the various game manufacturers participating in the exhibition have held many meetings and exchanges.

In this regard, Toru Fuyukawa, who had already made a private deal with SATE's Managing Director Kuriyama, did not break his promise and directly supported Executive Director Kuriyama as the person in charge of the JGA Awards at the meeting.

The so-called JGA is the Japan Game Awards.

There are many awards for this award. There are awards for the best game of the year, the best two-player game, the best visual effects, and a total of 20 to 30 awards. As the person in charge of the JGA, Executive Managing Director Kuriyama has a lot of power.

There are currently four major awards in the gaming industry.

They are - TGA, which mainly uses media opinions and game influence as selection criteria;

The GJA, or Golden Joystick Award, is voted on entirely by players;

The DICE Award is awarded by the Academy of Interactive Arts and Sciences (AIAS) and judged by professionals in the gaming industry. It emphasizes the innovation and professionalism of games.

Finally, there is the GDC Award, an annual award hosted by the Game Developers Conference that considers technical achievements mainly from the perspective of game developers.

These four awards have different focuses, but the common point is that these so-called four major awards in the gaming industry are all European and American awards.

This is a troublesome matter.

It’s not just because many awards are manipulated behind the scenes, the more crucial thing is that the cultural systems are different.

For example, the Golden Joystick Award.

This award is entirely based on player voting, which is relatively fair and transparent. But the problem is that the votes for the Golden Joystick Award are counted by players entering the official website of the Golden Joystick Award and then voting, and the Golden Joystick Award website is a British website.

This means that in the early years, players from China and some other regions simply could not participate in this vote.

Secondly, although the Golden Joystick Award has begun to cooperate with some websites in China and other places in recent years, the problem is

Many domestic players don’t even know about this award.

For example, "Black Myth: Wukong" was also shortlisted for the Golden Joystick Award. Domestic players can vote through Bilibili, the domestic partner platform of the Golden Joystick Award. But if Bilibili does not promote it vigorously, how many people in China will know about it?

Therefore, even if the Golden Joystick Awards do not have any shady manipulation, games with Asian culture as the background will still suffer in the awards. And this time, the main focus of JGA is mainly on Asia, followed by Europe.

As for the selection criteria, game manufacturers and game media each account for 25% of the votes, and players account for 50%. However, the rules are like this, and there is still a lot of room for maneuver.

For example, tickets from game manufacturers and game media.

Although the JGA promises that the voting will be open and transparent, the decision-makers of the JGA can decide which game manufacturers and game media are eligible to cast the vote.

This is like voting for a boss. The voting process is indeed transparent and open, and every vote is genuine. But as long as you replace the voters with your own people, the result will be the same.

Of course, things are not that dark.

Today's JGA awards are not considered to be a monopolistic and authoritative award, and Kuriyama doesn't dare to go too far. At most, he can give more votes to his own company or manufacturers that are beneficial to him during the award selection process, but he won't go so far as to call a horse a zebra. Otherwise, other game manufacturers could just abandon JGA.

However, it is obvious that this power is actually not small, so there are not too many game manufacturers who want to sit in the position of the boss of JGA. But not to mention that SATE is already a top-tier first-tier manufacturer, Dongchuan Che is no longer the small follower who could only please everyone.

He, Dongchuan Che, is now a dominant figure in the gaming industry. With his support, even if NICO wants to compete with SATE, it will be useless.

Of course, these were not the only things discussed at the meeting. The game company presidents present also talked about the release schedule for this year and next year. When seeing Dongchuan Che, who was sitting at the first seat on the left side of the round table, publicly stated that Shengguangshe had no intention of releasing games in the second half of the year, some small and medium-sized game companies were relieved.

Unlike those large manufacturers who ran out of bullets in the battle between handheld and consoles last year, many of their games were not released last year when the competition was too fierce.

Originally, due to the popularity of the games such as "Elden Ring" and "Stardew Valley", they wanted to release their own games in the second half of this year. They didn't expect that this Tokyo Game Festival would be so lively. Naturally, they wanted to take advantage of this wave of popularity.

However, in addition to riding on the popularity, they are also worried that some big companies will suddenly come up with some amazing works that will collide with their own works. Among them, the one they pay the most attention to is naturally Fuyukawa Che, after all, Fuyukawa Che not only has high-quality works, but also is as prolific as a sow.

For some small-scale works, Dongchuan Che can really achieve [project approval last month, release next month].

Needless to say, with the end of the Tokyo Game Festival, the gaming industry has also seen a wave of low-budget titles being released. And it must be said that the quality of games this year is actually quite good.

Throughout October, the game industry was full of success, and many well-received games emerged. However, the characteristic of low-budget games is that it is easy to gain reputation, but it is difficult to increase sales.

From October to November, there were many well-received works, but the best-selling one, "Summer Rhapsody", only sold 4 to 5 million copies. However, as time came to November, as the beautiful women on the streets of Japan changed into windbreakers and winter clothes, the Holy Light Society officially entered the promotion stage. And the main promotion target this time was naturally - "World of Warcraft".

At the beginning of next year, Holy Light Society will release "World of Warcraft", "Pokemon" and "Minecraft", and Dongchuan Che is also preparing to take the lead with "World of Warcraft".

On the one hand, this is because his base is still on the PC. If World of Warcraft becomes popular and brings more and more stable players to the GOGO platform, it will be easier for him to promote it later.

On the other hand, one of the biggest selling points of its GO series of handheld game consoles is the interoperability between the PC and handheld sides, which means that if you buy a game on either side, you can play it on both platforms.

This is quite attractive to users of the GOGO platform.

Finally, the game "Pokemon" is the same as "FGO". It also needs to be interoperable on both ends, and the group of online game users is actually much larger than that of stand-alone game users.

Without saying too much, just look at the Steam rankings and you will know. Except for the months when top masterpieces come out, the top five players' online rankings are all online games such as CS, PUBG, DOTA, and Majesty and Freedom.

If the GOGO platform can gain more users because of "World of Warcraft", then these users will be more likely to buy a handheld game console after playing "Pokemon" on the GOGO platform in the future.