Tokyo: Being coveted by my wife, I just want to play games

On January 1rd, the last day of the New Year holiday, and two days before the release of "Elden Ring", the entire Holy Light Society began to stretch its claws like a beast awakening from hibernation.

Amid the astonished gazes of peers around the world, the marketing department headed by Miyano Miyano and Sato Fujiko directly invested 1 million US dollars in publicity and promotion expenses in the market on January 3rd!

Thirty million US dollars in publicity and promotion costs!

And this cost is completely squeezed between the release dates of January 1rd and January 3th!

This is equivalent to a daily advertising and promotion expenditure of 10 million US dollars!

What does this mean? When Alibaba and Tencent were competing for the online car-hailing market, their overwhelming publicity coupled with various red envelope subsidies only cost about 30 million RMB a day, and that was the total of the two companies. However, Dong Chuan Che burned 70 million RMB a day!

Overwhelming!

Advertising spaces on various buildings in Akihabara and Shibuya, Tokyo, and entrances and exits of subway stations.

The LED light wall of the buildings on the Bund in China's Magic City, and even a drone flying over the Huangpu River that night to display promotional pictures of "Elden Ring".

The big screen in Times Square in New York; the Burj Khalifa in Dubai; the billboards along the Thames in the UK; the Champs-Elysees in France

Almost overnight, all landmark buildings around the world that could be used for advertising were basically hung with promotional videos of "Elden Ring", and they would stay there all day long!

Scared of urine!

It should be said that the game industry has been developing for so many years, and there are many games whose publicity and promotion costs exceed 2077 million US dollars. For example, "Cyberpunk 5" and "Some Game ", but the publicity and promotion costs of these games are long-term costs.

Basically, it includes the half year to one year before the game is released, and the few months after the game is released. The overall cost of the promotion and marketing of these games is nearly a year, and a total of 100 million US dollars is burned for promotion and marketing, but Dongchuan Che is now spending 10 million US dollars a day!

Break the circle directly!

Without relying on any promotion from internet anchors, Dongchuan Che directly used his financial ability to force "Elden Ring" to break out of the circle!

Overnight, the hot searches on major community platforms were dominated by "Elden Ring"! The direct consequence of this was that the pre-sale sales of "Elden Ring" on the GOGO platform exceeded 5 million!

The game hasn't even been released yet, but its sales have already exceeded five million!

There is no doubt that "Elden Ring" has created an extremely exaggerated popularity on the Internet, but this is still just the beginning!

In its previous life, "Cyberpunk 2077" relied on the good reputation of Polish CD Projekt Red and million US dollars in publicity and promotion costs, and its sales exceeded million within ten days of its release. Moreover, this sales volume was obtained after the game's reputation exploded, excluding refunds and physical returns.

To put it bluntly, if the initial release quality of 2077 is up to standard and not so many people refund the release, it is very likely that sales will exceed million in the first ten days!

Today, Dongchuan Che’s reputation in the gaming field is no worse than that of the Polish donkey before he suffered a Waterloo in his previous life.

Even if we talk about influence and popularity, because his business spans across multiple fields and he is very famous in the most influential fields of music and animation, his public popularity can completely crush the Polish Donkey!

Many people who don’t play games at all have more or less heard of his name Dongchuan Che.

This influence is totally incomparable to that of the Polish Donkey, and this influence can be directly converted into sales!

You should know that when the animation Edgewalker of "2077" came out, it drove sales of one million copies of the game within a month.

This one million copies may not seem like a lot, but at that time, the sales of 2077 had already exceeded million copies. The audience of this theme has been almost tapped out, and under such circumstances, the sales volume can still increase by one million copies in one month, which is enough to show the driving ability of animation and film and television works on games.

In addition, during the promotion and marketing process, Miyano Miyano and Sato Fujiko also took into account that there would be a large number of casual players, or even people who have little experience with stand-alone games, so they also emphasized the fact that [the game can be refunded unconditionally within two hours of play] during the promotion and marketing!

Dongchuan Che's super high reputation across fields, coupled with the clause that "if the game you bought is not to your liking, you can get a refund"!

Needless to say, under the dull gazes of all industry peers, the day after Dongchuan Che stepped up his publicity and promotion, the pre-sale sales of "Elden Ring" directly exceeded eight million!

Eight million units were sold in pre-sale!

Practitioners in the global gaming industry are in an uproar!

It's not just because the pre-sale sales are ridiculously high, but also because "Elden Ring" has already paid for itself.

The total cost of "Elden Ring" is about 60 million US dollars. The price in Europe and the United States is about 40 US dollars, the price in China and other regions is about 30 US dollars, and the lowest is 40 US dollars in Russia. Even if all are priced according to the domestic price of 298 US dollars, RMB, the sales of million sets are almost profitable.

The film cost 300 million US dollars to produce, but it has already paid for itself before it is even released.

Countless colleagues were envious, either saying "what a lucky dog" or "a masterpiece is about to be released". While the outside world was in a frenzy, Dongchuan Che was sitting quietly in his president's office drinking tea as usual.

"Based on the current situation, the sales of Elden Ring will probably exceed 10 million after its release today. Are you sure you don't want to attend the game press conference in person on such a milestone day?"

Sato Fujiko pushed a cup of oolong tea to Dongchuan Che's table.

Hearing her question, Dongchuan Che, who was wearing a white shirt and suit pants, just smiled and hugged her sexy body. "No. There won't be too many opportunities like this in the future. Besides, the company will be bigger and bigger in the future, and the backbone cadres like Kawaguchi must grow up quickly."

"Hehe, the little man is getting more and more like a big boss now. Well, he has the style now, but I don't know the other side~"

After finding a comfortable position on Toru's right leg, Sato Fujiko buried her head and sniffed Toru's neck, then smiled and teased him. Teasing the president would naturally lead to punishment.

The thigh area of ​​the pencil skirt bulges out in the shape of a palm.

Thumbs up, Sato Fujiko moaned softly, Dongchuan Che smiled and said: "Is it really that serious? It's just that I haven't touched you for two days, why do you look so thirsty?"

"Humph, then it's all your fault for expanding my appetite before."

Sato Fujiko blushed and rolled her eyes. Dongchuan Che raised an eyebrow, "Is it only your appetite that has been enlarged?"

"I'm going to die! This kind of talk is too obscene!"

Sato Fujiko said "hateful" and "obscene" but there was more smile and sweetness in her eyes.

Letting Dongchuan Che unbutton her tight shirt, she shook her head slightly and threw her long hair behind her. While hugging Dongchuan Che's neck, she took out two strings of Buddhist beads from the pocket of her hip skirt.

"what is this?"

Dongchuan Che was a little curious while playing with the [small Buddhist beads] and looking at the two Buddhist beads bracelets in front of him. Sato Fujiko smiled and said, "When you came to pay New Year's greetings the day before yesterday, you got my mother drunk. This is the Buddhist beads bracelet she asked for you and me at Hasedera Temple. I forgot to give it to you."