Tokyo: Being coveted by my wife, I just want to play games

“Why does it feel like the company building has become a check-in destination?”

It was around six in the afternoon and Akihabara was crowded with people.

At a yakitori restaurant near Shengguangshe, Zhou Hei Ya's clavicle, duck neck and goose wing set meal was placed on a small long table. Two little girls were sitting next to it, licking ice cream while watching Fate on their phone. Dongchuan Che was holding a string of meatballs, biting them while looking at his phone.

Looking at the photo of a crowd holding banners sent by Sayoko on the screen, he looked a little amused.

"Fate/zero" was first aired at 4 p.m., and the first batch of viewers who tuned in at that time have almost finished watching it now.

Normally, a TV series with great potential will cause heated discussions on the Internet once it becomes popular. After all, this is the Internet information age. The audience will either post barrages on the video or comment under the video. If that doesn't work, they will just go to the forum to argue. However, his works are different.

It seems that when the "Fate" game came out at the beginning of the year, a few "Pure Love Warriors" ran to the back and pulled down banners to protest, and finally got his photo signed by Toru Fuyukawa.

So, no one knew what was going on, but whenever Dongchuan Che showed off knives in his work, players and viewers would run downstairs and hold banners.

There were not many people at the beginning, so Ah Mei, who was the manager of [Holy Light House] at the time, would bring milk tea or coffee to people when she saw them shouting that they were tired, and then she would sit aside drinking tea and smoking, and continue watching them shout.

Hold a banner and curse the boss, and you can still get milk tea or coffee!

Needless to say, as several photos of Ah Mui's smiling face delivering milk tea went viral on the Internet, many people speculated about who this middle-aged lady who "still seems to have charm" was, and some even came specially to drink a cup of "Akihabara Auntie's milk tea".

People like to join in the fun, and gradually, the red building of Shengguangshe has completely become a place to check in for the second dimension. Not to mention the release day of this work, even on ordinary days, many people come to take pictures under the huge posters of Matou Sakura, Saber and Toosaka Rin.

However, this was the first time he had seen such a big scene like today, but it was obviously a great thing.

Currently, the Holy Light Society has a lot of employees, but "Elden Ring" and "FGO" are both big productions, plus the animation-related business. Now Dongchuan Che has almost no time and energy to spare to make a small-budget hit, but this is also the scene he wants to see.

His first priority is to boost the popularity of the GOGO platform, and works like Diver Dave and The Binding of Isaac.

Although these works can make a lot of money, not to mention that the future derivative value of animation IP is also very high, or even higher. After all, although low-cost blockbuster products have high sales, the unit price is also low.

For example, the price of Stardew Valley in the US is less than 8 US dollars. If the sales volume of 3 million copies is converted, it is actually a A masterpiece with sales of more than million copies.

The money is not particularly high, and the number of users that a low-budget hit game can bring to the platform is completely incomparable to a hit animation. Finally, the most troublesome thing about stand-alone games is that the popularity comes and goes quickly.

Even if he could gather more people and produce a low-budget hit within a month, to be frank, even a masterpiece of the level of "Elden Ring" would only maintain its popularity for less than two months.

The popularity will be difficult to maintain, which will lead to the inability to compete with other platforms.

Therefore, the animation sector can be said to be his most concerned area at present. At least before the release of "Elden Ring" and "Fgo" at the beginning of next year, the popularity of the platform is mainly maintained by animation. And it is obvious that the passers-by wearing headscarves passing by this yakitori shop from time to time have proved how popular "Fate/zero" is.

"But speaking of that old guy Asai, I don't know when he will call me."

While eating the grilled meatballs, Dongchuan Che showed a hint of smile in his eyes.

"K-ON!" is one of the key works that connects the music, gaming and animation sectors in his future business map. He will need this work to promote his artists and singers.

In addition, although he is now the chairman of Shengguangshe, the internal staff of the company is managed by Miyano Miyano and Ohara Chika, while the external affairs are managed by Miyano Miyano and Sato Fujiko.

Among the three managers, two are strong women who have worked in the marketing department for many years. In this case, he is naturally aware that NTsoft is trying to take advantage of his popularity and get the IP of "K-ON!" first.

In fact, on the day when Tokyo Game News received the task from NTsoft, Miyano Miyano, Sato Fujiko and Ohara Chika already knew about it.

Just kidding, the various [wives' group dinners] they occasionally attend are not in vain.

Their "wives group" is a club they have been running since they were in college, and it has been passed down from generation to generation.

Those who can enter this small group are either talents from top Japanese universities such as the University of Tokyo, Kyoto University, and the University of Tsukuba, or people like Yoshiko Koishi who, although not very capable themselves, have good family backgrounds and whose husbands are both rich second-generation officials and potential stocks of the new generation of Sumitomo Bank.

Of course, because the three of them could only be considered high-level workers, the level of this circle was not very high. It was mainly composed of a group of grassroots and second- and third-tier rich second-generation officials, who mainly clung together for warmth and did not have much influence in the industry. But with the establishment of Shengguang Society this year, and Dongchuan Che's several hits and two rounds of expansion, their circle has expanded.

The connections in this circle are still very useful.

However, after learning the news, Dongchuan Che did not go directly to find Asai of NTsoft.

Three reasons.

The first reason is that K-ON! is indeed a great IP, but it is not unique. If NTsoft really makes K-ON! popular, he can just give up the IP and start a new one with The Idolmaster. After all, he doesn't want NTsoft's Asai to take advantage of his popularity.

The second reason is that he knew that NTsoft would not be able to make a good production of K-ON!, or in other words, he knew what kind of person Asai was.

NTsoft does not have an animation section within the company. The best way at this time is to outsource the work to a reliable animation studio in the industry.

But because he saw that the animation of Toru Fuyukawa's "Fate" was so successful, the greedy guy Asai was very envious. In the middle of the year, he began to use the money earned from works such as "Sekiro" and "The Binding of Isaac" to expand NTsoft's animation business.

There is actually nothing wrong with this, but the problem is that Asai is a typical greedy but suspicious person.

He was worried that the animation sector would be taken away by President Kotsuru, so he arranged a large number of unnecessary positions in the "K-ON!" studio, thereby placing his own confidants in positions that would give them the power to interfere in the production of animation.

Bureaucratic style, coupled with amateurs managing professionals, would only lead to good results. But this is also a good thing for Dongchuan Che.

Although it is possible to produce "The Idolmaster" without "K-ON!", the IP of "K-ON!" has been fermented for more than a year after all, and has accumulated a lot of fans in Japan. If we can take advantage of this opportunity to completely buy this IP from NTsoft, then in the future, whether we continue to develop this IP or integrate this IP with "The Idolmaster", it will still be better.