Tokyo: Being coveted by my wife, I just want to play games

The Internet industry is the hot spot of the 21st century, and channels can be said to be a battleground for all walks of life. Or to put it more deeply, since the birth of mankind, the ultimate dream has always been to be a landlord and collect rent.

Whether it is an online shopping platform, food delivery platform, taxi platform or gaming platform, its essence is to be a landlord and collect rent.

Everyone knows how great it is to be a landlord, but not everyone can be a landlord and the competition is very fierce.

Dongchuan Che only saw the platform statement released by NTsoft at noon. At around three or four in the afternoon, except for SATE, a top manufacturer whose own development direction was in great conflict with the PC platform, which was still holding an internal meeting to study future development, other top manufacturers or first-tier manufacturers including Kondo Suzumiya Yume, NICO, Sugimu, and NTsoft had all issued statements.

The industry was shocked!

The entire Japanese game industry was shocked by this scene! Compared with the big companies, which were eager to try, small and medium-sized companies either retreated or looked for a big brother.

There is no other reason. If you want to build a game platform, you must first have good games. Only when the platform has good games and can retain players for a long time, can the platform be built.

To put it bluntly, small and medium-sized game manufacturers don't even have the qualifications to sit at this table, and can only watch the big guys flying in the sky. Among these big guys, there is a particularly young figure who is particularly eye-catching - Dongchuan Che.

At five o'clock in the afternoon, just when most Japanese game developers were preparing to pack up and go home, a piece of explosive news instantly swept the entire gaming industry.

[Tokyo Game News: Breaking news! This afternoon, SATE managing director Shinnosuke Kuriyama said in an interview: "The Japanese gaming industry is about to usher in new changes, and SATE must and can only embrace this change. We are considering launching a remastered version of Dragon Age 1 on the GOGO gaming platform of the Holy Light Society in the second half of next year.

Yes, I have been communicating with Mr. Fuyukawa very frequently recently. We have had a lot of fun chatting. In my opinion, he is a top talent who can carry the banner of the new generation of Japanese game industry. Players can look forward to his new work "Elden Ring", which will be an epoch-making work. Well, Mr. Fuyukawa invited me to try out the first level of this game some time ago. This is a fantasy epic masterpiece of very high standard. ”】

Depth charges!

As soon as this interview with Executive Managing Director Kuriyama was released, it immediately caused an uproar in the industry!

Both game practitioners and players were in an uproar.

Two reasons.

The first is that SATE is actually going to join forces with the Holy Light Society!

What kind of company is SATE? A Japanese gaming giant, a world-class gaming company, and well-known for its console exclusives, but now their exclusive games are going to be released on the PC platform of Shengguangshe!

Needless to say, as soon as this news came out, countless players who felt backstabbed started to curse, but there were also some players who felt that they could enjoy higher frame rates and better graphics when the game was released on PC and were looking forward to it.

The entire gaming community exploded.

Compared to game players, game practitioners are still shocked, but they are a little calmer.

This is mainly because SATE cannot build its own PC gaming platform.

SATE and NICO's handheld game consoles are different. There are no technical barriers or style barriers between console platform games and PC platform games. If they develop PC platforms, they will be stealing their own console platform business, and they will also have to bear huge operating costs.

Unless SATE is determined to completely transform, it is almost impossible for it to develop its own PC platform, but the sales of SATE's console business are actually not bad. Although the sales of games cannot compare with the game platforms on the PC side, the profits and jobs driven by the entire industry chain are very considerable, and they are the undisputed overlord in this field.

Under such circumstances, it is not surprising that SATE is looking for a PC platform cooperation. But what surprised the game industry is that although SATE is now very famous, strictly speaking, SATE has not produced any 3A masterpieces, and it has only been established for less than a year.

Do you think small companies are easier to control, or

Is "Elden Ring" really so fun that it can make the Holy Light Society's GOGO game platform famous? !

Managing Director Kuriyama is already in his sixties and almost seventy this year. He is a living fossil who has witnessed the rise and prosperity of Japanese games and their current slight decline. He also started out as a game producer.

He has extremely rich experience and is a powerful executive of SATE.

Such a respected leader in the industry actually said that "Elden Ring" will be a groundbreaking game!

Needless to say, as soon as this report came out, the attention of the Japanese gaming industry and countless game manufacturers around the world were focused on Toru Fuyukawa.

Fuyukawa Tetsu did not disappoint everyone. After an afternoon of anxious testing in the R&D department and talks with SATE's Executive Director Kuriyama and the top management of the TGS exhibition, he also asked Miyano Mitsuha to release the news to the public.

【Elden Ring will release its first map "Stonewell City" for players to try out at the Tokyo Game Show Winter Show at the end of the year. At that time, the Holy Light Society and SATE will provide a total of 700 trial seats including PC and console! The trial time is three hours, and players are welcome to sign up! 】

Trial play is provided again, and this time there are 700 trial seats!

When this news came out, the industry was shocked again!

The most important thing is the three-hour trial time!

This is very critical.

You should know that for many 3A masterpieces, if you don’t worry about collecting all the items and not getting stuck at a certain level, the gameplay content is actually only a dozen hours.

The amount of content is limited, so even for some media trials, actual game content is not allowed to be released. Therefore, the three hours of trial time given by Dongchuan Che is already very exaggerated, not to mention that Dongchuan Che only released the first map this time.

This is troublesome!

The game was given three hours of extremely ample trial time, but only the first map was released.

Is the content of "Stonewell City" enough to keep players playing for three hours?

This is too exaggerated. All game practitioners know how strong Dongchuan Che is in making box-shaped levels, but they also know that this time "Elden Ring" is an open world game.

The biggest feature of open world games is the rich outdoor content and strong explorability, but now Fuyukawa Che has covered up the open world elements and directly brought out a small garden level and wants players to play for three hours? !

You have to know that if the content is not enough and the game is finished by the self-media or players who are trying it out, it will have a great impact on the game's reputation.

Shock!

Is Dongchuan Che so confident?

Game practitioners around the world were shocked by Dongchuan Che's bold behavior. Compared with game practitioners, players were more looking forward to it. They all flocked to the [GOGO game platform] to search for the three level BOSSes: "Big Tree Guardian", "Evil Omen Demon" and "Limb Removal·Grek".

Yes, because there is no open world map, and this time it jumps directly from "Sekiro" to "Elden Ring". Fuyukawa Che also understands that compared to the more "soul-like" small garden levels, a large part of the players' expectations for "Elden Ring" mainly come from excellent and interesting boss battles.

He did not hide it, and directly moved the tree guard to the gate of Stonewell City temporarily. He also placed the character equipment at the first campfire in Stonewell City with a sense of humor.

To put it simply, players who are trying out the game will have to use a character that is only level 1, naked and only holding a useless stick, to "challenge" the tree guard.

Of course, players can choose to skip class by parkouring, and take a small path directly into the Stonewell City experience box garden level that has been improved and strengthened by Dongchuan Che, to tease "Xiao Ge", but Dongchuan Che knows very well that what the player group lacks the least is the die-hard players who "can definitely pass the next game".

Therefore, along with the news that "Elden Ring" will be playable at the TGS Winter Show, there is also a racing event jointly organized by [GOGO platform] and [SATE host platform].

All players and self-media people who come to participate in this event can get a SATE-special [Limited Edition PH Console in collaboration with Toosaka Rin]!

Toosaka Rin limited edition console!

It’s very tempting, but it’s completely incomparable to the rewards offered by Dongchuan Che!

In this trial event, the player who completes the Tree Guardian the fastest can receive a bonus of US$10,000.

The player who clears the Tree Guardian and the Ominous Demon the fastest will receive a bonus of 718 US dollars; the player who clears all three bosses the fastest will directly receive a top-of-the-line Porsche !

Play games and get a car!

Give Porsche!

Boiling, the world is boiling!

It’s not just because the rewards are so good, but also because this action was actually jointly launched by Dongchuan Che, SATE, Tokyo Game Festival and China’s Shanhe Group!

Two giant companies, plus Toru Fuyukawa, the most popular game producer in the past two years, and the Tokyo Game Show, which is eager to make a comeback and recover from the suppression of the Cologne Games Show.

The four companies are working together, and the publicity and promotion effect is overwhelming.

Especially the Shanhe Group.

Unlike SATE, although SATE has chosen to cooperate with Fuyukawa Che, SATE already has a strong base in the gaming circle, so they are not too enthusiastic this time, more to take advantage of the opportunity to promote their new console just released this year. But Shanhe Group, which has just entered the gaming industry, is different. They really hope to use this opportunity to build a reputation in China, and this exhibition is held in Japan.

Shanhe Group has directly issued a [Bounty Order]. The domestic player who can defeat the foreign players and take first place in this racing event will directly receive a bonus of one million RMB!

A top-of-the-line Porsche 718 worth nearly million RMB, plus a cash reward of one million RMB!

Not to mention the hardcore players who often pay attention to game information, even those casual players and even passers-by were stunned after seeing the message pushed by this APP!

Less than ten minutes after Dong Chuan Che released the message, the operations department sent out a [Red Alert]!

There is no other reason, the [GOGO] gaming platform is overwhelmed.

Countless players flocked to the platform to sign up, and everyone in the operations department was so excited that their faces flushed as they watched the soaring data. However, Dong Chuanche, who went to the operations department in person, remained calm.

Not only him, but also Miyano Mitsuwa, Ohara Chika, Sato Fujiko and Sayoko, who were standing next to them with their arms folded watching the employees' operations, did not have much excitement on their faces.

The momentum has indeed been created now, but they, like Dongchuan Che, understand that this is just a stepping stone.

These players who flocked to the [GOGO] platform did not come for the platform itself, but simply to sign up for the lottery. How to keep them in the future is the key, not to mention

Once these pieces of news were released today, they were officially declaring war on OTTO, the super giant.

"We've got news from China that OTTO is planning to launch a Spring Festival event exclusively for China next year, which will be similar to our National Day event in February. They said that the intensity of OTTO's event this time will be unprecedented."

Six o'clock in the afternoon, busy operations department.

Miyano Mitsuwa, who was wearing an OL uniform and high heels, said this while handing the tablet to Toru Fuyukawa who was walking around the workstations.

Looking at the conversation window on the tablet, under Miyano Mitsuko's gaze, Dongchuan Che did not frown, but raised the corners of his mouth slightly, "Are you sure these are the only messages?"

"kindness."

Miyano Mitsuko's eyes also showed some relief. She brushed her stuffy long hair and said with a smile, "Although we made a big splash this time, they obviously didn't take us too seriously. They only launched two holiday events for the Chinese market and our Japanese market. There were no changes in other regions. Moreover, they didn't talk to the game manufacturers about the most critical channel commission."

"Very good. But they may also be showing weakness to the enemy. You need to further strengthen monitoring in this regard." Dongchuan Che still spoke calmly, and seeing his look, not only Miyano Mitsuha, but also Sayoko, Sato Fujiko and Ohara Chika beside him all had a greater sense of security in their eyes.

A man who dares to fight and fight is certainly very attractive, but stability is also a sign of a mature man.

Dongchuan Che, who was completely focused on work at this time, didn't pay much attention to the reactions of the women at home. After explaining something to Miyano Mitsuko, he immediately wandered around the various workstations.

OTTO’s reaction this time is neither big nor small.

In a broader sense, perhaps because of pride or self-confidence, OTTO did not approach other manufacturers to discuss the issue of channel commission, which made his GOGO platform more competitive in terms of price and able to attract more game manufacturers to add games to the library at a lower cost. However, the Chinese Spring Festival and Japanese National Day events launched by OTTO this time are still a big threat to him.

After all, both "Elden Ring" and "FGO" will be launched in the first quarter of next year, and they are exclusive to the GOGO platform.

This is just like Baldur's Gate 3 was released ahead of schedule to avoid a collision with Starfield. It is said that the exclusivity of stand-alone games is not as exaggerated as that of mobile games, but to be precise, it is not that the exclusivity of stand-alone games is weaker than that of mobile games, but that the duration of the exclusivity of stand-alone games is not as long as that of mobile games.

The most typical examples are "Phantom Beast Palu" and "Mist-locked Kingdom".

Although a new game without IP bonus, "Mist Kingdom" has sold over one million copies in four days after its launch, which is a real hit. However, because the release date coincided with "Phantom Beast Palu", it lost all its popularity.

Although the popularity of "Phantom Beast Palu" only lasted for about a month, the "exclusive principle" within this month still greatly affected the sales of "Mist Lock Kingdom". After all.

Many players buy a game at the first launch mainly because the public opinion is praising it. If they are not tempted by public opinion to buy the first launch, they will probably wait for a discount before buying it later.

Similarly, "Elden Ring" and "FGO" will clash with OTTO's big promotion in the spring of next year. By then, the noise will be drowned out by OTTO's promotion, and players will rush to buy OTTO's blockbuster or other first-released masterpieces, and miss the first release of "Elden Ring", then things will be troublesome.

To put it mildly, the momentum is not enough, and players will be more rational when buying games, and the initial sales of "Elden Ring" will plummet; to put it in a broader sense, if "Elden Ring" fails to fire the first shot for the GOGO platform, then this will even affect the development of the GOGO platform for at least the next two years.

In terms of game quality and public opinion marketing, this time Dongchuan Che has made great efforts both inside and outside!

Both hands must be grasped, both hands must be hard!