Tokyo: Being coveted by my wife, I just want to play games

TGS Summer Show is the second largest game show in the world after the American E3 Game Show, and its influence is huge.

This is a good thing, but also a difficulty.

Huge influence can bring huge amounts of attention, but competitors are also stronger!

But this is still a good thing!

With the gathering of masterpieces, players will pay more attention to this exhibition, which is equivalent to making the cake bigger!

But the prerequisite for having the cake is...

"We have to fight our way out among these powerful enemies!"

Sitting in the exhibition hall of "Sekiro/Diver Dave" and drinking oolong tea, Fuyukawa Che's eyes kept scanning the exhibition halls of several other large game manufacturers, thinking quietly in his mind, but compared to his calmness , the emotions of the women next to him were a lot more uneasy.

Fortunately, Miyano Miwa is an elite in the industry and has a strong and confident personality. At this time, she can still sit and drink tea stably.

Sayoko was a little nervous, and she went back and forth with Aunt Nogi and Kawaguchi Nona to check the computer used for the trial. As for Izumi Himawari, this little guy with some social fears is currently holding flyers at the entrance of the exhibition hall to solicit customers.

No way, the flow of people in the "Sekiro/Diver Dave" exhibition hall is too small compared to several other exhibition halls in the first area.

Yes, there is very little foot traffic!

"Sekiro/Diver Dave" is a new IP, and he is famous for Fuyukawa Cheru

Although "I'm Surrounded by Beauties" and "The Binding of Isaac" both sold more than 5 million units, making him a lot of money, it was still not enough to support his popularity.

You must know that the game industry is different from the entertainment industry. Game producers generally work behind the scenes and do not do any character promotion. Therefore, game producers who can basically gain a lot of popularity through their personal fame are Hideo Kojima and Hide Miyazaki. A person of the level of Gao and Hydra Mikami Shinji!

Hideo Kojima created the Metal Gear Solid series, Hidetaka Miyazaki created the Souls-based gameplay, and Shinji Mikami is the father of Resident Evil!

The current Fuyukawa Cheru is still very far away from these monsters standing on the altar. With his personal reputation, he can't attract any players to come over. This desolate scene was also seen by Nobi, the boss of Demon King Brave Legend on the opposite side.

Minister Nobi didn't even come over to provoke him. Killings in the workplace are always done without blood.

He just looked here with disdain. When he found that Fuyukawa Che looked at him calmly and continued to drink oolong tea, he frowned in displeasure and disdain, "Hey, pretending to be calm? Let's see how long you can keep pretending!"

He didn’t speak, he just complained in his heart. But after complaining and looking at the difference in the flow of people in the two exhibition halls, Minister Nobi felt very happy and even started to think about how to launch a cannon at the company conference after the exhibition!

Fuyukawa Che felt his gaze, and so did Miyano Mitei.

Miyano Meiwa frowned slightly, "This guy, it seems that if he gets the upper hand today, things will be a little troublesome later on."

Dongchuan Che shook his head, took a sip of oolong tea, and said with a smile: "Don't think too much, this is probably the last chance for him to look directly at me."

"A chance to look you in the face?"

Miyano Miwa was stunned at first, but soon she understood the meaning of the words.

Looking at Fuyukawa Che's confident face and the empty exhibition hall, she rolled her eyes appreciatively but unhappily, and shook her head with a smile: "You are such a conceited man."

"I'm just stating a fact."

Dongchuan Che smiled and shrugged, and at this moment.

"Dear visitors, the new game trailers for this summer's Tokyo Game Show will be played on the big screens in each district in five minutes. The games on the big screens in each district correspond to the game exhibition halls in that district. This video will be played in a loop. Tourists can visit with confidence. At the same time, there is also a collection of promotional videos for all exhibition areas on the big screen in the square, and interested tourists can go and watch it on their own.”

The sweet sound of the broadcast came from the dome of the venue, and the promotional video of the new game was about to be played, or to be more precise, this TGS Summer Exhibition was finally about to officially begin!

For a moment, the crowd in the entire venue was excited!

Countless tourists followed the guide book to find their favorite game area and went to watch the promotional video. As an area where masterpieces gather, the flow of people was once again overwhelming!

Not only did the tourists get excited, major game manufacturers also immediately sent cosplayers to the bottom of the big screen!

The entire first area became lively in an instant, and in the lively atmosphere where everyone went to the big screen, Fuyukawa Che finally stood up from his seat and looked at Miyano Miwa, "It's time to start."

"OK, it's finally here."

Miyano Miwa smiled and nodded, then took out her mobile phone and dialed a number, while instructing Kawaguchi and others to turn on the computer!

Yes, power on!

Everyone else ran to watch the promotional video, but Fuyukawa Che didn't care about the promotional video!

Or to be more precise, Fuyukawa Che had no intention of relying on promotional videos to make a name for himself!

For the game Sekiro, although the screen has been reset and the gameplay has been increased, the gameplay is difficult to see directly on the screen. Although the screen has been reset, it is still difficult to watch in these big European and American productions that often cost hundreds of millions of dollars. Good luck!

Exploiting strengths and avoiding weaknesses is a must!

And how to grow? !

Fuyukawa Che's approach is very simple, that is to invite heavyweight game anchors and reviewers from all over the world to participate in offline trials!

Or even speaking of it, why were the advertising posters Izumi Himawari saw at the door and the fan fans she got not very promotional for "Sekiro" and "Diver Dave"?

It’s because he spent a lot of publicity resources on renting venues and inviting game anchors!

Not to mention the venue, I wanted to rent a venue that could accommodate twenty or thirty machines at an exhibition as big as TGS, so I spent more than half of Sekiro’s early publicity expenses, and basically spent the rest. We are going to invite offline trial players!

Don’t think that inviting big anchors and evaluators is cheap!

If it’s Black Myth Wukong, then it’s really cheap to invite anchors and Internet celebrities, and it doesn’t even cost money, because they can absorb the popularity from Black Myth Wukong. It’s a win-win situation, but “Sekiro” is a new IP, and it doesn’t have the same [The first domestic 3A] gimmick

Inviting them to come from all over the world, not to mention advertising costs, even air tickets and accommodation expenses are all included!

It costs a lot to rent a venue and hire a host, but it all has a purpose!

Sekiro has become popular not only because Sekiro's knife fighting mode is easier to understand for all players, but also looks more exciting than the previous Dark Souls, but also because players "know" that Sekiro is difficult!

Because it is difficult, you will feel awesome when you see the wonderful operations, and only when you feel awesome will players spontaneously discuss this combat mode!

Let players know that "Sekiro" is difficult. This is a very critical first step!

The promotional video cannot allow players to intuitively see the difficulties. If you don’t understand the difficulties of the soul system, you will not understand the awesome operations. Therefore, there must be a narration to explain, and there is no narration better than game anchors, and some famous European and American players. The reviews from big game reviewers are more useful!

Popularity, gameplay introduction, and discussion!