Tokyo: Being coveted by my wife, I just want to play games

The Binding of Isaac is an ultra-low-budget niche game.

Logically speaking, the release of this type of game will not attract too much attention, but the experience of this game is quite legendary.

First, the team leader of Qingzhu Studio was caught having an affair, and then Toru Fuyukawa took over. So far, everything was fine, but Toru Fuyukawa completed the game production in less than a month, and also impressed President Asai and Director Koharu. As well as several professional game reviewers, they received A-level publicity weights!

A-level publicity and distribution weight!

The converted investment amount far exceeds the production cost of "The Binding of Isaac"!

It is very rare for such a large amount of publicity funds to be invested in a small-cost niche game!

Everyone was looking forward to it for a while, and many employees who were not busy at work even secretly opened the meat pigeon game classification interface of YouTube on their computers!

A week before the release of "The Binding of Isaac", Miyano Miwa, who is in charge of publicity and distribution work, has begun to buy advertisements in the meat pigeon categories of major game forums, and has also contacted anchors on major short and long video platforms. For publicity, we just didn’t find those big anchors with millions of fans.

The first is that it is expensive, and the second is that the audience types of the largest anchors are very mixed.

The traffic of this type of anchor is indeed large, but there are everyone among them, and the audience group does not have much overlap with "The Binding of Isaac". If you spend 100 yuan on it, you may only achieve the same effect as spending 10 yuan on a meat pigeon game anchor.

Of course, there are also advantages to finding a big anchor, that is, many users who have never been exposed to meat pigeon players can see this game, but that is all a matter later.

After discussing with Miyano Miwa, Fuyukawa Cheru decided to invest all the funds in the small circle of meat pigeons first. After all, the effect brought by the A-level publicity weight must be spread throughout the entire gaming circle if it is to hit tens of millions of sales. It's nothing to start publicity and get as many players' masterpieces as possible, but for the small track and small circle of meat pigeons, the intensity is no less than a flood!

As the release date arrives, the entire meat pigeon category area on YouTube is filled with information about [N Club’s new work: The Binding of Isaac, which will be played soon] [Starting: Fuyukawa’s new work—The Binding of Isaac! 】【New tour of meat pigeons! ]'s live broadcast title!

This scene shocked many employees!

"Such a large scale?! Team leader Fuyukawa invested all the publicity resources into it?!"

"This leaves no way out. If the game doesn't attract traffic on YouTube after its release, they will lose all their money for promotion elsewhere!"

"Si Guoyi! What an amazing determination! Hey! How long until it goes on sale?!"

"It's coming, it's coming! It's already on sale! This anchor has already entered the game! Si Guoyi! It turns out to be such a European and American style of painting. Does Team Leader Fuyukawa want to enter the European and American market this time?!"

"It looks pretty good, but there are so few people in the live broadcast room."

"Is it the same on your side? It's the same on my side."

The game is on sale!

All employees were looking forward to it, but soon they discovered a problem.

There are many anchors broadcasting this game between live broadcasts, but not many viewers!

However, most people who understand the market situation of meat pigeons know this problem well!

This is the limitation of niche themes. The production cost of meat pigeon games is low, and the traffic in the circle is easy to buy, but the market is too small and there are few excellent products.

This is a very troublesome problem. It's actually okay if the market is small, but with few excellent products, it will be difficult to maintain the popularity of this track. Therefore, except for some enthusiasts, even players who like to play meat pigeon games will not pay attention to game live broadcasts of this theme for a long time, let alone.

Although he has made great efforts in publicity in the circle, Fuyukawa Che has never made a meat pigeon game. He has no reputation in this circle. Even NTsoft's reputation in this circle is very small and can only rely on the traffic of the anchor!

This is indeed the case. Not only is the traffic in the live broadcast room average, but even the sales are rising slowly!

but

"This is all the foreshadowing, and it still depends on the follow-up word of mouth."

Looking at the slowly growing sales figures on the screen, in the conference room, his left hand was grabbed by the nervous Sayoko, but Fuyukawa Che didn't panic at all, just drinking oolong tea, his eyes remained calm.

It's not that he is pretending to be calm, but he clearly knows the reasons behind all these phenomena.

The meat pigeon game is a niche game. Many people will not regard this kind of game, or the meat pigeon game without a big IP, as a "dinner". Even if they see various soft advertisements they have sent out before in the forum, they will not If you care too much, you will only have an impression.

This is why the advertising fee for meat pigeon games on forums is not high, because the effect is not that good, and there are not many excellent works in the meat pigeon category, and the popularity cannot be maintained forever, so the permanent users of this live broadcast category are also not much.

Even if most people are watching live broadcasts during this period, they are basically watching those big anchors doing their jobs, or watching their younger sisters dancing and singing. If you want to attract them, you need to generate spontaneous discussion within the circle!

Once the discussion heats up in the circle, and coupled with the announcement on major game websites in the previous week, many viewers of the Meat Pigeon game who have received the news will be curious and come to see it, thus forming a snowball effect!

Until then, we can judge whether "The Binding of Isaac" will succeed in this world based on the speed and efficiency of the snowball rolling!

Fuyukawa Che understands this, and Miyano Miba also understands it, so Miyano Miba is still sitting next to the old god with her legs crossed and looking at the data, the same! Sayoko, who follows behind her every day, also understands, but she still can't suppress the nervousness in her heart and holds his Fuyukawa Che's arm tightly!

All three understand it, but many people don’t!

As the sales of "The Binding of Isaac" did not soar as expected, the number of discussions in the company gradually increased!

However, the sales volume of "I Am Surrounded by Beauties" in its first six hours was "died" and became a hit in China. Now, not all employees within NTsoft are badmouthing Fuyukawa Che, and a large number of people are also Looking forward to a miracle happening!

Intense discussions, even quarrels, and noisy atmosphere were also noticed by everyone at Sistar who were currently interviewing in the small conference room. However, except for Section Chief Hase, everyone else was from the entertainment industry and could not understand these things at all. I just know that the sales of Fuyukawa Che's new game are not good.

For a time, many female artists in the entire office were secretly looking at Izumi Himawari.

People in the entertainment industry don't understand games, but they have made it this far and are well-versed in people and life. They naturally know that Fuyukawa Cheru is the backer behind Izumi Himawari, but now this backer seems a little unstable!

However, there was no scene in online novels where the brainless villain came out to show off and was slapped in the face. No one even dared to talk about this topic. Just kidding, except for the insane, which normal person would forcefully make enemies for himself when there is no conflict of interest.

However, some secretly looking glances were definitely indispensable, but under their gaze, Izumi Himawari was still just adjusting the strings calmly and coldly.

So calm?

The girls in the conference room were all slightly surprised. They were surprised that Izumi Himawari had such a stable mentality at such a young age. But if it was Fuyukawa Teru here, they would definitely be able to see that she seemed calm, but inside she was so panicked that she wanted to scream!