We are all reborn, who wants to be the richest man?

Arriving at Honor's hardware development department, Liang Jiadong came over with a young man and took out a small game console as if it was a treasure.

The rectangular body is palm-sized, with a pure white plastic shell and several red and black buttons, which is very fashionable nowadays.

"Luo Sheng, this is the portable game console we recently developed, led by Gunpei Yokoi next to me."

After being introduced, Junpei Yokoi bowed politely to Luo Nianzhong and said hello, "Hello, Luo Sheng."

"Don't be so polite. In my opinion, R&D personnel are the company's most valuable asset. I don't want you to treat me as your boss. I prefer you to treat me as a similar person. You can discuss some scientific research topics with me when you have nothing to do."

Yokoi Gunpei smiled shyly, "Rao Sheng, your talent in the game industry is obvious to all. The games you developed, in my opinion, are classics in the history of games and are of great significance."

Luo Nianzhong replied humbly, took the gadget from Liang Jiadong's hand, and smiled even more.

He did not expect that they had developed it themselves before he handed over the concept of handheld console to Glory. Especially Gunpei Yokoi, the absolute meritorious figure of Nintendo, also came to his own company.

He didn’t know that when Honor was poaching talents in the island country, Gunpei Yokoi didn’t want to come, but the products he wanted to research were still unable to be approved by Nintendo.

Finally, he learned about some of Honor's policies on research and development, and learned that as long as he joined Honor, he could apply for funds and start his own research and development. This led to his resignation from Nintendo and his next actions.

Glory did not disappoint him. After he compiled a large amount of materials and submitted the application, Liang Jiadong saw his research and development direction and approved the funds immediately.

After half a year of research, he and his team finally came up with their product two days ago, and that was Luo Nianzhong's glorious trip.

Turning on the handheld device and looking at the transplanted Hong Kong Island cube inside, Luo Nianzhong did some operations.

To be honest, this game is more suitable for handheld consoles rather than arcades, as can be seen from the sales of Honor’s three arcade games.

Among the sales of Honor's three arcade machines, the sales volume of Hong Kong Island Cube is far less than that of the other two, only about 60% of theirs.

After trying out a game and looking at the buttons on the handheld device, Luo Nian felt an indescribable twist.

Seeing Luo Nianzhong frowning, Yokoi Gunpei was very nervous. He was afraid that the product that his team had worked hard on would be rejected by Luo Nianzhong.

After more than ten seconds, Luo Nianzhong's eyes lit up, and he finally understood and said to Yokoi Gunpei, "Why don't we change the left side to an up, down, left, and right cross key? This makes it easier to create."

Luo Nianzhong finally knew that something was wrong, which was one of the greatest developments in the later gaming industry, the cross direction key.

Compared with the current four buttons, the cross keys have great advantages in terms of operation, and the appearance can also be greatly improved.

This is one of the most important patents for Nintendo in its fight for dominance in the gaming industry, and Luo Nianzhong has no reason to let it get away.

The nervous Junpei Yokoi on the side lit up when he heard Luo Nianzhong's words, and said excitedly, "Luo Sheng, you are really a gaming genius. If you do research professionally, you will definitely become the biggest legend in the history of gaming."

Luo Nianzhong smiled but did not answer.

Are you kidding me? Did I wear it to be a 996? I'm here to save those ignorant girls and tragic young women, so I don't have time for these things.

He handed the console to Gunpei Yokoi and said, "Let's improve it as soon as possible."

As he said that, he turned to look at Liang Jiadong, "In the product launch conference next month, put this thing into it, let's call him Gameboy."

"Okay, Luo Sheng." Compared to the calm Liang Jiadong, Yokoi Junpei was much more excited.

The products he leads in research and development are about to be launched, which will bring unimaginable returns to their team.

Not only the fame, but also the big bonuses and profit sharing. He can also let those old Nintendo guys who look down on him for leaving Hong Kong Island see that the things designed by Gunpei Yokoi are not the worthless garbage you say.

Gunpei Yokoi, who was confident in this product, left, and he can't wait to go back and transform the product so that he can make a splash at the launch next month.

Yokoi Junpei was very happy, and Luo Nianzhong was also happy. He knew that this Gameboy would become another profit growth point for Honor.

Compared with Nintendo's first-generation handheld console, Luo Nianzhong asked Gunpei Yokoi to revamp the Gameboy more like the second generation. With a more convenient operating experience and more games, I believe it will definitely exceed the original sales volume.

You know, in the original Nintendo, Gameboy sold 14 million units in less than 1.2 years. This is not the most profitable thing. The most profitable thing is the replaceable game cartridge.

That gadget is very profitable. Thinking of this, Luo Nianzhong asked, "Have you calculated the cost?"

Liang Jiadong nodded, "Probably around $60."

Liang Jiadong's answer made Luo Nianzhong frown. He didn't expect the cost to be so high, but he quickly figured it out.

You must know that this product is nearly 10 years earlier than in history, and many hardwares are more expensive than those at that time. Luo Nianzhong would not sell it at the price of $89 as it was later.

"Let's do this. We set the price for suppliers at US$75, and as for them, the price cannot exceed US$99."

"If this is the case, our benefits will be too small, and suppliers and sellers may not be willing to accept this price. Their profits are too low."

Liang Jiadong feels that Luo Nianzhong is losing money and making money. If the R&D costs are ignored, if the shipment volume does not meet expectations, it will be a losing business. This is not in line with Luo Nianzhong's usual business style.

He guessed correctly, Luo Nianzhong wanted to exchange money for sales volume, give profits to the sellers, and let them sell harder. As long as the product shipment base becomes larger, Luo Nianzhong can earn back exponentially on the cassette tape.

Even if the price is raised, how much profit will there be? Simply give up the profit in front of you and make the cake bigger.

The profits from cartridges are huge. According to Luo Nianzhong's estimate, the cost of a game cartridge is only about US$3. He can sell it for three or four times the price. And the sales volume of this thing can be several times or even ten times that of handheld consoles.

Of course, because there is no technical content, it is easy to be pirated, but at least major markets such as Europe and the United States do not have to worry too much about this trouble.

"Don't accept it? Then I'm giving them a profit of ten dollars. Our shipping price is set at 70 dollars, and their sales price cannot exceed 95 dollars. If you still have any objections, tell them, and they must be honest and obedient when eating the food I cook. , otherwise I would flip the table over at any time.”

Making money is not the purpose of this thing, promotion is the king. Otherwise, Luo Nianzhong wouldn't have kept the price so low, isn't it just so that everyone can buy this thing without any burden?

After watching Gameboy, I also learned about other new products that will be released at the new product launch conference next month.

"Is there any problem with production capacity?"

"No, the foundry in Bao'an has been officially in operation for more than a month. We have handed over all our previous orders for arcade machines and Walkmans to them. Now our workers are only producing new arcade machines."

"Where's the inventory?" Luo Nianzhong asked with concern.

“There are less than 40 new game arcade machines and less than 600 million Walkman units.”

"Well, after the final product of Gameboy is released, I will hand it over to them. Before the press conference, I need 5 million units of the finished product and at least 10 million units of Walkman."

"Is this too much? And if so, it will definitely affect arcade machine orders," Liang Jiadong said worriedly.

"The decline in sales of previous games is inevitable. As long as it does not affect the delivery time in the contract, we can first move the production capacity over." Luo Nianzhong made the final decision.

In terms of arcade machines, Honor has already made a name for itself, so the first priority is to lay out and promote other products.