We are all reborn, who wants to be the richest man?

As we all know, the level of excellence of a company is often demonstrated through its core values ​​and market positioning.

Top companies, or first-class companies, lead the industry direction. They not only sell products, but also formulate and promote industry standards, becoming the shapers and leaders of market rules.

Following closely behind are second-tier companies, which use technological innovation as their core competitiveness and provide customers with value experiences that exceed expectations by continuously developing cutting-edge technologies.

Further down, third-rate companies focus on product optimization and marketing, and gain a foothold in the fiercely competitive market by improving product quality, enriching product lines and effective marketing strategies.

Fourth-rate enterprises often rely on traditional production models and labor cost advantages to provide basic products or services for a living, and their competitiveness is mostly based on price and simple labor.

This step-by-step division not only reveals the different positioning and strategies of enterprises in the market, but also motivates each enterprise to keep climbing upward and strive to stand out in the fierce market competition and move to a higher level by improving innovation capabilities, strengthening brand building, optimizing service experience, etc.

Looking back ten years ago, the meaning of this sentence was not as clear as it is today.

At that time, exclusivity and confidentiality of technology were the norm, and few people were willing to share their technological achievements with the public.

Most products on the market follow a self-sufficient, integrated production and sales model, and technical exchanges and sharing between them are particularly scarce.

But in recent years, this model has been completely changed, and the root cause can be mainly attributed to one company - the Far East Group, or the Far East Group.

Its rise is like a strong storm, profoundly stirring up the existing order and rules of the entire market.

The actions of this company not only broke the balance within the industry, but also prompted unprecedented changes in the market structure, forcing people to face up to its far-reaching influence.

February 1994, 2, one day left until Little New Year.

From the moment the Hong Kong Stock Exchange rang the bell to open trading in the early morning, investors on Hong Kong Island seemed to have witnessed a miracle. They watched the market movements with incredible, almost frozen expressions throughout the day, as if time had become slow and solemn for them at this moment.

Audi Group, the world's largest automaker with the highest market value and the largest output, began its rapid growth from the moment of pre-market bidding.

When the afternoon market bell rang, announcing the successful conclusion of the trading day, Audi Group's share price suddenly soared by 8% like the light of dawn. This shocking increase not only made many investors' eyes widen, but also made countless stockholders' jaws drop.

An 8% increase is normal in market fluctuations, and it does not seem particularly rare compared to the more astonishing increases that Hong Kong residents have experienced throughout history.

However, the size of the Audi Group, as a giant in the automotive industry, is so huge and its influence is so profound that it is difficult for many small and medium-sized enterprises to achieve.

Therefore, even if it is an 8% increase, for such a large enterprise, the market reaction, capital flow and even the impact on the entire industrial chain behind it cannot be ignored.

Although Hong Kong citizens can list the companies with more exaggerated growth one by one, which are equally impressive, they cannot be compared with the Audi Group in terms of size and influence.

Thanks to this wave of market conditions, the market value of the Audi Group directly broke through US$500 billion, exceeding US$513.6 billion, equivalent to HK$4006 billion.

"What on earth is going on? Audi Group's stock price soared so rapidly without any obvious signs, breaking through the 4000 billion Hong Kong dollar mark in one fell swoop. It's really puzzling."

In the stock exchange, all shareholders raised similar questions, but no one could give them a clear answer.

“I don’t know. I have been worshipping God all day today. I have not even eaten or gone to the toilet.

It makes my blood boil and my heart surge. The market value increased by nearly 400 billion Hong Kong dollars in one day. I wonder if other Hong Kong-listed companies will drool when they see this."

"Brother, you are so cruel. You skip meals for a whole day and just stare at the market and watch the Audi Group's stocks."

Hearing that the other party had not moved for a day, the young man who had asked the question earlier gave the other party a thumbs up and an expression of admiration.

"You know shit," said a man in his fifties next to him with a constipated look on his face. "He has hundreds of thousands of Audi Group shares in his hands. He made more than 10,000 Hong Kong dollars in this day. If it were me, I could go a whole day without moving."

The young man then realized that this was the situation.

"But you don't have to be jealous, brother. It's their blessing that the stocks they bought have risen sharply, so you don't have to make that expression."

It would have been better if the young man didn't say anything, but after he finished speaking, the other person stood up with a red face.

"What do you know? I sold him those Audi Group shares last week."

From the uncle's narration, I learned that the Audi Group's stock price had been very stable after its listing. The uncle felt that there would not be a big increase in the short term, so he planned to sell the Audi Group's stock and invest in other companies.

Although Audi Group's share price appears to be stable, its stocks are extremely hot. The core driving force behind this is its excellent ability to maintain value.

This characteristic makes it favored by investors and regarded as a stable choice in the market, and it is highly favored by large institutions.

"Uh" the guy chose to understand the other party, which is too damn unlucky.

You held Audi Group's shares for more than a year and the market value only increased by more than 400 billion Hong Kong dollars. In less than a week after others took over, the market value skyrocketed by nearly billion Hong Kong dollars. If you are not a bad luck god, then what are you?

Moreover, judging from the market conditions at the close of today's trading, Audi Group's stock price has not stopped rising and shows no signs of stopping. It is estimated that the opening price tomorrow will continue to rise.

Now the young man just wants to know why this happened. Although he does not hold any Audi Group shares and the rise and fall of the price has nothing to do with him, he still wants to find out the reason.

The fluctuation of a company's stock price has an impact far beyond the scope of the company itself, and often spreads like ripples to many related companies, triggering a chain reaction, causing the stock prices of these companies to fluctuate accordingly.

In other words, the market is so large that there are many Audi-related listed companies. If I can't buy your Audi Group's stocks, can I buy others'?

For a whole day, everyone was puzzled by the strange rise of Audi Group's stock price. Hong Kong TV and various financial media were analyzing it, but they could not understand the reason.

As the Audi Group's market value has soared significantly, its strong growth has become like a wave that cannot be ignored, leading the entire market to show a positive upward trend.

However, this prosperous scene has also triggered widespread concerns among market participants. They are worried that once the "high tide" of the Audi Group recedes, the entire market will face pressure for a correction, and may even trigger a chain reaction, causing the market to fall into an unstable situation.

In fact, given the current size of the Hong Kong Island stock market, an Audi alone cannot bring down the Hong Kong Island stock market, and investors’ concerns are somewhat unfounded.

However, a downward correction in the stock market is undoubtedly not what the majority of investors want to see.

Because any market decline is not welcomed by the majority of investors. It concerns the wealth appreciation expectations and confidence maintenance of each participant. Investors only hope to see the stocks in their hands continue to soar with no end. This is the nature of leeks.

February 2rd is the traditional Chinese New Year's Eve, and the Hong Kong stock market will not be closed on this day.

Just like the spectacle that reappeared yesterday, Audi Group has continued yesterday's breathtaking and elusive magic since the beginning of the bidding today, firmly grasping the eyes and minds of all stock market participants and becoming the focus of market attention.

Fortunately, this time, investors were no longer left to make wild guesses, as the Audi Group gave a clear answer.

At 9 a.m. Hong Kong time, Audi Group CEO Piech held a press conference at the Audi Building together with several global automakers.

“I am very honored to announce that after several rounds of in-depth and detailed negotiations, Audi Group has successfully signed a landmark strategic cooperation agreement with industry giants Ford, General Motors and Chrysler from the United States, Renault Group from France and BMW Group from Germany.

This achievement not only demonstrates the Audi Group's outstanding influence and foresight in the global automotive industry, but also marks a solid step forward for the international automotive manufacturing industry in promoting technological innovation, market integration and sustainable development.

In the future, Audi Group will license the use of the group's independently developed computer integrated manufacturing system to five companies at a low price, with a total cost of US$17 billion. Looking forward to the future.

This authorization cooperation not only demonstrates Audi's profound accumulation and forward-looking vision in the field of high-tech manufacturing, but also opens a new chapter in building a smart manufacturing ecosystem with partners.

Through this cooperation framework, Audi aims to promote the transformation and upgrading of the global manufacturing industry, and to bring its advanced experience and technological achievements in efficient production, flexible customization and intelligent management to the benefit of the industry and beyond, and jointly explore the future of intelligent manufacturing."

Computer Integrated Manufacturing System? This name is not unfamiliar to many journalists in Western countries, but for the media and stock investors in Hong Kong Island, what is it?

What is a low price? A low price of $17 billion? What is a high price?

In fact, this is a really low price. Not only does it allow the five companies to buy out the right to use the software at one time, it also includes a full set of services including equipment and service fees for the next ten years.

The reason why Audi Group is willing to do this is to set standards, and this is also the condition agreed by the five automakers, which is to help Audi Group customize this set of standards into international standards.

Why do first-class enterprises need to set standards? Because once they are defined as international standards, the R&D resources of many enterprises will be mismatched.

Just like the 5G standard, you have your R&D direction and I have mine. There must be differences in R&D and directions in the areas we are good at.

Once a standard is defined as an international standard, a large amount of research funding invested by other companies will likely be wasted.

In another R&D route, if you conduct R&D according to my standards, will you use my patents? This is certain.

These massive patents are all money. There are so many car companies in the world. Even if each of you contributes me an average of several hundred or tens of millions of dollars a year, it would be a huge number.

Nokia is a typical example in this regard. Nokia was eliminated in the era of smartphones, but its massive patents in the mobile phone field allowed Nokia to earn billions of dollars in patent fees every year.

As for what the computer integrated manufacturing system is that Hong Kong citizens are concerned about, it is very simple in general and it was not invented by Audi.

As early as the early 80s, computer integrated manufacturing systems became a hot spot in the development of the manufacturing industry. Countries such as the United States, Japan, Germany, Sweden and even the polar bears have followed up with customized research and development.

Simply put, this is a set of modern manufacturing technologies that improve production efficiency, improve quality, reduce costs, accelerate product updates, and meet the needs of small-batch production of multiple varieties of products.

However, with the advent of the global market and the extensive application of computers and related software, simply improving the efficiency of a certain link is no longer enough, and an overall solution has gradually been proposed.

In 1991, Audi Group's computer integrated manufacturing system was officially launched. Audi did not intend to keep this system, which was clearly ahead of its peers, to itself.

Initially, the Audi Group approached the Japanese car companies first, but they didn't even look at them, thinking that their own integrated manufacturing system was the best. The Japanese are proud of their cost control.

So the Audi Group went to the United States and found its three largest car companies.

During this period, their management solutions were not as good as those of the island countries’ companies. After seeing the Audi production base of the Audi Group in Germany, they decided to give it a try.

This test is not a big deal. Just last year, the United States' automobile manufacturing dropped to the lowest level in the world, with manufacturing costs 11% lower than those of island countries and Europe, second only to the Audi Group, which has a large number of factories in Asia.

Relying on the Audi Group's computer-integrated manufacturing system, the three major automakers in the United States produced and sold more than 1993 million vehicles in 1200, surpassing the island country again and regaining the crown of the automobile kingdom from the other side.

It’s not that the three major automobile companies have not thought about developing their own. After all, they have mastered the Audi Group’s computer integrated manufacturing system in the past two years.

But there is a problem, that is, they don’t have a company like Far East Software.

One characteristic of computer integrated manufacturing system is that it combines various engineering software.

For example, design-integrated CAD, process-integrated CAPP, production-integrated CAM and so on.

This is the advantage of Far East Software, as users from all over the world provide it with a large amount of data and models.

Without these, a software alone is of no use at all.

Finally, after two European car companies came to them, the five car companies gave up on their own research and development as the Audi Group almost sold its products at half price.

Anyway, I'm the one who got the advantage, so it doesn't matter who suffers the loss to me.