Who doesn’t want to make money after being reborn?

Not just the headquarters campus.

All sub-groups and branches of Bytedance Group have been besieged by reporters, self-media and various anchors.

Led by administrative staff, these people carefully visited the work and operating models of each sub-group branch.

Union organizing is the focus.

After all, the main reason for this executive departure was that the union was too strong, which made the original executives feel that their authority was offended.

That’s why I would rather give up my lucrative annual salary of millions and quit my job.

Can't tell who is right or wrong.

Luo Hui knew this very clearly.

The resignation of those senior executives was mainly due to inertial thinking - this is how I managed in my previous company, and the results were pretty good.

This is no longer allowed.

Moreover, every time a management strategy is introduced, labor unions always appear in the meeting room to point fingers, which makes people feel very uncomfortable.

but.

Absolutely no, these executives should not stand on the opposite side of Byte Group and express their dissatisfaction through slander after leaving with compensation.

It was also exploited by those who were interested and turned into a sharp blade to attack ByteDong Group.

This is troublesome.

What was originally a peaceful ending suddenly turned into a life-and-death struggle.

Of course, Luo Hui will not let public opinion continue to ferment and gradually evolve into the market's pessimism about ByteDance Group.

Especially at this juncture.

I have spent tens of millions to develop Interstellar Film and Television and Interstellar Pictures. This is a huge market and influence involving trillions of dollars.

How could it be possible for just a few people to cause trouble and cause damage?

I can’t afford the loss!

"BOSS!"

Katerina was also checking her mobile phone, checking each live broadcast room participating in the interview one by one and slowly turned off her mobile phone: "It seems that public opinion has been reversed. Can this crisis public relations be concluded?"

"Deploy the Legal Department and ask them to announce my claim to the public: We will file tens of billions of compensation claims for any news media involved in false reports."

Luo Hui stared at the phone intently and casually gave the ending method.

Isn't it just making trouble?

If you don't make the matter bigger, you don't know how many eyes Lord Ma has open!

It should be big news to demand tens of billions of dollars in compensation from every media outlet that participated in false reports, right?

Let’s talk about it when it’s hot!

"But... BOSS, are you claiming tens of billions in total, or are you claiming tens of billions from each media outlet that participated in the report?"

"Everyone!"

"Isn't it too exaggerated?"

"If it's not an exaggeration, how can it be so popular?"

"I understand, you want to take advantage of this opportunity to hype up?"

"The crisis has passed, and the only thing left is public relations. We must list our real losses and let the majority of netizens see how much potential losses these fake news have caused us."

"Understood, I will immediately notify the public relations team to make a plan."

"Notify the legal department first and ask them to release the news. No need to prosecute, just scare the mainstream media."

"Xiao Na, don't worry."

"Anything else?"

"Didn't your father send you here to learn management? This kind of crisis public relations is very rare. Let's talk about the logic behind the handling."

"Okay, you tell."

"Crisis is the most beautiful word in Chinese culture. It means: danger breeds opportunity."

"This explanation... seems very reasonable and novel."

"The same is true for this crisis we are facing. We should deal with the most dangerous things first to prevent the group from being really harmed."

"And then start to fight back?"

"Counterattack is not the point, the point is benefits, how to get greater benefits!"

"When will we fight back?"

"Old Maozi, don't interrupt, just listen to me slowly."

"I'm not an old man, I'm a young man!"

"Oh my God!"

"whee."

"Again, fighting back is not the point. We are running a business, and the purpose of a business is to make profits."

"clear."

"This way of thinking of you old fools is very wrong. You are thinking about how to fight back and how to take revenge happily. If you think this way, you will only suffer losses. You must remember."

"Ok."

"Well, let's talk about profit. Where does the profit come from?"

"flow?"

"Yes, it's traffic. Previous reports have already created a buzz, and we must convert this heat into traffic before we can monetize it."

"How to transform?"

"Take the heat in your own hands!"

"So, by claiming tens of billions from every media outlet that participated in the report, you are taking the initiative to control the popularity?"

"Correct!"

"what's next?"

"The next step is of course to settle accounts and calculate with the major media how much money we have lost in this public opinion storm. How much brand image has been damaged and how many development opportunities have been lost."

"This... is very complicated."

"It's hard to make money and hard to eat, and any project that can make money is very cumbersome."

"Okay, you tell me!"

"Let's count the direct losses first. In order to deal with this crisis, all the senior executives of our group, sub-groups and branches have put aside all projects at hand to actively participate in the response. The company's top management has almost stopped operating. Such losses must be at least several billion. .”

"Is this how the account is settled?"

“I have the final say about my business!”

"Okay, what else?"

"Our trillion-dollar investment in the financing plan of Interstellar Pictures has been delayed as a result, and the million-thousand-theater project is at risk of being put on hold. Is this a big loss?"

"Very big!"

"Is it more than 10 billion to claim compensation from them?"

"not much."

"Look, as long as you list these projects one by one, no matter whether they are true or false, netizens will feel that we have suffered a loss."

"Understood, so the traffic is directed to various Internet platforms of Bytedance Group?"

"clever!"

"Then, should I inform Sister Yuhan so that today's hot topics can be reported intensively?"

"We need the cooperation of today's hot spots."

"The content push in Moments, subscription accounts and TT platform will also be strengthened?"

"Yes, the more lively the better!"

"I still haven't figured it out. How will we cash in after this influx of traffic?"

“The traffic has come, but you’re still worried about not being able to monetize it?”

"don't know!"

"Forget it, you must never be in management in the future, you are not suitable."

"Then you can teach me."

"What price are you prepared to pay?"

"A kiss?"

"Get lost! Don't try to take advantage of me, old lady."

"I... will bite you to death."

"Let's get down to business. Notify the technical department and begin to completely block third-party delivery videos and live broadcast rooms."

"Huh? Is this a counterattack?"

"Reverse the hammer, this is cash flow."

"You have blocked third-party delivery videos and live broadcast rooms. No one pays for traffic. How can we monetize it?"

"After the ban, the sales of small brands and small manufacturers selling goods on our TT platform mall will skyrocket. Especially those high-quality small brands that 8848 is involved in brand building."

"Making money by selling goods?"

"More profitable than selling traffic."