Who doesn’t want to make money after being reborn?

"You take a month off first!"

Listening to Fu Tao's work report, Luo Hui gradually frowned and gave the order directly in a tone that could not be criticized.

What a joke.

If you listen to the advice of experts in everything and do not consider the interests of the company, what will the Taoyuan project look like in the end?

Don't think about it.

No matter how much money is invested, agricultural experts always feel that it is not enough, and will justly demand Bytedance Group to inject more funds into the Taoyuan project.

The more money they ask for, the more experts’ appetites will grow, and the projects will get worse and worse.

Until it becomes a mess.

Nothing to do with corruption.

It's just that the experts are too idealistic.

Doing business requires some idealism, but you cannot completely become an idealist.

For example, Fat Donglai.

That kind of business model is destined to be unable to expand on a large scale and can only operate on a small scale.

Luo Hui invested in the Taoyuan project mainly to create a local culture that has been passed down for five thousand years, rather than to create a rural ecological model project.

"Mr. Luo?"

Fu Tao looked at her boss with surprise on her face.

There were thousands of words in his heart, but he kept his mouth shut in response to those two stern looks, and did not ask the doubts in his heart.

The boss has already made a decision.

It's no use asking.

She just has to be obedient.

"Do you know where you went wrong?"

Looking at her red face and dark skin, Luo Hui finally couldn't bear to blame Fu Tao for his rashness.

Start taking the initiative to lead the conversation.

"Mr. Luo...I don't think I was wrong."

"You mean I was wrong?"

"No, it's just... I hope the Taoyuan project can benefit more rural areas. They live too poor."

"According to you, as long as I continue to increase investment, will it benefit more people?"

"Yes, as long as another 8 billion is allocated, the Taoyuan project in the province can be expanded by more than ten times."

"Just within the province?"

“It’s just within the province!”

"Have you ever considered that there are 500,000 administrative villages in the country? Can we, ByteDance alone, be able to help such large-scale villages and villagers?"

"I...Mr. Luo, I didn't think much about it at the time. I just wanted to do more for the countryside and farmers."

"I know, so I don't blame you."

"Then...the Taoyuan project will no longer be expanded?"

"I have never planned to expand. I have decided how many follow-up developments there will be. We are a business, not a charity, and we have to focus on efficiency."

"Okay, I'm going on vacation."

"Well, when you are on vacation, think more about how to tap into the local rural culture of each Taoyuan project instead of expanding the scale of operations."

"You mean to turn the Taoyuan project into a locomotive for regional rural development?"

"The purpose is simple. Don't think about using one project to achieve multiple goals. We just need to explore rural culture with different styles. As for other functions, just take it step by step and don't have high expectations."

"Ok."

"..."

well! ~

Watching Fu Tao leave, Luo Hui couldn't help but shake his head and smile bitterly.

Still too tender.

Mercy does not control soldiers, and justice does not control wealth.

If such a young person with little experience is used as a project director, this will happen sooner or later.

——Someone took advantage of the excessively young sympathy and dragged the entire project into the abyss.

Fortunately Fu Tao is more obedient.

Before deciding to expand investment projects, I came to report to myself first to avoid a big pit that was destined to be impossible to escape.

"BOSS, this is the financial statement of the Taoyuan Project. Do you want to see it?"

Katerina sent a document in a timely manner with great discernment.

Luo Hui nodded and took it.

After a few glances, I determined that they were all expenses and there was no income, and then I threw them away.

The project is still under construction and there is basically no expectation of any income.

Even if there is income, it will not be determined until autumn.

but.

Now it seems that the Internet celebrity team to cooperate with the Taoyuan project can be launched.

"Xiao Na, help me contact Li Jiajia and ask her to come to the headquarters as quickly as possible."

"And Mr. Zhang's director."

ponder for a moment.

Luo Hui made up his mind.

Before the team of Li Jiajia and Zhang arrived, he had to seize the time to arrange the adjustment direction of TT Company's internal management.

Get as close to Fat Donglai's management model as possible.

Two days later.

Li Jiajia arrived as promised.

"Mr. Luo, I'm here. I heard that you are very anxious!"

Luo Hui, who was busy conducting video conferences with various branch managers, could only simply gesture and ask her to sit aside for a while.

I am busy.

cut!

Li Jiajia curled her lips and greeted Director Wang who arrived at the headquarters with her in a familiar manner to drink tea and wait.

"Awaited!"

After a while, Luo Hui, who had finished the video conference, came to the tea table: "I have only one thing to do with you two this time, which is to make batch copies of yourselves."

what?

Li Jiajia was stunned when she heard this.

Director Wang was also a little confused and awkwardly holding a cup of tea at a loss.

Li Jiajia said quickly: "How to copy?"

"Mr. Luo, Internet celebrities are difficult to copy. For example, the account of Mr. Zhang. Without Mr. Zhang's appearance, it would be difficult for us to operate an excellent account."

Director Wang also gradually came to his senses.

Can't help but tell the truth.

joke.

If Internet celebrities were so easy to copy, the streets would be full of Internet celebrities now.

Especially phenomenal Internet celebrities like Li Ziqi and Zhang.

Behind this is the creation of personal IP.

Pure luck.

Luo Hui did not refute, but looked directly at Li Jiajia and said his plan: "Each of you will lead a team."

"Li Jiajia, you are mainly responsible for the responsibilities of the art director. Just grasp the IP images with different styles."

"The so-called copying does not mean that you can create another Li Ziqi IP."

"It's about creating images of rural women with different personalities based on different rural environments."

“The environments are different, the personalities are different, and the cultural customs are different, but they are all unified in the context of the local culture that has been passed down for a long time.”

“That’s the key to successful replication.”

"For example, the IP of Li Ziqi creates the living habits and cultural habits of the Land of Abundance."

"We can re-establish a female IP image and change the background to a female image near the rice fields on the bank of the Yellow River."

"In order to avoid aesthetic fatigue for the audience, we don't need to match the new IP with a grandma. We can choose a harmonious family atmosphere to create the ultimate dream home image."

"If the label of Li Ziqi's IP is filial piety and hard work, then the label of the new IP should be optimism and hard work."

"Diligence is the common denominator, and optimism and filial piety are two different branch labels that can attract different audiences."

"Well, the cultural characteristics on the banks of the Yellow River can also be different from the Land of Abundance, but they have something in common."

"Same reason."

"According to different regions and different cultural characteristics, by creating female IPs with different personalities, you can copy another Li Ziqi."

"Everything else can be copied."

"There is only one thing that cannot be copied."

"It's aesthetic ability!"

"Li Jiajia, whether you can copy more Li Ziqi depends entirely on your aesthetic ability."