Who doesn’t want to make money after being reborn?

April 2012, 2, sunny.

Facing the warm sunshine, Luo Hui stood at the entrance of the park, preparing to welcome Yu Dazui's arrival.

Appointment information is simple.

But he smelled an unusual meaning from the simple message: it was about to start an extreme survival plan.

On the surface, it’s just a simple separation plan that turns into the brand and the Honor brand. It’s not a big deal.

Many companies do this.

Splitting different sub-brands into different enterprises for independent operation can enhance brand influence and increase brand competitiveness.

However, the transformation actions are different.

In the original time and space, that is, after 4G cellular base stations conquered the global market, they realized the fact that they had stabbed the hornet's nest.

——Yingjiang can't use the 4G cellular communication base station to eavesdrop.

From this, the harsh living environment that they may face is deduced, and the backup plan is launched.

This life is more radical.

With Luo Hui's push, Huawei's 4G communication base stations have a wider sales range and an even more impressive sales volume.

The great cause of spying on Yingjiang has caused irreparable losses.

The sanctions could be even crazier.

Perhaps, it was this judgment that triggered the early separation from the Honor brand.

"Why are you so polite?"

Get off the car and lay flowers.

Yu Dazui, who arrived as promised, laid flowers to the teacher's statue and turned to look at Luo Hui with a cheerful face: "I have never seen you personally greet me in the past few times I have been here."

"This time is different. You came with dividends. For the sake of money, I must welcome you personally."

Luo Hui hugged Yu Dazui's big hand.

Immediately.

The two of them slowly walked side by side towards the office building, chatting for a while.

The shipment volume of Honor mobile phones is public and there is no room for concealment.

More than 97 million units were shipped in just over a year.

Among them, there are only about 20 million high-end mobile phones, and most of the sales figures are cheap mobile phones with sales figures ranging from 800 to 1,200.

It’s just that the profit margin is difficult to calculate.

Cheap mobile phones have large shipments and low profits. High-end mobile phones are divided into three grades, with prices ranging from 4999 to 99999, with considerable profit margins.

Any layman can tell that the Honor brand must have made crazy money this year.

"Let's not talk about dividends first."

When he arrived at the office, Yu Dazui got straight to the point: "Mr. Luo, I want to talk to you about the development of the Honor brand."

"If you have any opinions, just say it directly. In fact, I am more interested in dividends. I have just withdrawn 30 billion US dollars, and I am almost too poor to invest in other projects."

Luo Hui was making tea by himself.

Yu Daba blocked the possibility of completely acquiring the Honor brand in advance.

It’s not that I don’t want to acquire it.

But I really have no money.

"Mr. Ren and other senior management of the company held a meeting and decided that starting from this year, the Honor brand and the Huawei brand will be completely separated from R&D to sales."

"I'm fine with that, support."

"Aren't you going to ask why?"

"The reason is simple: it increases the competitiveness of enterprises."

"Okay, that's right. But if you do this, your dividends will disappear."

"Are you going to invest all the money you are going to allocate to me into research and development?"

"That's pretty much what it means."

“Let’s first talk about how much money the Honor brand makes, and then I’ll look at the numbers.”

"Here are the financial statements!"

As a result, Luo Hui looked through the financial statements quietly.

The data is beautiful.

Total revenue is 87 billion and net profit is 16 billion.

Most of the profits come from high-end mobile phones, with revenue from budget phones and newly launched TVs, laptops and tablets not exceeding 9 billion.

The net interest rate is about 18%.

This kind of profitability is not enough for Internet companies, but it is outstanding among R&D-oriented entities.

"The net profit is only 16 billion?"

After reading the financial statements, Luo Hui felt a little disappointed. Even if he gave him all the money, it wouldn't be enough.

It doesn’t matter if it pays dividends or not.

It is better to use it directly as R&D funds and production funds to continue to expand the scale of production.

"Glory is a real industry, Mr. Luo, you can't compare it with the profits of Internet companies."

"No dividends, I understand."

"So, what about the person who will run the Honor brand?"

"I don't have a suitable candidate, so why don't you help me find one? I will continue to be responsible for the marketing aspect."

"I have someone."

"explain."

"Zhao Ming."

"I know."

"He is the vice president of the Honor brand. He is very familiar with Vice President Xiao and they cooperate well with each other."

"I have no objection. After you make the split, ask him to come see me. I will mention my operational opinions to him."

“Have you ever considered acquiring the entire Honor brand?”

"No money."

“Just because you don’t have money this year doesn’t mean you won’t have money next year. Several platforms and brands under your ByteDance Group are very profitable.”

"Why do you want to give me the glory?"

"Mr. Ren is ready to expand his business scope with ease and hopes to directly monetize some highly profitable enterprises."

"What kind of approach is this? Isn't the Honor mobile phone brand more profitable than the transformed mobile phone brand? Isn't it nice to keep it and continue to make money?"

"In terms of profitability, we currently mainly rely on communication base stations. Currently, in terms of 4G cellular base stations, our products account for a high proportion, completely overpowering the other two."

"Do you think you want to build a smart car?"

"How do you know?"

"It's obvious! The smartphone industry will end its crazy expansion period in three to five years, and then enter fierce competition for existing products. By then, only the huge market of smart driving can guarantee new profit growth points."

"Do you also want to get involved in intelligent driving?"

"I want to think about it, but I'm afraid I won't be able to beat you guys. Frankly speaking, domestic industrial companies and electronic companies are all kings. I don't have any confidence in entering the smart car industry rashly."

"You have money."

"Money is not everything! If you don't know how to lead a scientific research team, no matter how much money you spend, you can't produce intelligent driving."

"There are not many people who think like you. As far as I know, there are currently several Internet companies in China that have begun to quietly research smart driving."

“Mastering the battery is key.”

"Huh? You want people from me to research sodium-ion batteries to prepare for future pure electric vehicles?"

"I don't have that idea. The kings of scammers in the lithium-ion battery industry are also terribly crazy, and I can't win them."

"Shouldn't it?"

"I just take it one step at a time. I will definitely not go wrong in using sodium-ion batteries as energy storage batteries. As for whether they can be used in pure electric vehicles, it depends on luck. I am not sure whether I can have the last laugh. .”

"Energy storage batteries have very high production requirements."

"As it happens, the thing I'm not afraid of most is spending money. I'll go back and build a large desalination plant to provide fresh water to the arid areas in the north and at the same time produce a steady stream of raw materials for sodium-ion batteries. It kills two birds with one stone and is worth investing in."