Who doesn’t want to make money after being reborn?

Lao Du is a marketing genius.

However, because of this magical talent, he was burdened with widespread suspicion.

After all, it is easy to lose character when developing products such as Beibeijia and Haojixing.

Luo Hui didn't see it that way.

In his opinion, with Lao Du's marketing ability, if he really wants to make money, he will definitely engage in health care products.

That stuff is a real money-grabbing industry.

However, Lao Du has always stuck to the industrial chain and used his ghostly marketing talents to try to create different industrial industries.

Especially stubborn.

We can obviously build an easier and more profitable industry, but we have to compete with industrialization.

Fortunately, Luo Hui came out of the blue and gave birth to the high-end product of Honor super phone in advance, which disrupted the 8848 mobile phone project that Lao Du was brewing.

This further led to the project that was originally supposed to be launched five years later - small pot of tea.

Well, it still hasn’t left the industrial chain.

Lao Du still stubbornly insists on operating brands within the industrial industry.

pity.

The small pot of tea project has just come to its fore, and this old guy is thinking about having a different relationship and starting other industries.

Luo Hui firmly refused to allow it.

We must first force the old guy to open up the overseas market for small cans of tea and make it mature before investing in a pre-made dish project with a larger industrial scale.

Or industrialization.

Of course, he did not lock down Lao Du's interests and hobbies, and still opened the door for the old guy to help build the brand image of small and micro enterprises operating on the TT platform.

Do marketing.

Now that the ghost is caught, all the remaining value of the ghost must be squeezed out.

Large animals of this level are hard to find.

have to cherish.

Their marketing talents must be ruthlessly squeezed.

"Mr. Luo, we have agreed that you have to leave the pre-made dishes to me, and you are not allowed to change your mind."

Full of wine and food.

Lao Du made the request somewhat uneasily, fearing that Luo Hui would turn around and start the prepared vegetable industry.

"Prepared food is an industry chain with a scale of several trillions. It is divided into different regions and different brands. How can it be left to you alone?"

Luo Hui curled his lips disdainfully.

Just dispel the old guy's fantasy.

In his mind, if the domestic prepared food industry is to be developed, it will basically be based on regional culture and develop hundreds of prepared food brands with different styles across the country.

Each can individually shoulder the heavy responsibility of impacting overseas markets.

Eggs are not put in one basket.

No matter how strong Lao Du's marketing skills are, it is impossible to change this decision.

Lao Du was shocked when he heard this: "Have you already thought about the business model of love?"

"Let's not talk about pre-made dishes. Let's talk about this small can of tea. The first brand you face is Lipton black tea. This is not a competitor that can be underestimated."

Luo Hui hurriedly led the topic.

We can't continue talking about pre-made dishes. The more we talk, the more we expose, and the more likely it is that Lao Du will walk away alone.

They are not short of money.

Why do you keep working for yourself?

unreasonable!

It’s better to keep it a secret as much as possible.

Just like the Internet celebrity IP creation plan, hiding it all in your own head is the safest strategy.

"It's easy!"

Talking about the overseas marketing strategy of Xiaocan Tea, Lao Du smiled confidently: "I found eight different tea-making masters. I just need to publicize the superb production skills of these eight masters."

"Both Chinese and Waiguoren are actually very repulsive to industrialized products in their hearts."

“The same goes for tea.”

"So, first of all, we should publicize the eight tea masters to gain the favor of consumers."

"The brand of small pot tea can be established, at least in a short period of time, it will arouse a lot of pursuit."

"of course."

"In this process, Mr. Luo will have to personally come forward to deliver the goods."

"If possible, the Middle Eastern princes who are close to you can help carry the goods, and the popularity will rise."

"Then we can move on to the second step of master-style publicity."

"Just turn the master's superb tea-frying skills into an industrialized production model and publicize it widely so that consumers can rest assured about the quality of the small cans of tea."

"We may lose some customers, and there is nothing we can do about it."

“The key is that by the time we reach this stage, we are already qualified to compete head-on with Lipton and other international tea brands.”

“When we enter this stage, we have to engage in differentiated marketing and cultural marketing.”

“If you have good ideas, you can also do a few event marketing.”

"In short, one word: throw money!"

Good method!

First promote the tea-making master, and then de-master it, to avoid being kidnapped by eight masters who are personally responsible for their fame.

Then spend money on marketing.

It sounds like there is nothing wrong with it.

Luo Hui thought carefully and nodded with satisfaction: "Okay, then go prepare for the campaign. Leave me a hundred beautifully packaged small tea gift boxes. In two months, the WeChat board of directors will hold a shareholder dividend meeting. Then you can Consider it a gift to each shareholder.”

WeChat has 14 prince shareholders, more than 30 shareholders of the State-owned Assets Supervision and Administration Commission, and more than 20 sovereign fund shareholders.

They are all very powerful beings.

If you send a small pot of tea as a WeChat gift, you can bring a small amount of goods in one go.

Just publicize it.

It can be done by asking the WeChat public relations team to spend some money, and it is not a big deal.

"Hey, I will arrange a car for you later. Not only can you give it as a gift, but you can also put it in the office for drinking."

"Damn, you are really good at scheming!"

"There's no way, who made you the major shareholder of Xiaoguan Tea? You have to help bring the goods while enjoying the profits."

"Okay, then send a few more cars, and I'll ask each branch to bring small cans of tea to entertain customers. It's equivalent to bringing goods to you."

"There is a cost!"

"It's just free help. Do you want to charge me?"

"Okay, then I will inform each distribution team to send some tea leaves for guests to the branches of Bytedance Group every month."

"Get on the road!"

"..."

Lao Du left very satisfied.

soon.

The exquisite videos of eight masters of Xiaoguan Tea making tea appeared on the overseas version of the TT platform.

Make tea.

Enjoy tea.

The antique and original tea culture video, with the blessing of traffic, quickly attracted the attention of every smartphone user.

The scope of promotion is not limited to the TT platform, but also other international platforms such as YouTube, WeChat Moments, and Facebook.

The purchase links are all from TT Mall.

The data is skyrocketing.

In just one month, with the support of huge traffic, the sales of small cans of tea soared to 8 billion.

After the brand became popular, overseas dealers came in droves.

Lao Du was extremely busy.

Every day I have to put on a smile, welcome dealers from all over the world, and take them to visit the small can tea production workshop.