Football: The Strongest Hexagon Warrior

The entire Wolfsburg team attended the club's team season awards ceremony at the Ritz-Carlton Hotel, which means they can enter the long-awaited summer break.

Martin's outstanding performance in the past season, coupled with his handsome appearance and the huge Dragon Country market behind him, have attracted the favor of a large number of well-known brands, all of which plan to reach cooperation with Martin this summer.

Due to his outstanding performance at the competitive level, he has also attracted the attention of many wealthy clubs.

Mainstream European media also reported continuously during this period.

Yesterday it was said that Bayern wanted to sign Martin at all costs. Today it is the turn of Manchester City and the duo to spend huge sums of money to introduce Martin...

As a client, Martin took a day off in Wolfsburg.

At nine o'clock the next morning, Martin, accompanied by his agent Mendes, traveled from Wolfsburg to Hannover, and then took a flight to Nuremberg, Bavaria. At that time, a special car would pick him up in Herzogenaurach. .

That is Puma's headquarters.

Originally, according to Mendez's previous negotiation intention, he was leaning towards Calme.

This company registered in Longguo but owns the famous Spanish sportswear brand Calme has a very attractive plan, and it matches a high signing fee and a small share of equity that other sports brand suppliers cannot match.

However, the Dragon Country Football Association intervened at a critical moment, causing Kalmei, which had been in Dragon Country for a long time, to terminate its plan to sign Martin.

Since last year, Kalmei has signed strategic cooperation agreements with many Dragon Country clubs such as Modu Shengxin and Sichuan and Chongqing Lifan.

This year, we are negotiating with the Dragon Country Football Association to become the official sponsor of the Dragon League and Dragon Country Women's Super League, and the negotiations have entered the final stage.

Considering the large initial investment and the deep layout, giving up at this time would mean exiting the Dragon Kingdom market.

Perhaps signing Martin will bring considerable profits to offline expansion stores, but these are follow-up results.

The current situation is that signing Martin will cause the huge funds invested in the Dragon Country market to be wasted in the early stage, and these investments all come from bank loans.

Martin's agent, Mendes, didn't really care whether Calme would withdraw. He originally suggested that Martin consider this sports brand because it was completely attracted by its huge business plan, and promised some equity transfers that are rarely seen in the sports world.

Anyway, with the ability and potential currently displayed by Martin, there is no shortage of sponsors in the world's leading sports brand suppliers.

Especially with Martin's almost demonic performance in the second half of the 2014-2015 season, major sports brand suppliers have significantly increased their endorsement fees, with prices reaching the level of star players.

Even the two giants Nike and Adidas have changed their high profile last winter, believing that Martin has very high growth potential and expressing their willingness to become his sports equipment supplier.

However, considering that Martin still has very high growth potential in the future, Mendes did not suggest that Martin choose the two giants.

In the end, Martin chose Puma, which had significantly increased its endorsement packages, at Mendes' suggestion.

But before that, Martin made a precondition for reaching an agreement.

[During the contract period, if Puma develops a development strategy that harms Longguo’s reputation in the future, he will unconditionally terminate the contract and receive a considerable amount of compensation. 】

Regarding this somewhat nonsensical signing condition for Puma, CEO Bijan Goulden made a decision directly after thinking about it for a while.

The reason is simple. According to Bijan Goulden, who served as Puma CEO the year before last, Dragon Country is a very important overseas market for Puma.

Whether the annual financial report is good or not, whether sales and gross profit margin can be improved, depends on the performance of the Longguo market.

With the rapid development of consumption in the Dragon Kingdom sports market, there is now another Dragon Kingdom star with 100% blood. He must win and seize this opportunity that only appears once in a century!

A development strategy that harms the reputation of the Dragon Kingdom?

What kind of international joke are you kidding?

It’s too late for love!

Unless you are mentally ill, it is impossible to do such a thing.

Bijan Goulden agreed to Martin's signing prerequisites and also promised to provide global promotion star status second only to Aguero.

The endorsement fee reaches 500 million euros, and the two parties signed a contract for 6 years, with an annual increase of 10%.

Under the same conditions, Puma will have priority to renew the contract.

However, Mendes is quite optimistic about Martin's future development prospects and rapidly appreciating market value. In the contract terms, he added the qualification to modify the endorsement fee every summer based on Martin's season performance and market value growth.

During his work report, Asia Pacific President Bai Kuilong once reported that the Dragon Country Football Association hoped that Puma would give up its intention to sign Martin, but Bijan Goulden ignored it at all.

The company that cooperates with the Dragon Country Football Association is Adidas. Does it have anything to do with Puma and me?

To put it bluntly, even if they were related, they would 100% ignore the unreasonable demands of the Dragon Country Football Association.

what?

Dare you criticize me, Puma CEO, for my decision-making?

Arriving at the domestic arrival gate of Nuremberg Airport in Bavaria, Mendes whispered in Martin's ear to introduce Puma's relatively high-level reception staff.

Philippe Bacquiron, president of Asia Pacific, and Michael Hofmann, general manager of German-speaking Europe.

At the domestic arrivals gate at Nuremberg Airport, it is inevitable to see the pervasive presence of reporters.

They have great powers and have long known through their own channels that Mendes, the agent of Martin, the most popular player in world football, has reached an agreement with Puma, the world's leading sports brand supplier.

"Click", "click", "click"...

As shots rang out, Martin, who had attracted much attention, waved to the enthusiastic fans and reporters and showed what he thought was the most handsome smile.

Accompanied by his agents Mendes, Paquiron and Hoffman, Martin boarded the Mercedes-Benz commercial vehicle that had been prepared for a long time.

Puma's headquarters is located in a small town called Herzogenaurach, specifically located in Erlangen-Hechstadt in the Franconia region of central Bavaria, about 23 kilometers away from Nuremberg.

The journey was relatively boring, so Michael Hoffman, general manager of the German-speaking area, acted as a guide. He introduced Martin to the development history of Puma.

What cannot be avoided is the archrival Adidas.

However, Martin knew about this story in advance through the Internet.

The outbreak of World War II broke the life and smooth flow of this small town. The two brothers continued to have conflicts and outbreaks due to different political opinions, conflicting personalities, and different business philosophies. The once glorious Dassler family eventually broke up.

In 1946, Rudolf moved to the other side of the Aurach River and founded Puma.

Adolf of Hedong changed the company's name to Adidas.

Thus, the two international brand giants began a decades-long battle with each other.

Herzogenaurach, with a population of just over 20,000, is divided by the Aurach River into two equally powerful forces.

Residents on both sides of the Taiwan Strait were also completely separated. At their peak, they refused to marry. Whether they could become friends depended on whether the other party wore the same brand of shoes as themselves.

People in the town have also become "head-downers", looking to see if each other is wearing the same brand of shoes, so that Herzogenaurach is called the "City of Bent Necks".