Douluo: A Century-old Legend I Am the Second Uncle Chenxin

There was constant drinking and laughter at the table.

Liu Ruyan raised her cup and took a sip, then turned to Chen Xiaojun and said with a smile: "Xiaojun, what do you think of the product promotion plans reported by our publicity department last time?"

Upon hearing this, Chen Xiaojun said sternly, "I agree. Of course, you can find someone to endorse it yourself."

His words revealed a sense of trust and letting go, and it was obvious that he was very confident in Liu Ruyan's abilities.

What Liu Ruyan was talking about were the several product promotion plans submitted by the Publicity Department last time.

Chen Xiaojun had taken a quick look before leading the team into the mountains. He had planned to consider it carefully after returning, but he didn't expect so many things to happen once he entered the mountains, which delayed him.

However, he had already made up his mind and had full confidence in Liu Ruyan's vision and judgment.

The Publicity Department was established at the strong request of Chen Xiaojun. In the medieval Douluo Continent, there had never been such a dedicated department responsible for publicity matters.

Not only has a Publicity Department been established at the Chang'an headquarters of the Economic and Management Department, but each physical product department has also established a vertical Publicity Section, forming a complete publicity system.

In this way, the publicity work becomes more unified and professional, and the efficiency is greatly improved.

In order to run the Propaganda Department well, Chen Xiaojun specially transferred Liu Ruyan, a business genius who was vigorous, quick-witted and decisive, to serve as the director.

Liu Ruyan did not disappoint everyone's expectations and led the Publicity Department to push the Chen family's business products to new heights.

The Chen family’s business has been booming in recent years, and the Publicity Department has played an indispensable role in this.

The core content of this publicity plan is to draw on Blue Star's celebrity endorsement model and find celebrities to endorse products according to region and industry.

These celebrities can be famous soul masters, industry leaders, etc., and the products they endorse cover multiple product areas such as medicinal materials, wine, beverages, food, heat pumps, etc.

Of course, there are also some businesses that cooperate with branch follower families, such as the Liu family’s newly developed high-end children’s clothing brand, which are also included in the promotion scope.

The reason why the Liu family chose to cooperate with Zhumai, in addition to getting closer to the Chen family, is that they value the Chen family's channel advantages, technological innovation capabilities and operational guidance experience.

For example, the new loom developed by Chenjia a year ago greatly increased its efficiency; coupled with the gradual expansion of Chenjia's channels to within and outside the province, it provided strong support for Liu Ruyan's children's clothing brand.

Chen Xiaojun does have a lot of concerns about the proposal of celebrity endorsement.

In fact, he first came up with this idea inadvertently during a casual chat. At that time, he just treated it as a topic of conversation after dinner and did not think too much about it.

However, when he later thought about this idea carefully, he felt that it was like a double-edged sword, which was extremely sharp but also fraught with danger.

Whether or not we can successfully attract these industry leaders or high-end people to endorse the product is the first and foremost difficult problem facing us.

Each of these characters is a man of renown, some possess extraordinary martial arts powers, while others enjoy high reputations in their respective fields.

They are not people who can be hired by just anyone, let alone be the spokesperson for Chen’s products.

The difficulty of this can be imagined.

What's more, this is not the peaceful and stable world of Blue Star.

In Douluo Continent, force is respected!

Xia uses force to break the ban!

If the person chosen for the endorsement is inappropriate, or something goes wrong during the endorsement process, the consequences will be disastrous.

At the very least, the reputation will be damaged, and at worst, it may trigger a series of incidents and even cause casualties.

Chen Xiaojun had to treat such risks with caution.

If used well, it can quickly increase the popularity and influence of the product and help the Chen family's business to reach a higher level; if used poorly, it may also cause considerable trouble to the Chen family.

Therefore, while Chen Xiaojun agreed to the plan, he also reminded Liu Ruyan to act cautiously to ensure that everything went smoothly.

…………

Chen Xiaojun gently shook the wine glass in his hand, turned his gaze to Liu Ruyan, and asked, "Sister Ruyan, how is the academy going recently?"

As soon as these words were spoken, everyone turned their eyes over.

After two days back, everyone is resting at home.

Liu Ruyan put down the wine glass in her hand, considered her thoughts, and slowly said, "Xiaojun, what do you say?"

"At first, when the news came that the camp had been captured, the teachers and students in the mountains were in doubt about their lives, and everyone was furious."

"Many people followed the security department and teachers to counterattack, trying to retake the camp and rescue the trapped teachers and students."

Liu Ruyan was somewhat relieved as she said, "Fortunately, except for the senior students, everyone else was stopped. After all, the battlefield was too dangerous."

"It's a good thing they didn't go, otherwise the consequences would be disastrous."

At this point, Liu Ruyan's tone became a little low: "After our counterattack failed, many people were killed and injured. Everyone is in a low mood."

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Chen Mu couldn't help but interrupt and asked, "How could the counterattack fail? Sister Ruyan, did you go there too?"

Liu Ruyan nodded: "I went, and everyone from our school team went."

"At that time, Mr. Zhuo and Mr. Wang led the team, and Mr. Zhuang was in charge of the college."

"We thought we could attack the Wolf Bandits by surprise, but when we were about to reach the camp passage, we found that the Wolf Bandits were already ready for battle."

"Thousands of wolf bandits are coming head-on towards the two hundred of us, and there are also many soul beasts outflanking us, especially the wolf beasts and eagle beasts, which are extremely fast and have extremely strong attack power."

"There are two Wolf Thief Lords at the Soul Douluo level, and two Ancient Eagle Kings. You can imagine how powerful they are."

"That scene was really a bit scary."

At this point, Liu Ruyan's tone revealed a hint of fear: "At that time, Master Zhuo made a prompt decision and asked us to retreat, while he and Master Wang covered our retreat."

"Thanks to Elder Zhuo's strong strength and being a flying spirit master, along with the efforts of seven or eight senior teachers and many other teachers, and the timely support of Elder Zhuang, most of the people were able to withdraw."

As Liu Ruyan explained, everyone's mood fluctuated and their hearts were tense.

Chen Xiaojun frowned and asked with concern: "Then your school team is selecting a few people. How are they? Are they injured?"

Liu Ruyan sighed and said, "He Qiang and Chen Ze both suffered serious injuries. They will probably need to rest for a while before they can recover."

"Wuyan and I were protected by Boda and Sister Youwei, so we are fine. However, they both suffered minor injuries."

At this point, Liu Ruyan's voice was choked with tears, "I'm just very sad. After all, so many classmates and teachers..."

Several girls immediately came to comfort him.

After Liu Ruyan calmed down, she continued with emotion: "Afterwards, the news of Dean Chen's injury spread like wildfire, and the mood of the entire academy became even more depressed."

"Everyone knows that Dean Chen is the pillar of our college. When he was injured, everyone felt like they had lost their backbone and were panicked."