Douluo: Man is in peerless world, resurrecting angel

Chapter 21 "Shrek Weekly" and the Theory of Cultivation

Walking out of a jungle along the road, the tall city walls of the plain in the distance stretched to the left and right.

"This is Shrek Academy."

Xue Bei introduced the scenery and humanities of Shrek Academy to Huo Yuhao.

"It's so big!"

Huo Yuhao, who had never been outside the White Tiger Duke's Mansion since he was a child, suddenly felt in awe when he saw such a big city.

No matter how big the Duke's Palace is, it's just a mansion.

Huo Yuhao had never seen a city like this that catered for two million people, and Star Luo City was not as good as Shrek City.

"Come with me."

Huo Yuhao was led by Xue Bei to the east gate of Shrek City.

At this time, the place is extremely lively, with at least more than five thousand people gathered. A large number of vendors have already heard the news, and it is estimated that the outside of the city is much more lively than the city now.

"Take a look, take a look, the "Shrek Weekly" recommended by the college teacher is a must-read for Shrek people!"

Many little newsboys carry a cross-body bag with newspapers inside, and rush around the streets to sell.

"what is this?"

Huo Yuhao has never read a newspaper. Of course, not only him, but also the people in Shrek City don't know what a newspaper is. What are these newsboys shouting about?

"Let's take a look."

Shrek people are quite arrogant and confident. You said this is a must-read for Shrek people, so let me see what you are.

A newspaper, five Gintama coins.

The old man took the newspaper, smashed it, and started reading this new thing.

"Teacher Xue? You..." Huo Yuhao stared blankly at Xue Bei who also bought a newspaper, so he said rather distressedly, "Five silver soul coins are quite expensive."

"I did this." Xue Bei said.

I put "Shrek Weekly" on the right track at that time, and now it has finally been officially released.

The city lord's palace also said hello. They are all from Shrek Academy, so they must be easy to talk to.

This is why Xue Bei worked so hard to get into Shrek Academy's establishment. There are people in the court who are easy to do.

"..." Huo Yuhao.

It turns out that it was organized by Teacher Xue.

"How about taking a look?" Xue Bei handed the newspaper to Huo Yuhao. He wanted to see what Huo Gua said about his newspaper.

"Shrek Weekly" is mainly targeted at Shrek people. Most of the reported content is about the affairs of the Three Kingdoms in the Douluo Continent, and a small part is about the Sun and Moon Empire. All pages are printed in black and white.

This kind of newspaper is more formal,

Entertainment information is at the back.

Focus on reporting on the political, economic, cultural, social and other developments and trends of the three countries that Douluo Continent originally belonged to.

There are columns such as "International Issues", "Soul Guide Development", "Newspaper Digest", and "Reader's Mailbox".

After all, Xue Bei majored in journalism, the same major that was criticized by Teacher Zhang (this major is indeed like that~).

No matter how you put it, at least now that Xue Bei has traveled through time, he still has experience in doing this.

Simultaneously,

Xue Bei is also well aware of the influence of public opinion wars.

So Xue Bei didn't plan to rely on this "Shrek Weekly" to make money for the time being. Making money means entertainment.

In order to seize the high ground of public opinion before the enemy, Douluo's original Three Kingdoms must recognize "Shrek Weekly" as a newspaper read by middle- and high-level soul masters, so as to cultivate the brand of "Shrek Weekly".

The high ground of public opinion is there. If you don't occupy it, the enemy will.

In his previous life, Xue Bei had encountered too many things where demons were involved. In the final analysis, he was still worse than others in terms of manipulation of public opinion.

Huo Yuhao reads newspapers very selectively.

He didn't know much about the Heavenly Soul Empire and the Dou Ling Empire, so he mostly just rummaged around.

Huo Yuhao is still more interested in the things about Shrek City. He has read a lot of articles about Shrek Academy, hoping to imagine his dream Shrek Academy from them.

Finally, Huo Yuhao read the Star Luo Empire's article carefully, ""Heroes of the Star Luo Empire—The White Tiger Duke Protecting the West"..."

Huo Yuhao's face was full of disbelief. This article wrote about the White Tiger Duke so well that it seemed that Huo Yuhao thought that he did not grow up in the palace of the bitter and mean White Tiger Duke.

"Teacher Xue."

Huo Yuhao subconsciously asked Xue Bei.

"Is there anything wrong with Duke White Tiger's report?"

Xue Bei's eyes stayed on the newspaper article, and then he wanted to hear what Huo Yuhao wanted to say.

"Although Duke White Tiger... he still has shortcomings, he is not perfect, and he cannot be called a hero."

Huo Yuhao said in embarrassment.

Huo Yuhao's emotions towards Duke White Tiger, his biological father, are very complicated.

On the one hand, he admired the duke who fought outside and defended his family and country, but at the same time, he complained that he was not good to his mother and allowed her to die.

“The position of our newspapers, news, and articles is always that the Douluo Continent originally belonged to the Three Kingdoms, and what we promote is the White Tiger Duke’s actions in resisting the Sun and Moon Empire.

Maybe he is not a good husband or father in the family, but...

For the Star Luo Empire, he

Be a hero. "

Xue Bei said.

"Newspapers, news, articles..."

Huo Yuhao rubbed his head, wondering about these new words that he had never heard before, and then asked:

"But don't these newspaper articles put authenticity first?

If they are all fake, you can deceive people for a while, but you can't deceive people for a lifetime.

Who will read it in the future? "

Xue Bei chuckled, "The authenticity of the newspaper is indeed important, but... after all, there is no complete 'fourth power' here. Everything must be for our publicity."

Huo Yuhao looked at Xue Bei doubtfully.

“Let’s say it’s Duke White Tiger.

If...I mean if,

In his daily life, he was greedy for money, lustful and abandoned his wife and children, but he was still a hero who fought against the invasion of the Sun and Moon Empire.

Right? "

"Yeah." Huo Yuhao nodded in approval.

“As a newspaper news editor, if you only report on those shabby stories about Duke White Tiger abandoning his wife and son,

Excuse me,

How do you let people from the Douluo Continent who originally belonged to the Three Kingdoms think of this general who fought against the invasion of the Sun and Moon Empire? "

Xue Bei asked:

"This kind of nonsense is reported every day. Nine out of ten things are like this. I'm afraid there is no need for the Sun and Moon Empire to attack. We will fight first."

"Wouldn't it be reported?" Huo Yuhao asked again. When he thought of his mother, he felt sad.

"Of course not!" Xue Bei seriously refused: "Because of Duke White Tiger's contribution, it is not enough to erase his flaws. This is a fact."

"Do you want to report it, or not report it?" Huo Yuhao was even more confused.

Xue Bei shook his head, "Have you heard of the theory of cultivation? Hahahaha, you probably haven't heard of it either."

Cultivation theory, also known as cultivation analysis, is a concept in communication science proposed by Gerbner.

Xue Bei explained:

"If... if...

The White Tiger Duke is not only a hero who fought against the Sun Moon Empire, but also a bastard who abandoned his wife and son.

Although you report them all, you can selectively arrange them in order.

For example, the White Tiger Duke's fight against the invasion of the Sun and Moon Empire can be put on the front page and made a big-character poster!

As for those trivial matters, just find a page at the back and write them with less content.

This can not only ensure authenticity, but also complete the propaganda task. "

"..." Huo Yuhao.

It’s really... haha.

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