Break out of the courtyard

Chapter 437 Who holds the pricing power?

Tang Qiang murmured a few words, and finally laughed, "I think no matter how much I set the price for one unit, my uncle will not agree. Unless, like that fool Tang Hai, I am prepared to set my own price and go it alone."

Tang Lie did not comment until the car drove into the Renheyi community. The two brothers walked to the flat ground in front of the villa. Tang Lie climbed onto Tang Qiang's shoulders and brought him to the edge of the flat ground before reminding him:

"Aqiang, although uncle didn't take our shares, we still have to give him the dividends. Otherwise, we won't have the confidence to speak in front of uncle in the future!"

"You are not willing to give back!" Tang Qiang nodded, "Brother, how did you give out dividends before?"

"I used to make game consoles and gave some money to Xiaobei and Xiaonan, but they never touched the account." Tang Lie said helplessly, "They are still young, so it's not easy to give them cars or watches."

"How about giving jewelry to Fourth Aunt and Aunt Chen?"

"You can try, but they may not wear it. Have you ever seen them wearing jewelry at parties?"

The two brothers talked in a low voice for a while, went to take a look at Villa No. 118 in the middle, and when they found that Zhang Heping was not at home, they went about their own business.

When Zhang Heping came back in the evening, the two brothers Tang Lie and Tang Qiang came to eat again and asked Zhang Heping to set the price for the mobile phone.

"Why should I set the price for your phone?" Zhang Heping didn't even look at Tang Qiang, who looked hopeful, and said in a nonchalant tone, "That's your Hong Kong Island Telecommunications Company's business."

Hearing this, Tang Qiang's first reaction was that the other party wanted shares of Hong Kong Telecom Company!

But, thinking about it carefully, it seems wrong...

"Uncle!" Tang Qiang put down his chopsticks, put his hands on the table, and said seriously: "I went to the mobile phone lottery this morning. Less than ten minutes after I gave away the casual mobile phone, someone offered 101 million Hong Kong dollars to buy it on the spot."

"Afterwards, I gave a business phone to Manager Qu, and he said it looked very stylish. Then I realized that business phones are for bosses who have plenty of money, while leisure phones are for ordinary people."

"Uncle, what do you think about selling a leisure plane for 1000 magnesium dollars and a business plane for 5 magnesium dollars?"

Zhang Heping didn't say anything, and for a while the only sound at the table was the sound of chewing.

After a while, Tang Xin saw that her nephew Tang Qiang was still standing there in a daze. She couldn't help but glance at Zhang Heping, then at Chen Shuting.

After receiving Tang Xin's pleading look, Chen Shuting smiled and said, "Aqiang, you seem to have made a mistake. The pricing power of mobile phones has never been in your hands. You just got a stepping stone to the Hong Kong Island communications market."

"Your uncle didn't answer you because he was teaching you how to enter the communications market, not just selling mobile phones. Think about it carefully. Only when you figure it out will you have a chance to enter the communications markets of other countries."

A stepping stone...

The door of the communication market...

Now even the eldest nephew Tang Lie was stunned.

Jingle Bell!

After the nanny answered the phone, she turned to the restaurant and said, "Boss, it's Sha Zhixiang's call."

When Zhang Heping heard that it was Sha Zhixiang from the Science Printing Factory, he couldn't help but frown, worried that the other party would say some bad news.

However, after he listened for a while with the microphone, he laughed!

"50 magnesium for one battery, how dare they ask!" Zhang Heping sat on the sofa and listened to Sha Zhixiang's explanation before continuing:

"Tell them that they can sign a contract to process lithium-ion batteries, but they will be charged 1 mg per battery and workers will be paid by piece. Without my consent, they cannot supply to others."

"Confirmed, 5 mg per session!"

"Let them change the factory name, and then bring the official seal to sign the contract with me and get the deposit. I don't have time to go there recently."

call……

Zhang Heping hung up the phone and secretly breathed a sigh of relief. As long as the battery factory is still operating, it means that the reform is still continuing.

As for the price of 5 mg per battery, is it high?

Zhang Heping couldn't help but look towards the dining table. The price he sold to Tang Qiang was 1 magnesium yuan for one lithium-ion battery.

One elderly phone requires two batteries and can provide 1 minutes of talk time.

A mobile phone requires 1 batteries and can provide 8 hours of talk time.

If the customer needs a spare battery or even an external charger, then you can make more money.

"I understand!" Tang Qiang suddenly stood up and said to Zhang Heping who was walking back, "It's a phone number! Uncle, it's a phone number!"

"You are the phone number!" Zhang Heping laughed and said to him, "Hurry up and eat!"

Under the smiling gazes of the crowd, Tang Qiang sat down excitedly and said hurriedly: "If I don't have the phone number authorization from Hong Kong Island Telecom, my phone won't be able to make calls!"

"So, I can only cooperate with Hong Kong Island Telecom and seek a price that both parties can accept."

"Once my uncle opens this communication technology to other countries for free, as long as they are countries that use the same cellular base stations and communication systems as Hong Kong Island, I can cooperate with them in the same way and enter their communication markets!"

"But..." Tang Qiang asked doubtfully: "Uncle, in this way, you can only make money in Hong Kong Island..."

"Eat!" Tang Lie reacted belatedly, "My uncle has already thought of this, why do I need you to remind me?"

……

The next morning, brothers Tang Lie and Tang Qiang went to negotiate with the management of Hong Kong Island Telecom.

Although they knew that Hong Kong Island Telecom was under the absolute control of Zhang Heping, they did not approach Zhang Heping to discuss mobile phone pricing.

Because Hong Kong Island Telecom is just their first step into the communications market.

The easiest level!

What’s funny is that Island Telecom’s general manager Trevon Frick was confused by Tang Qiang’s sudden visit. He thought he didn’t need to intervene in this matter, but he was told that it was the new chairman, Chen Shuting, who asked them to come to discuss cooperation.

After discussion among the management of Island Telecom, it was decided that General Manager Trevon, along with the Deputy General Manager and secretary, would go to the concert hall of the Hong Kong Island City Hall with the Tang Qiang brothers.

Finally, the result of the discussion was:

Hong Kong Island Telecom purchased the leisure phones of Hong Kong Island Telecom Company at a price of HK$399 per unit, and then launched a promotion by offering a free leisure phone for every deposit of HK$1999.

The magnesium dollar has depreciated recently. One magnesium dollar is exchanged for 1 Hong Kong dollars, and 5.3 magnesium dollars is about 399 Hong Kong dollars. For every unit delivered by Hong Kong Island Telecom, it will lose 2115 Hong Kong dollars.

According to what Chen Shuting explained to them, short-term losses will allow more Hong Kong people to use mobile phones, which is beneficial to society.

We were all smart people and knew that after the prepaid phone bills were used up, it would be Hong Kong Island Telecom's turn to make money, so no one took it seriously.

However, the monthly rent set by Chairman Chen made the management of Hong Kong Island Telecom a little confused...

The monthly fee is 9 yuan, free calls for 10 minutes, free incoming calls, and 2 yuan/minute will be charged after the time limit!

If someone only pays 9 yuan per month in rent after getting the phone, then the 1999 Hong Kong dollars deposited in advance can be used for 222 months!

If you do the math, it will take at least 19 years to recover the cost of that phone.

What they don’t know is that the mobile phone is a Pandora’s box. Once it becomes popular, you can no longer use it just by paying a monthly fee of 9 yuan.

Unless you are a loner!

Tang Qiang doesn't care whether Hong Kong Island Telecom makes a profit or not. He can earn dozens of dollars by selling a leisure machine for 399 magnesium dollars.

However, he was somewhat surprised by the price of the business jet.

Firstly, Hong Kong Island Telecom only gave him 999 magnesium yuan per unit, which doubled his profit.

Secondly, Hong Kong Island Telecom’s strategy for selling business phones is to provide number selection services!

The most expensive number is 001-88888888, which requires a deposit of HK$88 and will give you a business jet.

The minimum number selection fee is HK$39999. If you don’t pay the number selection fee, you won’t get a business model, big brother!

In this way, not only the level difference is reflected in the charges, but the economic strength is also directly reflected in the mobile phone numbers!

With so much prepaid phone bills, there will naturally be the highest monthly rent to go with it.

The monthly subscription is HK$99 and includes 100 minutes of free calls.

The monthly subscription is HK$999 and includes 1000 minutes of free calls.

The monthly rent is HK$9999, with no time limit.

In fact, this fee is not expensive.

When making calls from the mainland, the charge is calculated every 3 minutes, with a 1 cent charge for short-distance calls and a 1 yuan charge for long-distance calls.

According to the current exchange rate, 1 Hong Kong dollar can be exchanged for 3 cents!

In other words, even if the call time exceeds the limit, the charge is HK$2 per minute, which is only 6 cents per minute.

It is not expensive for high-income people in the mainland, and it does not seem expensive for people in Hong Kong Island where the minimum wage is 1800.

Of course, the unemployed are not taken into consideration.

Although Tang Qiang knew that the prices of 399 mg and 999 mg were already decided by Zhang Heping, he had no complaints.

First, he could make money; second, he would have to rely on his uncle to make money in the future; and third, he did learn something from this pricing process.

So, that evening, he and his elder brother Tang Lie shamelessly went to the middle villa to have a free meal, and also asked his uncle Zhang Heping about the purpose of giving away mobile phones for depositing phone bills.

Tang Qiang was a little confused. It was obviously a unique business with a monopoly nature, so why didn't he take the opportunity to make a fortune!

Zhang Heping asked calmly, "After I open up this mobile phone communication technology for free, do you think the Eagles will sell communication licenses in Hong Kong Island and allow others to open a few more communication companies?"

Snapped!

Tang Qiang's right fist hit his left palm, "Of course they will! Those Eagle Country guys even use the export quota of clothing to sell, what else are they afraid to sell!"

Zhang Heping casually said: "If you want to get rid of the restrictions of Hong Kong Telecom, you must let Hong Kong Telecom get a communications license!"

Tang Qiang was shocked when he heard this, and quickly stood up to show his loyalty, "Uncle, I will not stop cooperating with Hong Kong Island Telecom!"

Zhang Heping's tone remained calm. "A true monopoly business requires several seemingly unrelated companies to secretly join forces to control the upstream and downstream pricing power of this business, and then exclude outsiders! Only in this way can we circumvent foreign antitrust laws!"

"Uncle, can I also get a communications license?" asked the eldest nephew Tang Lie hopefully.

"You can use your wife's identity to get one, then rent a communication channel from Hong Kong Island Telecom, hire a few dozen employees, and start a communications company." Zhang Heping put down his bowl and chopsticks, picked up his teacup and said:

"Next, you need to consider the financing of Hong Kong Island's telecommunications companies and how to enter the communications markets of other countries."

……

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