Siheyuan: Happy He Yuzhu

If another company signed this kind of "cultural export" contract with Xiaorizi instead of Moushi, Moushi would have already snatched it up.

But Ho's Films is a company they cannot afford to offend, not only because Ho's is a Hong Kong company.

And what He did was not what a money-making company should do.

Ho bought the copyrights of the films and TV series from Hong Kong Island and gave them to various local TV stations for free.

The money they earned from investing in the Red Mansion was donated to the organizing committee free of charge.

The point is, it is extremely difficult to make money in those places, and although the He family spends money like water, those foreign idiots are chasing them to give money.

This makes some TV stations feel awe towards He's Films.

The domineering attitude of some people in this era is certainly also domineering in the future, but this kind of domineering attitude is actually just a chain of contempt for small units or individuals.

Just like the love-hate relationship between that bald comedian and a certain TV station, the certain TV station did not think he did anything wrong.

Indeed, bald comedians have made the evening parties more funny in recent years.

But if there is no such platform as a certain TV station, they might end up like Guo Taoxin, who may not become popular even after several decades of hard work.

The copyright of the evening party belongs to a certain TV station. Is there a problem with this?

From a certain perspective, there is definitely no problem.

The same is true in the case of the Red Mansion.

There was also a dispute in a video.

Some people think that Red Mansions was produced by a certain TV station, so the character modeling, image design, and everything else in it should belong to them.

But the opponents shut them up with just one sentence~ You go to He's Film and Television to ask for it?

No one dares to mess with it.

This is what He Yuzhu did, taking the right path, leaving others with nowhere to go.

In fact, speaking of the contempt chain, it is really a funny thing in this day and age.

People from large companies will definitely look down on people from small companies, because they think their benefits are not guaranteed.

But small units also dislike large units, thinking they lack freedom.

Why do the workers in the small factories in Nanluoguxiang rarely make trouble? Because they have reached a tacit understanding on the issue of wages.

That is, the leaders of small factories would gather the workers together every two or three months, and then go to their superiors to pay them a portion of their wages.

The workers also take turns to do odd jobs or run small businesses to earn two salaries.

The leaders just ignore this aspect.

In an age of great waves and trials, there are enterprises like the steel rolling mill led by Director Duan that can endure the pain and forge ahead courageously.

There are also factories where these leaders and workers take advantage of the situation.

Then when the tide recedes, those who took advantage of the situation will push all the responsibility onto someone.

Even if someone used the steel mill incident as an example to encourage them to cheer up.

They would also complain that the steel rolling mill would not be much better than them unless it had He Yuzhu and Ran Qiuye to help it.

If you don’t have the will to save yourself, it is normal that even gods and Buddhas cannot save you.

All those who work also look down on those who don't have a job and run a small business. The small businesses mentioned here are not factories like He Yuzhu, nor restaurants like Yu Li, but those that sell snacks or vegetables along the streets.

But those who run small businesses look down on those who work for a fixed salary.

It is in this era that all industries despise each other.

Of course, those profiteers are at another level, and they can be considered capable people in this society, and they are on the same level as small bosses like Yu Li.

This group of people are also mostly called bosses.

This is the mainstream way to make money these days.

Going up one level, you'll find people like He Jingli.

And He Yuzhu has become a legendary figure.

Some people say that He Yuzhu is on the same level as Shen Wansan of the Ming Dynasty.

Regardless of whether you believe it or not, just don't dare to provoke it.

After the broadcast of Red Mansions in Hong Kong Island, although Le Meiren was a little touched, she felt more proud.

After all, compared to those former colleagues, she is far ahead.

Nowadays, even beautiful women in Hong Kong can earn a few thousand dollars for each film.

She is such a "chaste woman" (in fact, no one dares to touch her), she doesn't do kissing scenes, and He Jingping doesn't spend any effort to promote her.

At most, she could be the second or third female lead, and with her pair of almond-shaped eyes, she always played the role of a housewife.

But as far as Le Meiren knows, the girls spent several years filming this TV show, and in the end each of them only got a few hundred yuan.

In this regard, the people of Lemei can indeed be proud.

But as the beauties from the Red Mansion visited various parts of Asia, their reputations skyrocketed to superstars, which made Le Meiren a little jealous.

The key point is that the role played by a little girl named Deng was originally supposed to be hers.

During this period of time, although Le Meiren was unhappy, she still had some pride.

After all, she earns a lot of money!

The last straw that broke the camel's back came so unexpectedly.

The news that a certain cosmetics company, Xiao Ri Zi, spent US$500,000 to invite Hong Lou Daiyu to become the regional spokesperson for the brand's image Xiao Ri Zi for the next two years has become the biggest news in the Hong Kong entertainment circle in the past two days.

Five hundred thousand dollars.

In later generations, this would probably be just the appearance fee of a third-tier actor, less than even Yi Shuang (208 million a day).

But in this day and age, even when a guy named A Xing was the most popular a few years ago, he didn't have this price.

Of course, Lady Le didn't know that the total amount received by Daiyu and Baochai was only a few tens of thousands of US dollars, and the rest was the idea fee paid by the cosmetics company to He's Film and Television.

This also includes a wave of soft advertisements that appeared in Hong Kong newspapers.

The contract He Yuzhu signed with Xiao Rizi is for two years and is only limited to the Xiao Rizi area.

But if they want to pay 500,000 for that alone, they definitely won’t be willing to do that.

No matter how rich you are, you can't waste it like that.

In fact, there is no difference for Ho Films and Television to be the spokesperson for a small country or the whole of Asia.

After all, He Yuzhu would not let Daiyu and Baochai lower their own value and go to other regions to take on similar products.

Yes, it's all about hype.

The main purpose is to hype up Daiyu and Baochai's identities as advertising celebrities.

This is like in later generations, where those luxury goods are obviously common snakeskin bags and transparent tapes, but if you put a brand on them, they can be sold at sky-high prices.

But Xiao Ri Zi is not stupid to just hype Daiyu and Baochai. They thought it was a loss to just authorize Xiao Ri Zi to be the regional image spokesperson, but they still spent so much money.

The negotiating representative of Xiao Rizi raised questions on the spot.

He Yuzhu simply said at the time: "What would happen if you spent half a million US dollars to invite Daiyu and Baochai to become the regional spokespersons for your product Xiaorizi?

Will those celebrities try their best to show off your products in public places just to curry your favor?

Your product is just a second-rate mass brand in the fashion industry.

If local celebrities promote the brand for free, do you think the public will think the brand is very good and prestigious?

You have studied our culture for so long, but you don't know about buying horse bones for a huge sum of money?"

The negotiating representative of Xiao Ri Zi asked in confusion: "It must be said that Mr. He's idea can indeed raise the level of our product promotion, but what we don't understand is that as a multinational company, Mr. He is a billionaire, why are they so bothered by this matter? What is their purpose?"

He Yuzhu smiled calmly, raised four fingers and said, “Two points, one is to promote our artists.

The other is to promote our company’s creativity. When your business is successful, others will know that our company can earn $500,000 for advertising.”

Xiao Rizi also raised four fingers and said with a smile: "That's what I got. So that's how it is. What a great talent."

Xiao Ri thought He Yuzhu raised the wrong finger, but he didn't expect that He Yuzhu didn't say something.

The third and fourth points He Yuzhu wants to make are to use Xiao Rizi's product promotion to raise their prices.

He Yuzhu decided to let Daiyu and Baochai become the spokespersons for their products in the entire Chinese-speaking region, for life.

And He Yuzhu is really short of money recently. Before deciding to do this, He Yuzhu had already joined forces with Comrade Shacha to buy a lot of the company's stocks at a not-so-low price.

He wanted to make some money so that when his life was in trouble, he could follow the big guys and make some money.

The He Group has made a lot of money recently, but that belongs to the company. He Yuzhu's own private money is getting less and less.

A man cannot live without money. Besides, the number of applications for the Ho Charity Foundation has been increasing recently.

Make some money from the economic collapse and build our own school.

Not to mention that He Yuzhu is a time traveler, even if he is nothing, if he encounters such an opportunity, he will still take a gamble.

There is no need to mention this to provoke Xiao Rizi. Anyway, Xiao Rizi Cosmetics Company did not lose money after this wave of operations.

Everything went as expected. Many female stars who didn’t endorse the products showed off their love for Xiao Ri Zi products on various occasions.

And Xiao Ri did not let those actresses waste their efforts, and really selected several spokespersons for their respective regions.

For a while, this cosmetics brand Xiao Ri Zi really seemed to be on the way to becoming first-rate.

The reason why it is called an illusion is that it is just like the stratification of classes. In fact, these luxury brands also have stratification.

Several old Western brands control the so-called trend.

The fashion they talk about is fashion.

Even if you just throw out a garbage bag, you can still attract a wave of customers who are not short of money.

But the market is so small that they will never allow a small company to take a piece of the pie.

But those people encountered a problem, just like what He Yuzhu encountered before, that is, they were too rich at that time.

If we fight Xiao Ri at this time, we may not lose, but both sides will suffer.

Therefore, those light luxury brands will also wait for the day when their daily lives collapse, and then they will directly take action to clean up the mess.

By that time, Daiyu and Baochai's cooperation with Xiaorizi would also be over.

Even if there are any problems with this company, it has nothing to do with the artists under Ho Films.

In this kind of industry competition, there is also a taboo that neither party will mention.

It is about the harmfulness of the other party's products to the body.

It's a double-edged sword, you can stab others, but others can also stab you.