A real cheat was blocked, and the game industry was rectified with a backhand

Moreno never imagined that he would one day encounter contract problems like the one with Electronic Arts.

There are so many games released every day, and crashes are normal.

If it was another company's game, then it would just be a collision.

But Naughty Cat

It's a bit difficult to handle.

No one knows what kind of groundbreaking games this company can bring.

"Has the PV been released? Let me take a look."

"Okay sir, I'll get ready."

The waiting time was not long, but Zhou Wenguang's stiff expression and nervous mood could be seen.

"This is really unfortunate."

Hearing this, Moreno showed no expression on the surface.

In fact, I still feel a little disdainful in my heart.

Is this because after several fights, is he scared by the naughty cat? So cowardly?

Why are you so timid? Can't you be more confident in your own work?

Just as I was thinking about it, the brief preparations were completed and a promotional video was released.

No, it should not be said to be one, but a set.

"This, this is a real-life video? A micro-movie?" Moreno murmured to himself in confusion, "Is Naughty Cat showing off his skills again?"

Zhou Wenguang nodded hesitantly: "It's not impossible. Lin Mo likes to do this kind of thing and create a big event in a place you least expect."

But when they actually clicked it, they both fell silent.

This cannot be called PV, this should be called advertising.

The kind of advertisements that appear on TV or on big screens in shopping malls and subways.

The name of the first video is "What You See Is What You Get".

The first person who came up was a boy who opened the lid of the braised beef noodles bucket and frowned.

Pick out a piece of beef from the bucket noodles.

The next second, a narration sounded, and it was a clip from a TV show.

"Scientists have discovered a completely new substance in instant noodles. This exploration has mobilized the entire scientific research power of the Genius Club. For a long time, the problem of not being able to find beef in instant noodles that matches the packaging has been a problem for mankind. After three years of research, this discovery has received great attention from all walks of life and is expected to win the world's highest research award."

Accompanying the picture is a series of absurd images and ridiculous scenes.

A serious scientific research team is doing research on instant noodles.

It's just the instant noodles we eat most often, but it feels like we are researching nuclear weapons.

to the end.

A sick transition.

“The actual product is always different from the packaging? In "Honkai Impact 3rd", what you see is what you get.”

Next is a comparison picture, where the characters on the computer and the mobile phone use their ultimate skills at the same time, and the picture effects on both sides are exactly the same.

The video ends.

Moreno:

Zhou Wenguang:

They both fell silent.

No, the promotion of this game is crazy! What is this!

We can understand what this video is trying to express - our game "Bengtie" is not a clickbait title like other games.

This is because since the emergence of Genshin Impact, mobile games that originally relied on art, plot, and benefits have started to focus on publicity and promotion.

Many promotional videos of mobile games look fake at first glance, and those who don’t know may think they are the mobile version of scam games like “Doomsday”.

After watching the ad, Moreno said in confusion: "There aren't many scenes of the game in the video, but it seems to be a turn-based game?"

Zhou Wenguang also nodded and said, "I saw it too. It seems to be a turn-based system. Or is it a turn-based gameplay in the game? "Genshin Impact" is an open world. There is no reason for Naughty Cat to let the game regress to the turn-based era."

As he spoke, the staff received the signal and started playing the second advertisement.

A young man at work took out his mobile phone and was just about to refresh himself, but he ended up having to work overtime.

I finally finished my work and was about to replenish my energy.

Another meeting is needed.

A few hours later.

After the meeting was finally over, the young man picked up his phone and a satisfied smile appeared on his face.

The supervisor came over with a smile and said, "We have a team building tonight, let's go sing!"

Then another transition.

Narration: "Are you always interrupted when you want to play games? "Honkai Impact 3rd" frees your hands and allows you to play anytime!"

The scene then changes to a guy singing in a KTV. He only needs to look down occasionally and then hang up the game screen to automatically fight monsters.

After seeing this advertisement, two staff members from Baofeng Entertainment could even be heard whispering in the room.

“This is so real.”

"Yeah. My original god's stamina is always full and I don't have time to clear it."

There was no time to care what the two of them said.

Because this time I can really see the game screen.

It's really turn-based!

Seeing this, Zhou Wenguang let out a long sigh and couldn't help laughing: "What kind of stupid move did Lin Mo make? Reversing history? I thought it was another work that subverted people's understanding of mobile games. That's it? An outdated turn-based mobile game? And it uses such a sick and low-level promotion method?"

Moreno was also visibly relieved.

He had already made up his mind that if this game was an open world game, or some other type of mobile game that he didn't understand at all, he would refuse to sign the contract at the last minute without hesitation.

He doesn't think that the game "Tower of Infinity" can beat Naughty Cat.

By signing the exclusive agreement, Baofeng Entertainment wants to attract new blood and let the majority of players know that third-party games are now available for purchase on the Baofeng platform.

At the same time, it also has to pay the publicity and promotion costs, as well as a sum of money to be paid to Dongrong Interactive Entertainment.

If the results of Naughty Cat's new game "Honkai Impact 3rd" fail to meet expectations, it would be a big loss.

However, if it is a turn-based game, that may not be the case.

Today's gamers have very picky tastes.

Turn-based?

No one bought it anymore.

Thinking about it, he said, "Naughty Cat also has games like "Be Prepared" or "Dead by Daylight", which are not very large in size. Maybe this is just Lin Mo's personal preference. He wants to lose money to make a turn-based mobile game to satisfy his hobby."

Hearing this, Zhou Wenguang nodded quickly and said, "Yes, yes, that must be the case."

During the chat, the silly and magical advertisements on the big screen kept playing.

They look absurd, but they are all meaningful and full of creativity, and each one is about fifty seconds long.

After these silly ads, it was finally time for the serious game PVs, of which there were two.

The first one is the character PV.

A lively girl who loves taking photos, a lively and cute girl with pink hair, Sanyueqi, is also the game’s poster girl and one of the most iconic characters.

However, Moreno and Zhou Wenguang had no time to appreciate San Yue Qi’s distinct personality or character art design.

Because the character battle demonstration in the video is also turn-based, the battle mode can now be more certain.

The atmosphere in the room became much more cheerful.

As for the second one, it's a video called [Space Comedy].

What's even more ridiculous is that the first person to come up is the grey-haired, golden-eyed protagonist. He opened the lid of the trash can and looked inside with a look of curiosity and trepidation.

Then, accompanied by cheerful music, each character appeared on the stage.

The protagonist, Sanyueqi and Danheng's protagonist group, the rock-punk style Shiluwa and the blonde armored guard Jeppard, the purple-haired queen Kafka, the crazy male blade, and the internet-addicted girl Yinlang, the star core hunter trio.

The appearance of each character can roughly reveal his or her personality or identity.

But combined with the cheerful and even funny music and the name [Space Comedy], a non-serious comedy style comes to the fore.

But by this time, Moreno and Zhou Wenguang had completely lost interest in watching the video.

Or, I feel like I don't need to watch it anymore.

"It's just a turn-based mobile game where a bunch of kids take a space train and go on adventures? Nothing to be afraid of."

"Yes, when "Tower of Infinity" cooperates with Baofeng Entertainment, won't it be like a tiger with wings, killing people indiscriminately?"

"But we can't be careless, after all, this is a game for Naughty Cat."

"Hi, I just saw that many people are dissatisfied with the fact that Naughty Cat's new game is a turn-based mobile game, and many people are predicting its downfall. Moreover, in just a few short videos, it plagiarized countless clips from classic animated movies and games. Such a game will get into trouble."

Mobile games often use a "pre-order" method to increase popularity, and certain rewards will be given for every certain number of pre-orders reached.

However, so far there has not been any game whose pre-order bonus could not be obtained due to insufficient number of players.

The pre-order for "Honkai Impact 3rd" will not only have rewards, but will also unlock more PV and information with each node.

I did almost nothing that day.

The two of them just chatted awkwardly while waiting for the number of reservations to reach a certain point, and then spent the time watching PV.

It's evening.

Although there are indeed many doubts online, it is a game by Naughty Cat after all, so the popularity is still quite high.

Unlock video PVs one by one.

Some are character PVs, and some are introductions to the world view.

But what is 100% certain is that the turn-based gameplay is not just a minor gameplay in the game, but the main gameplay.

Only then did I finally feel relieved.

The contract signing ceremony started again.

No words were spoken that night, and the next day.

A piece of news overwhelmed "Honkai Impact 3rd" and became a hot search in various countries.

"Tower of Infinity" reached an exclusive agreement with Baofeng Entertainment, became partners, and released the latest promotional PV.

In this video.

There are vast maps, numerous monsters, interesting puzzles, beautiful scenery, smooth battles, and sexy characters.

In short, the most prominent feature is its brilliance.

The various ways to play are dizzying, and the highlight is how cool it is.

There is also a phrase that is mentioned repeatedly - embrace the future of gameplay.

It can be seen that the game's action system has also been greatly upgraded, with a higher operating limit in the open world.

In comparison, turn-based games like "Honkai Impact 3rd" seem a bit dull.

Among mobile game players, both games have also sparked considerable discussion.

[I was just looking for a game to play, now I have a choice]

[Why go back to making turn-based mobile games? It's not like we can't make better ones. It's really boring and disappointing.]

[Am I the only one who thinks traveling between planets is super cool and romantic? ]

[I pre-ordered "Tower of Infinity". I want to see what this future-embracing gameplay is like]

Under the advertising offensive, the phrase "embrace the future of gameplay" and the name of "Tower of Infinity" were both on the hot searches.

Inside the naughty cat.

"Boss Lin, I've changed the plot of the Five Heroes on the Cloud. Would you like to take a look?"

Wang Zichen had dark circles under his eyes and was waiting for comments with excitement on his face.

Lin Mo looked at him, hesitant to speak, and finally said: "I want to advise you to rest more. I guess you won't listen to me. Anyway, you should pay more attention to your health."

After saying that, he began to look at the script carefully.

The most important thing about the game "Bengtie" is the plot. It is its bones, blood and soul.

The game itself is relatively lightweight, and the story is the most important reason why many players stick with it.

Therefore, the main writer of the script is naturally Lin Mo.

As an assistant, Wang Zichen polished each story and provided some useful opinions and suggestions to make the whole story more interesting.

For example, the story of the Five Heroes on the Cloud received mixed reviews in Lin Mo's previous life.

In fact, the story itself is not bad, but the angle and way of telling the story are problematic. In addition, the behavioral and thinking logic of many characters are written in the hidden lines, which makes this part of the plot not very good.

Wang Zichen's job is to find similar plots and think of changing the way of solving the problem to make the story more exciting and easier to understand.

As a professional game company, it would be easy for us to make the story obscure and difficult to understand.

The most difficult thing is to make it easy for players to understand a very exciting story.

The hardest part is exploring some serious topics in a playful comedy.

The collision of thoughts is the soul of the story.

After reading the revised script, Lin Mo pointed out several minor shortcomings.

Wang Zichen listened very carefully, and then said hesitantly: "Boss Lin, I am a little scared. On the one hand, we are playing around, making jokes, and on the other hand, we are discussing such serious topics. Will players like this hodgepodge style?"

I wanted to hear a firm answer of "yes".

But unexpectedly, Lin Mo shook his head and said, "If it's just a story, then it won't happen."

Wang Zichen swallowed and asked, "Boss Lin, there should be a 'but' in your sentence, right?"

This time, Lin Mo nodded and said, "That's right. You have to understand that the reason why games are called the ninth art is because they are a cultural form that integrates seeing, hearing, interacting, and reading. And turn-based games are the easiest to control the rhythm of. As a screenwriter, you have to believe that your colleagues in the company can present your story in the most perfect form."

Wang Zichen's eyes lit up.

Lin Mo added: "Be more confident. The game we make makes money by selling characters. How can we make money if the characters are not well-developed?"

"Understood, Mr. Lin!"

Having said that, Wang Zichen nodded heavily and hurriedly continued to work.

Lin Mo glanced at the densely packed documents on the screen.

So much music and animation is to enhance the sense of immersion when the plot nodes come, better render the emotions, and make the plot experience of Bengtie in the 1.0 era closer to Pinocchio in the 2.0 era.

If the plot is not done well, it will be a waste.