Rebirth 1984: Starting with the development of Hanka

A few days later, the entire network was suddenly shocked by a piece of news.

Alipay teamed up with Wujiang Pharmaceutical and Wujiang Energy to purchase 100 million hectares of desert land for tree planting.

"Damn it, Alipay is really awesome. It really wants to fulfill the promise of planting trees in the 'Ant Forest'! I'm convinced. I hurriedly fertilized and watered the saplings I adopted, and collected green energy by the way~"

"This is a very good move. It uses gamification, socialization, and visualization to allow users to participate in public welfare, set off a craze for green planting, and increase the fun and motivation of users to participate in public welfare!"

"Zhao Ye and Alipay are really admirable. They have fulfilled their promise and have bought land in the desert and started planting trees! The Ant Forest launched by Alipay is an ecological protection plan that aims to encourage users to engage in low-carbon behavior. Reduce carbon emissions and accumulate virtual green energy, which can be used to plant virtual saplings on your mobile phone. When the user's sapling grows up, Ant Forest and its partners will plant a real tree in the real desert area, and the user can Check the location and growth status of the trees you planted through the Beidou satellite map! Without a doubt, this is the most creative charity project I have ever seen, and I recommend everyone to give it a try.”

"..."

Soon, Alipay’s purchase of land to plant trees in the desert and ant forest became hot searches on Weibo.

Zhao Ye immediately logged on to Weibo, liked "Ant Forest" and posted: "We are serious about planting trees!!!"

Netizens saw Zhao Ye's Weibo post and liked and left comments one after another.

“Mr. Zhao is awesome!!!”

“Mr. Zhao is awesome!!!”

“Mr. Zhao is awesome!!!”

The comment area formed a unified formation, and more than floors were viewed in minutes.

Messages with inconsistent formations were flooded in the comment area.

At this time, many celebrities also appeared to join in the fun, and posted posts on Weibo. They also adopted a sapling in Ant Forest. They are very keen to participate in charity activities~

Good guy, although the celebrities' intentions are not pure, they have a great influence, and fans have begun to plant trees in the Ant Forest.

Furthermore, many people who had never heard of Ant Forest immediately felt curious about Ant Forest after reading the hot searches on Weibo. They opened the Alipay app one after another, found Ant Forest, and wanted to plant a tree of their own here. And look forward to seeing it in reality in the future!

At the beginning of the new year in 2007, there was a nationwide upsurge of "planting trees" in China.

The number of Ant Forest users quickly exceeded 7500 million, which made the industry stunned!

I never expected that Alipay would attract so many users through the public welfare program of Ant Forest, which greatly increased Alipay's user stickiness.

Many users open Alipay every day and then enter Ant Forest, which makes Alipay users very active.

You know, the Alipay app is not only a payment tool, it is also a financial management platform. If users log in to Alipay frequently, they may be attracted by the financial management projects on the Alipay platform.

It's like when you go shopping in the supermarket and originally only planned to buy a bottle of drink, but you saw other good things and you ended up buying them too.

More and more people are beginning to try to manage finances on the Alipay platform, buying funds, stocks, gold, etc...

Alipay also strives to recommend good financial products to users and avoid losses for users as much as possible.

Of course, there are risks in the stock market, so you need to be cautious when entering the market. No one dares to guarantee that you will make a profit.

……

There are more and more users of Ant Forest, and Alipay’s tree planting operation must be launched as soon as possible.

In desert areas in China, a scientific research expedition team sent by Alipay began to study the local conditions and determine what desert plants are suitable for planting according to local conditions.

This process may of course take some time.

At the same time, Wujiang Group has established a research institution to conduct multi-faceted research on desert control, including cultivating new desert plants, developing desert water-absorbing artifacts, artificial rainfall enhancement in the desert, etc...

Although it is expensive, it is of great significance.

Moreover, there is incredible value behind desert control.

There are a lot of deserts in the world. If the Wujiang Group has the magic to control deserts, it can make a lot of money just by doing this.

Therefore, Wujiang’s R&D investment in desert control is unambiguous at all. The initial investment is tens of billions of yuan, and there is no upper limit on subsequent investment. Even an additional to billion yuan will not be a problem.

Wujiang Group's determination to control desertification is extremely firm, and it is unique in China and even internationally with such a large investment.

However, many desert control technologies are actually the strengths of Wujiang Group to a certain extent.

For example, when it comes to cultivating new desert plants, Wujiang Group has extremely in-depth research in hybrid technology and genetic engineering technology. Perhaps the new desert plants cultivated can completely change the face of the desert.

……

"The Ant Forest Project is very successful and well done. The next step is to plant trees in the desert. We must work hard to do this well! In addition, discuss with Wujiang Energy Company as soon as possible to launch the photovoltaic power station project and combine tree planting and photovoltaic construction. Combine power stations. Of course, this is not required for everyone, just plant trees. After all, photovoltaic is very expensive. As for how to do it, you can figure it out."

Wujiang Building, Zhao Ye explained to Alipay CEO Hu Gangyi.

Hu Gangyi responded: "Director Zhao, I have communicated with them, and ten areas have been planned for cooperation. On-board power generation, inter-board planting, under-board breeding, interplanting of licorice and Chinese medicinal materials in the middle of the equipment and other desert economy plants, and breed sheep, gray geese, etc. The trees planted for Ant Forest users are arranged separately to facilitate users to visit in the future.”

Zhao Ye nodded when he heard this: "Okay."

"Then Mr. Zhao is busy, so I'll take my leave."

"Ah."

Hu Gangyi sat up and walked outside the office.

……

The Ant Forest offline planting plan is progressing very quickly.

After research by the expert team, they quickly found some desert areas that are more suitable for planting Haloxylon ammodendron, Salix salix and Populus euphratica.

"Mr. Hu, the place has been selected. As long as we keep planting trees, the desert will turn into an oasis sooner or later!!!" the expert said excitedly, paused, and then said, "We still need saplings, and we need to prepare water sources. It takes a certain amount of time to prepare. As for people to plant trees, there is not much shortage. There are many poor villagers around the desert. They can be hired with high salaries to plant trees. In this way, it can also solve part of the local employment population."

Hu Gangyi nodded slightly, looking at the desert in front of him, he couldn't help but smile expectantly.

“植树节是每年的3月12号，现在是这都2007年1月10号，过两个月就是植树节了……”

After saying that, Hu Gangyi thought for a while, then smiled and said, "Since Arbor Day is coming soon, we might as well hold the Ant Forest tree planting ceremony on this day, and invite Ant Forest users to come over as volunteers. In this way, It not only has a topic, but also allows Ant Forest users to have a sense of participation. This will be a very good advertising and marketing..."