Rebirth 1984: Starting with the development of Hanka

The office space of the Institute of Computing Technology is in a dilapidated bungalow inside the Chinese Academy of Sciences.

At this moment, more than ten people were crowded together, with excitement written on their faces.

Yanagawa looked around at everyone and said with some excitement: "Lenovo Hanka won the first battle. This shows that our Hanka has a market and is what customers need! Technically, our Lenovo Hanka is the same as Imagine-Hanka." There is no generation difference, and there is not much difference in use. However, our Hanka is cheaper, so it is easier to sell.

As long as we insist on advertising, let more people know the Lenovo Hanka brand. I believe that Lenovo Hanka will occupy more and more market share. Of course, Wujiang Group will not sit back and watch our company develop, and will definitely try every means to suppress Lenovo Hanka. Our meeting today is to discuss how to deal with the suppression by the Wujiang Group. "

Before anyone could speak, Yanagawa said confidently: "I think the most likely method for Wujiang Group is to lower prices and start a price war with us, followed by an advertising war, and then a channel war...

As long as we think of ways to deal with each type of marketing war, we don’t need to be afraid of the other party. "

Yanagawa was talking eloquently, and everyone couldn't help but nod.

Afterwards, everyone brainstormed and discussed countermeasures.

Some people have suggested giving dealers rebates, and the more they sell, there will be bonuses at the end of the year to win over dealers.

Some people said that if the computing company fights against the odds, it will not make even a dime. As long as it promotes the Lenovo Hanka brand, it will still make money.

Some people also suggested joining the competition in the overseas Hanka market to prevent Wujiang Group from sucking blood from overseas markets.

The meeting lasted for two hours, and everyone was still energetic and full of fighting spirit.

In the end, everyone can't help but long for the day when Lenovo Hanka's market share will exceed that of Imagine-Hanka.

After a meeting, everyone, including Yanagawa, was full of ambitions, and they didn’t know who gave them to them...

……

Day by day, just when Yanagawa and others were delighted with the sales of Lenovo Hanka.

Wujiang Group has been quietly practicing its "internal skills" and integrating internal R&D, production, sales, logistics supply and financial operations to adapt to the rapidly changing market environment.

In terms of production, we invest in building our own factories.

In terms of sales, we will accelerate the establishment of flagship stores nationwide.

In terms of logistics, we have gradually established several warehousing centers across the country and established our own fleet. In the future, Wujiang Group will have more than just Hanka products.

……

Of course, all this does not happen overnight, but must be achieved slowly.

Maybe it will take a few years, maybe even longer.

...

At this moment, Yanagawa was very confused after waiting for a long time but did not see the price of Imagine-Hanka.

"What on earth is Zhao Ye thinking? Why doesn't Imagine-Hanka lower its price? Did he predict my prediction? So, he doesn't plan to start a price war with us???"

Yanagawa Yuki was even more worried about unknown things.

If you don't take action now, there must be a conspiracy behind it.

In fact, Zhao Ye has no intention of entering into a price war with the Computing Institute.

A price war will only hurt both sides, and it will be more difficult to increase the price of the product later.

In the early 90s, hundreds of types of Hanka competed, and the price war reached its end, with the price of an ordinary Hanka dropping to an outrageous level. For example, Lei Jun started a business with several college classmates. At first, he saw that Hanka was more profitable and wanted a share of the pie. However, when they developed Hanka, the price of Hanka plummeted, from one to two thousand yuan to Two hundred yuan. Lei Jun's first entrepreneurial venture naturally ended in failure.

Zhao Ye insists that instead of fighting a price war, it is better to strive to improve its technology, quality and service.

At this time, Wujiang Factory had already risen from the ground. The two- or three-story silver-gray houses were extremely dazzling under the sunlight.

In order to speed up the construction of the project, construction workers are working overtime almost every day.

In addition, Zhao Ye did not have high requirements for the factory, as long as he had a factory building that was sheltered from wind and rain, so the construction difficulty was very simple.

On the second day after the factory was completed, batches of production equipment and a large amount of production materials were shipped from all over the country.

In the 1980s, there were countless state-owned enterprises on the verge of bankruptcy or suspension of operations, and many educated youth who returned to the city had not found suitable jobs, so it was relatively easy to recruit general workers.

Some positions with relatively high technical requirements require training, but after all, it is an assembly line job, and training is very simple. Each worker only needs to learn to do one thing well.

In previous lives, many college students worked in factories during the summer vacation. After getting familiar with them for a day or two, they were fully qualified for their positions.

In order to grasp the production, Zhao Ye also came to inspect the construction of the factory many times. Rows of factory buildings are divided into categories, including the independently developed motherboard production workshop, keyboard production workshop, Hanka assembly workshop, typewriter assembly workshop, etc... …

There are many types of production workshops.

Back at the company, Zhao Ye asked someone to recalculate the production cost of Imagine-Hanka 2.0, and found that the cost of the second-generation Imagine-Hanka was only about 1000 yuan. If the first-generation Imagine-Hanka is produced, the cost will be even lower.

Moreover, as the scale of production continues to expand, production costs will be further reduced.

As for the production cost of Lenovo Hanka, Zhao Ye and others can probably guess that it is between 1700 yuan and 2000 yuan.

"How much does it cost to produce an Imagine typewriter?" Zhao Ye asked.

The employee responsible for calculating the cost immediately replied: "It's about 3000 yuan! Among them, the monitor costs more than 100 US dollars, and the chips are dozens of dollars more expensive and a few dollars cheaper. We cannot produce these products and must spend foreign exchange to import them, totaling 300 US dollars." The print head, printer frame, etc. are all developed by us and are relatively cheap. The total cost is only 400 yuan. Adding the production and manufacturing costs and other expenses, it is almost 3000 yuan!"

Hearing this, Zhao Ye nodded slightly: "Strive to further reduce the production cost of typewriters in the future!"

"Yes!"

After the employees left, Zhao Ye sat on the sofa in the office, thinking about how to price the Imagine Hanka 2.0 and the Imagine typewriter.

"The wholesale price of Imagine Hanka 2.0 is still 4000 yuan, and there is no price increase for adding materials. After all, WPS-office software is also very valuable, right? The retail price is 4500 yuan."

"The wholesale price of the Imagine typewriter is 15000 yuan, and the national retail price is 16500 yuan. The reason for this price is naturally because there are currently no competitors, and when the Stone Company in the previous life just launched the Chinese typewriter, it was also at this price, and It is popular all over the country and sells very well, with demand exceeding supply. What's more, this Imagine typewriter from Wujiang Group is more advanced and should be sold more expensively. I sell it for 16500 yuan, which should be considered very kind, right?"

After Zhao Ye finished speaking, he felt a little unconfident and felt as if he had the potential to become a profiteer.

A thing that costs only 3000 yuan, retails for 16500 yuan, and capitalists will cry when they see it...

“It’s such a happy decision!”

Zhao Ye immediately picked up the phone and informed the person in charge of the marketing department to prepare for sales.

In addition, Wujiang Group will also hold a product launch conference, and will notify major media and dealers across the country and invite them to attend...

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