Rebirth 1984: Starting with the development of Hanka

As we all know, Americans love to party.

That night, when Hollywood entertainment industry bosses gathered for dinner, the CEOs of multiple record companies were chatting and couldn't help but talk about Wujiang Group's desire to purchase music copyrights some time ago.

Sam Cromwell, the president of Universal Records, picked up a glass of red wine, took a sip, and proudly said to several colleagues around him: "By the way, something really funny happened some time ago. What happened - Wujiang Group sent people to our Universal Music Company to negotiate online music copyright. Haha, Wujiang Group was so whimsical that it was unwilling to pay a sky-high price to buy the copyright. Instead, when our music was downloaded by users on the Pandora music website, we had to pay Give the other party a 30% share!!! Hahaha... How can we, Universal Records, agree to such ridiculous conditions!"

Upon hearing this, several executives from Warner Records, PolyGram Records, and Sony Records also burst into laughter.

Kyle Johnson, the president of Sony Records, said: "The Wujiang Group also approached our company and proposed the same cooperation conditions, but of course we are not willing!

Downloading a song from Pandora's music website only costs $0.99.

And when we sell a genuine physical album, the price ranges from US$20 to US$40, and the income is much higher than the income from downloading music from the Internet!

Once we agree to cooperate with Wujiang Group, then online music will definitely impact the sales of physical albums! "

As soon as he finished speaking, the colleagues around him couldn't help but nod.

Moreover, once a cooperation is reached, the dominance will be controlled by Wujiang Group, and the record company will have to rely on Wujiang Group.

The 90s was the most glorious period for the physical record industry, and major record companies were making a lot of money.

To be honest, at this stage, major record companies really don’t think highly of Pandora.

Pandora is a paid website that specializes in genuine music. Therefore, at the beginning of its development, the website traffic was not high, with less than 10 registered users, and even less than paying users.

Record companies naturally disdain to cooperate with them.

Wujiang Group met with all six major record companies in the United States, and each record company simply rejected Wujiang Group's cooperation.

However, Wujiang Group wanted to buy out the copyright of online music, but the other party was very aggressive. An old song was priced at US$10, good songs and bad songs were packaged and sold together, and they even wanted to enjoy a share of downloads.

A record company can make $1 million by just handing out a thousand songs.

Zhao Ye has never been used to unreasonable demands from record companies. At this time, the United States strictly prohibited all products of Wujiang Group from entering the US market.

Zhao Ye decided not to negotiate with American record companies and directly withdrew the negotiators.

The record company thought that Wujiang Group wanted to cooperate with them because they were begging them. In fact, it was quite the opposite.

Record companies don’t understand the Internet, so it’s a great gift that Wujiang Group wants to cooperate with them. They had to suffer the devastation of pirated music on the Internet before they realized what pain is.

Zhao Ye left the MP3 player development department at this time. As soon as he got in the car, he took out his phone and dialed a number.

"If you want people to invest money into the pirated music website Napster, you can find some of our partners to invest in the website in the name of advertising, so that they can have money to expand their servers."

"The hao123 website navigation website puts the Napster website in the most conspicuous place on the homepage, and marks it with a red 'Hot' next to it, which means that this website is very popular!"

"In addition, let the Wujiang Portal publish the pirated music Napster website on the news headlines to promote Napster so that netizens around the world know that there is a website for sharing music for free! They do not need to buy physical records in the future, they can play it on their computers Listen to songs for free and download music for free!”

On the other end of the phone, Tim Berners-Lisa, CEO of Borderless Networks, couldn't help feeling sympathetic for the record company when he heard the words.

However, he also expressed support and must teach these arrogant record companies a lesson.

Otherwise, it would be difficult for the Pandora music website to develop.

Zhao Ye hung up the phone, and his secretary Liu Yinyin couldn't help laughing: "Boss, if you take action, all the major record companies around the world will be in trouble!"

Zhao Ye smiled faintly: "The major record companies in the United States don't know what's good and what's good, so let's just frustrate them! In the end, I want them to take the initiative to ask for our cooperation!"

Zhao Ye’s trump card is the iPod music player.

Zhao Ye predicts that once iPod is launched, it will become popular all over the world.

The music download channel for iPod is actually controllable. It can only download genuine music from the Pandora music website, or it can download music from any pirated music website without any restrictions.

At this time, Zhao Ye even felt that it would be fine if the American record company did not cooperate with the Wujiang Group.

In this way, when the iPod is first released, you can download pirated music, which will definitely boost the sales of the iPod, and then become a phenomenon-level product that is popular all over the world.

……

The founders of the pirated music website Napster never expected that their website would soon receive advertising investment.

Zhao Ye knew that the traffic of the Napster website would become very large in the future, so in order to keep the good news from outsiders, he asked people to find product suppliers who had a good relationship with Wujiang Group and suggested that they place advertisements on the Napster website.

In order to avoid suspicion, the Wujiang Group was reluctant to participate on its own.

……

Netherlands, Napster website, secret headquarters.

The three founders, Hugo Donne, Marshall Flower, and Edwin Walton, were wildly excited at this time.

"Great, our website became profitable immediately. We received five advertisements at once, making a total profit of US$100 million, although these five advertisements lasted as long as a year!!!" Hugo Do En hugged his two brothers and said excitedly, and even couldn't help but kiss each other's cheeks hard.

It's not that, but I'm really excited.

The three of them initially came together to create Napster, a free music sharing website, because of their common interests. However, as the scale of the Napster website became larger and larger, so did the expenses. The three of them were all young people in their twenties and had little money. Just when they thought the Napster website was about to fail, an advertiser contacted them and received five advertisements at once. This made Napster The website immediately came back to life.

Moreover, this also allowed the three of them to see the revenue potential of the Napster website.

Marshall Flower said excitedly: "The traffic of the Napster website is less than one-twentieth of the Borderless Portal, but it can create a revenue of 100 million US dollars! Perhaps, as the Napster website becomes bigger and stronger, the three of us will Anyone can become a multi-millionaire or even a billionaire!!!”

Edwin Walton nodded heavily and said excitedly: "I believe that more and more people will listen to music online, and the development potential of the Napster website will far exceed our imagination!"

At this moment, the three young people are full of longing for the future.