Rebirth 1984: Starting with the development of Hanka

In previous lives, electronic pets were so popular that relevant government departments banned electronic pets from entering campuses.

It can be seen from this that "Borderless Electronic Pets" has the aura of "Pokemon", a super IP, and is much more popular than Tamagotchi or those pirated electronic pets.

Moreover, many people buy a few, a dozen, or even dozens of them at a time.

"Borderless Electronic Pets" has achieved unimaginable sales results in just one week, which is really shocking.

In fact, even Zhao Ye did not expect that the sales of "Borderless Electronic Pets" would be so good.

Interestingly, with the popularity of "Borderless Electronic Pets", the sales of Gameboy and "Qiongqi Game Console" have greatly increased, and the "Pokemon" game cartridges have been sold out.

Due to hardware limitations, "Borderless Electronic Pets" is not as good as Gameboy in terms of game graphics and depth of painting, and Gameboy is not as good as "Qiongqi Game Console", but Gameboy is easy to carry. Countless people who came into contact with "Borderless Electronic Pets" for the first time would naturally learn about Gameboy and "Qiongqi Game Console", which led to a significant increase in sales of Gameboy and "Qiongqi Game Console".

In addition, the cartoon "Pokemon" is very popular. Hundreds of TV stations around the world are broadcasting this cartoon. It is free of charge, but so many people like to watch it. In the audience, there are not only children, but also Lots of adults.

The popularity of the cartoon has contributed to the sales of the game, and it has also led to the sales of "Pokemon" peripheral products.

Wujiang Group has been making crazy money during this period.

"Pokemon" is no exception and has become the hottest super IP at the moment, and its value is much higher than "Star Wars".

Can "Star Wars" peripheral products be as profitable as "Pokemon"? ? ?

In the previous life, "Pokemon" was the most profitable super IP in the world.

In this life, "Pokemon" and the electronic pet machine are powerfully combined, and the effect is naturally extremely amazing.

At this moment, major media around the world are almost crazy and excited, and almost all of them are reporting on the invincible whirlwind caused by "Borderless Electronic Pets".

"The Times" said: "The emergence of "Borderless Electronic Pets" is like a storm rarely seen in a century, sweeping the world and ushering in the era of electronic pets! "

"Times": "There is no doubt that the "Borderless Electronic Pet" has become the most eye-catching product in the world since the 20th century! ! ! "

On Wall Street in the United States, Caleb Ford, a senior investor at Goldman Sachs Group, publicly stated: "If Wujiang Game Company, a subsidiary of Wujiang Group, accepts investment, Goldman Sachs Group will spend all its resources and will definitely invest in it!!!"

At this time, not only Goldman Sachs Group had expressed its opinion, but other investment companies were also very interested in Wujiang Game Company.

In just over two years, it has successively launched three popular game consoles around the world: "Qiongqi Game Console", Gameboy and "Borderless Electronic Pets", and developed "Pokemon", "Calabash Brothers", "Street" "Overlord", "The King of Fighters", "Dragon Quest", "The Legend of Zelda", "Final Fantasy" and dozens of other classic games. The innovative capabilities of Wujiang Game Company are unparalleled and shocked the world!

A professional evaluation agency on Wall Street even stated that Zhao Ye could become the richest man in the world with Wujiang Game Company alone, with a net worth of more than 300 billion US dollars! ! !

"Hollywood Entertainment News" reported: "In 1987, under Zhao Ye's name, the revenue of Wujiang Game Company alone will exceed the total revenue of all television stations in the United States!!!"

In fact, it's not an exaggeration at all.

What Nintendo was able to do in the early 90s, Borderless Games will be able to accomplish this year.

Different from Nintendo, Wujiang Game Company has independently developed many games and they are classics, so the income is higher, the production cost is low, and the animations and comics are coordinated in a timely manner.

Unlike Nintendo, which usually has to wait for the game to become popular before developing cartoons, the effect will be much worse.

When a game is released, just like when a movie is released, it must be promoted intensively to create an early box office explosion, thereby attracting more attention and the total box office will be higher.

……

In the second week, word of mouth spread and "Borderless Electronic Pets" became a hit again. However, "Borderless Electronic Pets" were sold out all over the world, leaving many people unable to buy electronic pet machines.

The dealers called one by one to urge shipments.

At this moment, the Wujiang factory is working overtime in three shifts, frantically producing "Wujiang Electronic Pets", Gameboy, "Qiongqi Game Console" and game cartridges.

But even so, it cannot satisfy the crazy demand of the market.

Once the products are produced in the factory, they are taken away directly by trucks outside the factory, and then transported by air to dealers.

In Lujiazui, the hundreds of meters long road outside Shanghai Wujiang Factory is full of trucks. It has become a beautiful scenery, it is simply spectacular!

"Boss Zhao, business is booming. This is the first time I have seen such a hot scene!" the Shanghai secretary said with some excitement.

Zhao Ye smiled, nodded and said: "The scene is indeed quite lively, and this is the first time I've seen it! I never expected that "Boundless Electronic Pets" would be so popular, and other products would also sell out. Even if we work in three shifts now, with people taking breaks and machines constantly working, we still can't produce. "

After a pause, Zhao Ye smiled and said, "But this is good, it can be used for hunger marketing."

The secretary was stunned and asked: "What is hunger marketing?"

Zhao Ye explained with a smile: "Hunger marketing means that product providers intentionally reduce production in order to regulate the relationship between supply and demand, create the 'illusion' of insufficient supply, and maintain higher selling prices and profit margins! However, we now do Failure to implement it is different from the original intention of proactively implementing hunger marketing, but the effect is the same!”

The secretary suddenly smiled, "This hunger marketing technique is very clever, but the prerequisite is that this product is at least popular, somewhat famous, and has a fan base..."

Zhao Ye nodded and said with a smile: "Well, yes. A product that is not popular and uses hunger marketing will become popular as soon as it is launched."

The newsstand not far away is stocked with major domestic newspapers. If you open a newspaper at random, there are not many headlines on it reporting on the news about the popularity of "Borderless Electronic Pets" abroad.

2000 million units were sold in the first week, priced at $99, and sales were almost $20 billion.

In China today, the salary of an ordinary worker is only one or two hundred yuan. What is the concept of US$20 billion?

People can no longer imagine it.

How many years do you have to work to earn $20 billion?

And this is just Wujiang Group’s income from selling “Wujiang Electronic Pets”.

How amazing would it be if other incomes were included?

For a time, "Borderless Electronic Pets" caused a heated discussion among the people.

What kind of product is it that is so popular among users around the world?

Wujiang Group currently does not sell "Borderless Electronic Pets" in China. For the citizens, even if Wujiang Group sells the electronic pet machine at a cheaper price, it is equivalent to their income for one or two months.

On the one hand, Zhao Ye couldn't bear to cheat them, but on the other hand, wouldn't it be more fun to sell to foreigners and earn foreign exchange?