Rebirth 1984: Starting with the development of Hanka

In early November.

Equipment from Germany's Krones Manufacturing Machinery arrives in China.

It took about a week to complete the upgrade of Wujiang Soda Water Factory, and the production efficiency increased by 8 times.

The packaging plant's glass bottle, can and PET production lines are all in place.

The packaging of all soda brands has also been redesigned according to Zhao Ye's requirements.

Zhao Ye appointed Ouyang Jun, the former vice president of Coca-Cola Asia, as the president of Wujiang Soda Company, with full responsibility for the management of Wujiang Soda Company. Chai Feihan served as a part-time vice president, responsible for brand marketing and promotion.

At present, all the soda brands of Wujiang Soda Drink Company are developing well in China, and the next step is to enter foreign markets.

Southeast Asia is not in a hurry. Zhao Ye just likes to crack the hard nut and be the first to open up the US market.

From September 9st, Chai Feihan came to the United States and invited major supermarkets for talks. He said at the meeting:

"The Wujiang Group will next release a video game product that may be more popular than the Gameboy. However, before that, our Wujiang Group hopes to conduct another cooperation with all supermarkets, and that is to ask the major supermarkets to help Wujiang The group sells boundless soda brands in the United States!”

Representatives from major supermarkets were shocked when they heard this.

“Is there any video game product more popular than Gameboy???”

Gameboy quickly became popular all over the world due to its cheap price, easy portability and fun games.

Sales in a month are as high as three to four million units.

Gameboy, it was such a bestseller that almost no other electronic product could compare to it.

Major supermarkets are already making a lot of money from selling Gameboy and supporting batteries and game cards.

Moreover, as a popular product, Gameboy can attract traffic to supermarkets and bring considerable benefits.

The heads of major supermarkets started asking about products that might be more popular than Gameboy.

Chai Feihanque just smiled and did not answer. Instead, he changed the topic to the Wujiang soda brand.

"The Wujiang soda brands are all famous Chinese soda brands and are popular in China. I think they will also be very popular in the United States..."

In order to win over Wujiang Group, major supermarkets are just helping to sell soda, which is not worth mentioning.

Wujiang Group has also begun to use its channel advantages to vigorously promote its soda brands.

Supermarkets such as Walmart and Costco are willing to try to put Borderless soda on their shelves.

Although it is a Chinese soda, it is okay to be cheap, but it cannot be sold too cheap, otherwise it will be sold at a low price, which is okay. The key is that if the soda is sold cheap, it will make people think that the soda has quality problems.

On the contrary, if it is sold at a high price, maybe some Americans will be interested.

Therefore, the price of Wujiang soda is at least on par with Coca-Cola and Pepsi, and some brands are even more expensive.

For example, the Laoshan high-end soda brand focused on by Wujiang Group sells a 300ml bottle of Laoshan mineral water for 50 cents and a 300ml Laoshan Coke for 30 cents.

300ml Coca-Cola and 300ml Pepsi both cost only 25 cents.

The price of Tianfu Cola is the same as that of Coca-Cola and Pepsi-Cola.

Of course, the prices can be comparable, but you can do promotions such as "buy two get one free" and sell at a disguised price reduction, but it will not make people feel that the original price of the soda is too low and the quality is not good.

……

Based on past experience, supermarket promotion activities are naturally the only way for products to open up the market.

At this moment, many supermarkets in the United States have launched a large number of new sodas, and various promotions are dazzling.

When Lucy arrived at the Wal-Mart supermarket, she saw at the door that there were still promotions in the supermarket!

"Large-capacity Chinese soda combo pack, 500ml Arctic Soda + 500ml Tianfu Coke, priced at 50 cents!"

"Large-capacity Chinese soda combo pack, 500ml Asian soda + 500ml Laoshan Coke, priced at 50 cents!"

"Large-capacity Chinese soda combo pack, 500ml Zhengguanghe soda + 500ml Arctic Ocean soda, priced at 50 cents!"

"..."

You know, 300ml Coca-Cola sells for 25 cents, and 1000ml Coca-Cola should cost at least 75 cents. However, Chinese soda, a 500ml+500ml drink, only costs 50 cents, which is 25 cents cheaper. Of course Americans will settle this account.

Lucy is just one of the ordinary people in the United States. She went to Wal-Mart this evening to prepare for shopping, and suddenly she saw that the supermarket was holding an event today to promote soda.

“These are soda brands from China??!”

Lucy was surprised that she had never seen Chinese soda on supermarket shelves before. After looking at the price, I saw a large-capacity Chinese soda drink combination, 500ml+500ml equals 1000ml, but the price is very cheap, only 50 cents.

“Wow, Chinese soda is so cheap!”

Lucy suddenly saw another sign, which said: "There is only the last day of promotion left. After today, the price of soda will return to the original price!"

Lucy was originally hesitant to buy Chinese soda, after all, it was so cheap. But when she saw that today was the last day of the promotion, and the original price would be restored after that, she hurriedly stepped forward and picked up two Chinese soda packs, thinking that while the price was cheap during the promotion, she would buy more. a little.

Not long after, Lucy walked out of the supermarket carrying several bottles of soda. Then she found her car, put the soda in the trunk, and prepared to drink it when she got home.

……

"Wow, Lucy, why did you buy so many sodas? Hey, no, these soda brands are so weird, why have I never seen them before?" Lucy just entered the room, and one of her roommates said in confusion. .

Lucy smiled: "These are Chinese sodas, you must have never tasted them!"

"Oh my God, I have never drunk Chinese soda! By the way, Lucy, where did you buy Chinese soda?" the roommate said in surprise.

"Oh, they are sold in Wal-Mart supermarkets. The supermarket is currently doing promotions and the price is very affordable. Look at this set, a total of 1000ml, only 50 cents!"

"Oh, it's really cheap! Lucy, open a bottle quickly and try what Chinese soda tastes like!"

"Ok!"

Chinese soda tastes no worse than Coca-Cola.

Tianfu Cola, for example, is relatively richer in taste, while Coca-Cola is more refreshing.

The first impression of Laoshan Cola is that it has a richer aroma, and the second impression is that it is sweeter. The aroma is more complex because it contains Chinese dates, cloves, galangal, angelica root, amomum villosum and other traditional Chinese medicines. Some people may not be able to accept it at first, but after drinking it a few times and getting used to it, they will naturally feel its beauty.

When Lucy and her roommate drank Chinese Coke, they thought the taste was a bit weird at first, but soon they got used to the taste and even thought it tasted pretty good.

……

Promotions in supermarkets are always the "last day". Countless ordinary people in the United States just like such extremely affordable soda.

Crazy buying, buying, buying!

At the same time, Wujiang is still working hard to open up convenience store and fast food restaurant channels.

Because Walmar supermarkets sell Chinese sodas, which is equivalent to indirectly endorsing and promoting Chinese sodas, Wujiang Group has won a great advantage when negotiating with other companies.