Rebirth 1984: Starting with the development of Hanka

At this time, Haier also needed a sum of foreign exchange to introduce advanced refrigerator technology. Wujiang Group invested US$3000 million in the company. For a time, it was exciting and cheered by the whole factory.

"Wujiang Group only holds 45% of the shares. The government and workers are still in charge of the factory. As long as we buy advanced refrigerator technology from abroad, we can lead other companies in the domestic market with quality and technical advantages!"

"If it can be exported abroad, then our Haier refrigerator factory can also earn foreign exchange!"

"..."

At this time, the Qingdao government was very satisfied and naturally agreed to Wujiang Group's acquisition of Laoshan Water and Steam Factory. At the same time, it also looked forward to the development and growth of Laoshan Soda and Water Factory.

In fact, Wujiang Group emphasized many times during the negotiations that Wujiang Group has close relationships with many large distributors, department stores, and supermarket companies overseas. After all, these companies are currently selling Wujiang Group's products and have made a lot of money. If Wujiang Group wants to promote Chinese soda brands abroad, it will be easy.

Soda can also be used to earn foreign exchange! ! !

This is naturally one of the reasons that impressed the local government.

Soon, Wujiang Group spent 1.1 million yuan to fully acquire Laoshan Soda Water Factory.

There are probably two famous products of Laoshan Soda Water Factory, one is Laoshan mineral water and the other is Laoshan Coke.

According to a report by the French Geological and Water Resources Research Center, the centers of the world's three major groundwater systems are the French Alps, the North Caucasus region of Russia, and the Laoshan region of Qingdao, China.

Laoshan mineral water is clear and sweet. It is highly praised by people at home and abroad. It is known as "qiongjiangyuye" and is the first choice for state banquets and entertaining foreign guests. Its excellent quality makes many world-famous mineral waters unmatched. There is a poem that proves it: "Preventing diseases and strengthening the body is the immortal, and the green pines and Taidai accompany the years. I know that the longevity medicine on the sea is not as good as the first spring in Laoshan."

Laoshan mineral water is so awesome and has the ability to be "China's No. 1 water". It would be a pity not to focus on high-end products.

When the time comes, Wujiang Group will build another "Nongfu Spring", which will be enough to take the first place in the aquaculture industry at least.

Laoshan Cola is based on authentic Laoshan mineral water, adding more than ten kinds of Chinese herbal ingredients such as black dates, angelica, amomum villosum, galangal, cloves, etc. and rich CO2 gas. It is refined with a unique formula and is China's first Carbonated drinks. It is different from Coca-Cola and Pepsi-Cola. The sweetness of Coca-Cola and Pepsi-Cola mainly comes from sucrose, while the sweetness of Laoshan Cola comes from medicinal materials such as red dates, angelica angelica, and amomum villosum. When I first smelled the fragrance of herbs, the moment I swallowed it, the freshness of the herbs overflowed into my throat. The aftertaste was refreshing, and I felt a fairy spirit on my forehead.

Coca-Cola and Pepsi-Cola are said to be "sperm-killing", but Laoshan Cola is different. It is actually a potion made from a Chinese herbal formula. It is said that boiling shredded ginger with Laoshan Cola is a folk remedy for treating colds.

The Laoshan brand is awesome.

Wujiang Group owns Tianfu Cola and Laoshan Cola. It not only wants to drive Coca-Cola and Pepsi Cola out of the Chinese market, but also takes the initiative to enter the global market and make Chinese Coke famous around the world!

……

At this time, Zhao Ye accepted a call from a big leader.

"Xiao Zhao, there is an old saying in China that goes, 'When the moon is profitable, it will overflow when it is full of water.' Wujiang Group has successively acquired five major soda factories in the country. You must know when enough is enough!"

Uh, been warned!

Zhao Ye heard this and said: "Okay, big boss, I understand, I will stop the acquisition."

"Well, that's good. The country is actually very supportive of you and Wujiang Group. Otherwise, you wouldn't be allowed to acquire five soda factories."

"Well, I understand. I am very grateful for the country's support. Wujiang Group will continue to develop good products and do its own modest contribution to the country!"

……

Soon, the conversation ended, and Zhao Ye immediately notified the three negotiating teams that went to Tianjin Shanhaiguan Soda Drink Factory, Shenyang Bawangsi Soda Drink Factory, and Wuhan Beverage Factory No. 2 to end the negotiations and return to the company.

Although it failed to complete the astonishing feat of acquiring the eight largest soda plants in the country, it did acquire five soda plants, which is also very good.

Since then, Wujiang Group has become the largest soda company in China, occupying more than 38% of the domestic soda market.

……

At this moment, Coca-Cola and Pepsi-Cola were panicking.

Wujiang Group acquired the Chinese soda factory so quickly that they were caught off guard.

The Coca-Cola China office has no decision-making power and reports the matter to the headquarters. The headquarters has serious bureaucracy and has not come up with a charter. Wujiang Group has acquired 5 soda plants.

At this moment, Coca-Cola President Donald Keough was furious.

"Wujiang Group has successively acquired five major soda factories in China. Why is such important news only reaching me now?!"

"Is it the same difficulty to deal with China's eight largest soda factories as it is to deal with Wujiang Group?"

"I'm afraid from the moment Wujiang Group acquired China's five largest soda factories, it was destined that it would be difficult for Coca-Cola to enter the Chinese market!!!"

After Donald Keogh finished speaking, he couldn't help but sigh.

Only those who have a deep understanding of Wujiang Group will know how terrifying it is.

Nintendo, the former gaming overlord, has now been beaten down by Wujiang Group. Third-party game developers on the "FC Game Console" platform have switched to the "Qiongqi Game Console" platform, and players have also abandoned the "FC Game Console" platform. go.

Moreover, Wujiang Group's R&D capabilities are as fast as cheating, and every product is very popular among consumers. Since the establishment of Wujiang Group, it has never failed.

It is not that easy for Coca-Cola to easily defeat Wujiang Group, especially in the Chinese market.

At this time in China, CCTV does not allow advertisements from foreign companies to be broadcast.

Coca-Cola also had a special opportunity to advertise last year.

But Wujiang Group can not only advertise on CCTV, but also hit the hourly time on "Xinwen Lianbo".

The phrase "China has no borders, telling you the time" has made the brand of the Wujiang Group resound throughout China.

With this kind of unfair treatment, how can Coca-Cola compete with Borderless Soda?

President Donald Keogh shook his head helplessly, feeling that Coca-Cola would soon be defeated in the Chinese market.

……

Domestic soda filling technology is relatively backward and production efficiency is low.

Most of the production and packaging are glass bottles, and there is a lack of production lines for cans and PET plastic bottles.

Therefore, Zhao Ye invited Krones Manufacturing Machinery Company to come to the company to discuss cooperation.

The headquarters of Germany's Krones Manufacturing Machinery Company was extremely surprised at this time. They never expected that Wujiang Group would acquire China's five largest soda factories.

President Adam Micah solemnly told the team going to China on the phone: "This time, Wujiang Group invites our company to go to China. You must treat Wujiang Group like God! As long as you can accept this big order from Wujiang Group, Krone Si Manufacturing Machinery Company can make a lot of money!"

A few days later, a document was placed on Zhao Ye's desk. This was the renovation plan for the five major soda fountains.

The plan comes from more than a dozen Chinese-American executives poached from Coca-Cola and PepsiCo.

Zhao Ye looked at it and thought there was nothing wrong with it, so he passed.

The general content is to spend money to purchase filling technology to improve the production efficiency of soda water plants. In addition, to establish a packaging company to produce glass bottles, cans and PET bottles to provide beverage bottles to major soda water plants.

Because of its large scale, the total budget is approximately $8500 million.

Zhao Ye picked up the pen and wrote the word "agree" on the last page of the document.

However, as the broadcast time of "Journey to the West" approaches, it is too late to install advanced filling machines in soda water plants and establish packaging companies.

But the popularity of "Journey to the West" still needs to be won, and we can think of some ways to package it in glass bottles.

With the popularity of "Journey to the West", these sodas are bound to be a big hit.

Therefore, from now on, we need to recruit people on a large scale for shift production and stocking.

……

"Boss Zhao, at 7 o'clock in the evening on July 1st, "Journey to the West" will be broadcast on CCTV 8."

"Okay, Director Yang, I understand. By the way, Director Yang, I plan to let Arctic Soda, Asia Soda, Laoshan Soda, Tianfu Cola and Shanghai Zhengguanghe Soda be linked to the operation and promotion of "Journey to the West". In other words, These soda brands have the cover of Journey to the West printed on them to promote the TV series!”

"It's a win-win situation, of course I have no problem with it!" Director Yang Jie's eyes lit up and he immediately agreed. This will do no harm to "Journey to the West" and will definitely increase the ratings of the TV series. Moreover, it was agreed at the beginning that one of the conditions for Wujiang Group's investment in "Journey to the West" is that "Journey to the West" must cooperate with the promotion of Wujiang Group's products.

After a while, Zhao Ye ended the conversation.

It only costs a few million yuan to operate in conjunction with "Journey to the West", which is a huge gain.

Moreover, Wujiang Group also owns the overseas copyright of "Journey to the West". As for domestic copyright, it belongs to CCTV.

The fact that China does not pay attention to overseas copyrights at all does not mean that Zhao Ye does not pay attention either. How could they know that when "Journey to the West" was broadcast overseas, especially in Southeast Asia, the streets were completely deserted. Not only were there no thieves on the streets, but there were also no policemen.

"Journey to the West", an ancient Chinese literary work, has been spread in Southeast Asia for hundreds of years. The book has a wide spread and is widely accepted by the public. It has a positive impact on the national cultural exchanges between China and Southeast Asia.

That's why the TV series "Journey to the West" caused such a huge sensation when it was broadcast.

In fact, various countries in Southeast Asia have also filmed their own versions of "Journey to the West". However, these versions of "Journey to the West" are just ridiculous. They are really unsightly and have a feeling of ruining the three views.

Zhao Ye suddenly had a plan on his mind.

"By the way, by the time the TV series "Journey to the West" is broadcast in Southeast Asia, it might just be the time for Chinese soda to open up the Southeast Asian market!!!"