Rebirth 1984: Starting with the development of Hanka
Chapter 143 8 major domestic soda factory brands!
Zhao Ye's inspection work increased a lot of workload.
It is true that "the boss opens his mouth and the employees run away".
Developing "electronic pets" and multi-card slot arcade machines, and expanding the LCD factory, each of which is very important.
In mid-May, the weather started to get hotter. Zhao Ye took two sips of Arctic Ocean soda and heard the phone ringing.
"Hello, who is this?" Zhao Ye looked at the caller ID on his mobile phone and didn't seem to recognize him.
"Hello, are you Zhao Ye, Boss Zhao? I am Yang Jie, the director of "Journey to the West"."
"Oh, it turns out to be director Yang Jie. Have you finished filming the TV series "Journey to the West"?" Zhao Ye was stunned when he heard this. After so long, he almost forgot that he had also invested in two domestic TV series, "Journey to the West" ” and “Dream of Red Mansions”.
Since the funds for "Journey to the West" were slightly more abundant, the director decided to shoot all the episodes at once, unlike in the previous life, which was shot in two times with a gap of seventeen years.
However, the filming speed of "Journey to the West" is very slow, with an average of a little more than one episode a month.
It started in 1982 and has been taken until now.
Well, careful craftsmanship can make it a classic!
In the previous life, other versions of "Journey to the West" could never surpass the 86 version of "Journey to the West".
This life should be the 87 version of "Journey to the West".
Director Yang Jie smiled and replied: "Yes, Boss Zhao, "Journey to the West" has just been filmed, so I will call you as soon as possible. This TV series is expected to be broadcast during the summer vacation of students, and probably also About two months. Boss Zhao, when you invested in "Journey to the West" before, you said that you would ask the leading actors of "Journey to the West" to be the spokespersons. I am thinking that I should call and ask now so that they can cooperate with your company's promotion. .”
Hearing this, Zhao Ye's eyes moved. As soon as "Journey to the West" was broadcast, the streets were packed with people including Tang Sanzang, Sun Wukong, Zhu Bajie, Sha Seng and others.
However, Wujiang Group does not seem to have any endorsement products that are suitable for them.
Zhao Ye frowned. "Journey to the West" is broadcast. This is a once-in-a-lifetime opportunity. If we can use this opportunity to promote the product, it will definitely become popular all over the country! ! !
At this time, Zhao Ye's eyes noticed the "Arctic Ocean Soda" on the table.
This product is produced in the capital, Peiping, and is famous for its "orange aroma and breath-taking flavor" from the Arctic Ocean!
Old northerners who have experienced the shining period of the Arctic Ocean recall: "Two yellows" are the most common scenery in Peiping: one yellow is the yellow "noodles" (miniature bread taxis) clustered on the streets and lanes, and one yellow is popular Arctic Ocean soda in alleys, canteens, small restaurants, and three-wheel mobile stalls.
Zhao Ye suddenly remembered that by the 90s, China's eight major soda factories would soon be wiped out by Coca-Cola and PepsiCo through conspiracy and conspiracy.
As long as it cooperates with Coca-Cola and Pepsi-Cola, it will definitely be hidden and then disappear in the country.
The soda industry has great potential! ! !
In his previous life, the boss of Nongfu Spring even became the richest man in China.
In order to maintain world peace and implement the evil of love and truth... he must take down the eight major soda factories in the country and defeat Coca-Cola and Pepsi! Want to enter the Chinese soda market? In this life, it’s not that easy! ! !
Zhao Ye couldn't help but feel excited. The soda industry was probably the most suitable product to cooperate with "Journey to the West" at the moment. He would first occupy the domestic soda market, and then enter the international market to seize the market share of Coca-Cola and PepsiCo.
Burn the flames of war into the enemy's home!
Kou can go, so can I!
"Director Yang Jie, I will contact you after I have thought about the cooperation. What do you think?"
"Ok, no problem."
"Well, that's it. I still have things to do here. Goodbye, Director Yang!"
Zhao Ye took the initiative to end the conversation. Then he called his secretary Liu Yinyin and ordered: "Immediately release the news that Wujiang Group is planning to invest 10 billion yuan to build a LCD factory! Oh, by the way, ask the group to send people to investigate the domestic soda. Company, I want detailed information!"
Liu Yinyin was shocked when she heard this, and then responded quickly.
In the afternoon of that day, domestic media learned that Wujiang Group plans to spend 10 billion yuan to build the largest LCD panel factory in China!
This news immediately caused a sensation across the country and triggered heated discussions among the people.
Subsequently, investment promotion departments in major cities took action one after another.
Peking, Shanghai, Guangzhou, Shenzhen, Wuhan, Chongqing and other cities contacted Wujiang Group.
"Boss, there are currently eight major domestic soda brands in the country. These eight domestic soda brands account for half of the country's market share. The 'eight soda manufacturers' are Tianjin Shanhaiguan Soda Factory, Shenyang Bawangsi Soda Factory, Wuhan Beverage No. 2 Factory, and Beiping Beibingyang. Food factory, Guangzhou Asia Soda Drink Factory, Laoshan Soda Drink Company, Chongqing Tianfu Cola Group Company and Shanghai Zhengguanghe Soda Drink Factory!”
Zhao Ye is very ambitious at this moment. If he can win all the eight major sodas in the country, how spectacular and domineering it would be!
In Zhao Ye's office, Lu Maoshi was also sitting nearby.
Zhao Ye said to Lu Maoshi at this time: "Mr. Lu, I hope to acquire these eight soda water factories. You will immediately set up a large acquisition team to go to the eight soda water factories and discuss the acquisition at the same time!"
After a slight pause, Zhao Ye said, "If they don't accept the full acquisition, then we can also cooperate with them to establish a joint venture, but we must hold the controlling share!"
Although domestic soda factories are profitable, they are not on the same level as Wujiang Group.
For example, Arctic Soda, which is popular around the world, has sales of just over 100 million yuan and a profit of only over 10 million yuan.
Wujiang Group’s revenue and profits directly beat Arctic Soda Factory.
In the previous life, in the 90s, the country encouraged the introduction of foreign investment, and the eight major soda factories cooperated with them. After the cooperation, it was left in the ice, which is sad.
Zhao Ye can't stand the behavior of foreigners. It's so shameful. The brand is hiding in the snow and monopolizing the sales channels of domestic soda brands. Zhao Ye has never seen such a shameless... company.
Furthermore, the soda industry is really promising. This summer, "Journey to the West" will be aired, which is really a once-in-a-lifetime opportunity to promote the soda brand!
When Lu Maoshi heard this, his face was full of astonishment.
The boss's appetite is really big. He wants to buy the eight largest soda factories in the country.
"Boss, I'll do my best!" Lu Maoshi replied. He didn't dare to guarantee the purchase of these eight soda factories.
"I believe you!" Zhao Ye patted Lu Maoshi on the shoulder and smiled.
Not long after, Lu Maoshi walked out of the office door with a wry smile on his face.
The eight major domestic soda brands are now making profits, and it is really difficult to acquire them.
It is not impossible to acquire just two or three of the soda factories.
The next day, Lu Maoshi went to the Shanghai government and expressed that Wujiang Group wanted to acquire Shanghai Zhengguanghe Soda Drink Factory.
The Shanghai government responds to Wujiang Group's every request. The mere Shanghai Zhengguang and Soda Water Factory doesn't matter, just sell it to Wujiang Group, as long as the price is not too low, lest others say it is reselling national assets.
"Thank you to the leaders, please rest assured that after Wujiang Group acquires Shanghai Zhengguanghe Soda Drink Factory, it will definitely develop it and create greater glory!"
"Mr. Lu, you're welcome. Our city leaders have always recognized the strength of Wujiang Group. We believe that Shanghai Zhengguanghe Soda Drink Factory will become even better than it is now under the management of Wujiang Group!"
After the leadership's acquisition intention is reached, the details are left to the negotiation team.
Lu Maoshi quickly flew to Peking and met with the leaders of Peking City.
As soon as we met, Lu Maoshi said straight to the point: "Boss, hello, I will go to the Three Treasures Hall for anything. The boss gave me a task, which is to acquire the Beibingyang Soda Drink Factory..."
Lu Maoshi said while paying attention to the changes in the leaders' expressions.
When he heard that Wujiang Group wanted to acquire the "Arctic Soda Drink Factory", his face changed slightly.
Beipingyang Soda Drink Factory is the pride of Peiping. It is popular all over the country and has a revenue of hundreds of millions. Why should such a domestic enterprise be sold?
Seeing this, Lu Maoshi suddenly changed the topic and said: "Leader, you should have heard recently that Wujiang Group plans to invest 10 billion yuan to build a LCD factory. In fact, this is only the first phase of investment. Our boss plans To build Wujiang LCD Factory into the world's largest LCD screen provider, the total investment should be no less than 100 billion yuan! Once the LCD factory is completed, it can solve the employment problem of tens of thousands of people and create a large amount of profits, taxes and foreign exchange!"
"Ahem, cough, cough... Mr. Lu, Wujiang Group actually has such a big investment plan?!" An official looked shocked.
Lu Maoshi nodded: "Of course. And the investment amount is only a lot more! You know, LCD screens have a very wide range of applications, including televisions, computers, game consoles, mobile phones, BB machines, etc., as long as they are used for display All screen products will use LCD!”
All the leaders looked at each other, and Lu Maoshi suddenly changed the subject and said that the Wujiang LCD factory was just for the purpose of acquiring the Arctic Soda Water Factory?
If Wujiang Group's LCD project can be settled in Peiping, what's the point of the government selling the Beibingyang Soda Water Factory?
In addition, Zhao Ye has moved the group headquarters to Shanghai. If Beiping doesn't quickly show its favor, will Wujiang Group continue to invest in Beiping?
The leaders made eye contact, nodded secretly, and reached a consensus.
"Mr. Lu, as long as Wujiang Group's LCD project is settled in Beiping, then the government can sell Beibingyang Soda Water Factory to Wujiang Group!"
"Thank you, leader, it's settled!" Lu Maoshi was overjoyed.
Last time in the office, Zhao Ye chatted with him for a long time, including using the LCD project as a bargaining chip to discuss the acquisition of a soda water factory with Peiping.
Moreover, Wujiang Group originally planned to locate its LCD factory in Beiping, and the boss also designated an electronics factory to be acquired and transformed into an LCD factory.
This factory is called Beiping Electronic Tube Factory, code-named Factory 774. Its main product is electronic tubes. It has 140 middle-level cadres, 1181 engineering and technical personnel, and 1362 technicians.
The most important value of this factory is of course these talents. As for factories and equipment, Wujiang Group does not value them.
At present, the Peking Electronic Tube Factory is in operating difficulties and on the verge of bankruptcy. It is undoubtedly a good opportunity for Wujiang Group to acquire it.
By the way, it is worth mentioning that in the previous life, the predecessor of the famous BOE Company was the Peking Electronic Tube Factory...
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