Rebirth 1984: Starting with the development of Hanka

"Director Duan, our factory has sold 25 units of Xiaobawang learning machines and 75 pirated game cassettes. We have made a lot of money! The factory's efficiency will turn around the profit and loss. By the end of the year, every household can Have a great year!”

The retail price of Xiaobawang Learning Machine is 599 yuan, but the production cost is only 450 yuan, with a profit margin of 149 yuan. However, dealers and retailers have to make a large part of it, leaving Zhongshan Rihua Electronics Factory with only 70 yuan in profit. yuan.

However, as we all know, the way the home game console industry makes money is not by selling game consoles, but by selling game cartridges.

Pirated game cartridges are even more profitable, with retail prices as high as over 60 yuan.

The production cost of a pirated game cartridge is about 50 yuan. Among them, the circuit board and memory chip EPROM are the most expensive, but Wujiang Group happens to be able to provide them, and they are cheaper than foreign products.

By the mid-to-late 90s, with the improvement of technology, the production cost of a game cartridge dropped sharply. You can buy a game cartridge for more than ten yuan, and you can buy an "all-in-one game cartridge" for dozens of yuan.

However, currently, game cartridges are still quite expensive.

This is because electronic components are provided by Wujiang Group. If you buy foreign chips, the price will only be higher.

The Little Overlord learning machine was a hit, and Rihua Electronics Factory made a lot of money, but Duan Yongping still wanted to continue to expand the market share of the Little Overlord learning machine.

"It's gratifying that the Xiaobawang learning machine is selling well, but don't slack off, because there are many brands of learning machines on the market. For example, a learning machine launched by a company in Shenzhen was only a few days later than ours, and it is currently selling It is also very popular. We must continue our efforts and create greater glory!" Duan Yongping looked around at everyone and said loudly.

Hearing this, everyone nodded excitedly in agreement.

"Director Duan, how can we increase sales?" someone asked loudly.

Duan Yongping replied in a very positive tone: "Of course it's advertising! Before, we only advertised in newspapers. Now that our factory has made money, we can advertise on TV stations. This way, the effect will be even better!"

Duan Yongping's words once again received unanimous approval from everyone.

Immediately, everyone discussed how to shoot the TV commercial.

Fortunately, everyone has not yet thought of asking Cheng Long to be an advertising spokesperson...

Otherwise, the Xiaobawang learning machine will be gone~

(Little Overlord’s classic advertising slogan: Back then, I used my fists to conquer the world. Now in this computer age, my son wants to use Little Overlord to conquer the world.)

……

……

The development of domestic learning machines is in full swing.

Overseas, the world is dominated by “Qiongqi game consoles”!

"Qiongqi Game Console" is closing in, with total sales now approaching 3000 million units.

It is expected that by the end of this year, the total sales volume of “Qiongqi Game Console” will exceed 5000 million units.

Today, the Wujiang Group has established offices or branches in almost every country around the world. While vigorously promoting game consoles, it also promotes BB machines, typewriters, PCs, Wujiang batteries, chips, comics, cartoons, toys and other products.

The group's turnover has grown by leaps and bounds.

In addition, the development speed of Wujiang flagship stores is like a rocket. It has 672 flagship stores worldwide and plans to increase to 1,000 flagship stores this year.

The area with the fastest development of Wujiang flagship stores is undoubtedly the Tokyo area, Japan. Wanjiang Real Estate, a subsidiary of Wujiang Group, is responsible for purchasing storefronts or building its own stores.

Wujiang Group has a large amount of foreign exchange abroad, and part of this foreign exchange is given to Wanjiang Real Estate to purchase real estate in Tokyo.

After the signing of the "Plaza Accord", Japan's real estate bubble became bigger and bigger, especially in Tokyo, which claimed that Tokyo land alone could buy the entire United States.

With the support of Wujiang Group, Wanjiang Real Estate Company has become a well-known large-scale real estate company in the city of Tokyo, and has even ranked among the top ten real estate companies in Tokyo (Tokyo area only).

The real estate value appreciation in Tokyo, Japan is the fastest. Zhao Ye does not really want to develop real estate business in Japan, so of course he must focus on the most profitable places.

At this time, Wujiang Group has 186 flagship stores in Japan, widely distributed in first- and second-tier cities in Japan.

Having a flagship store is equivalent to having a distribution channel with certain strength.

When dealing with other channel dealers, you will not be bullied by the other party's aggressive asking price.

It was under such circumstances that the new product of Wujiang Group, the handheld game console Gameboy, was launched.

April 1987, 4, April Fool's Day.

There are a lot of Gameboy advertisements all over Japan. Wujiang flagship stores and dealers that have previously cooperated with Wujiang Group have hung promotional banners at the entrance of their stores.

"Following the "Qiongqi Game Console", Wujiang Group has launched a new game console again - Gameboy, a portable handheld game console that allows you to play Wujiang games anytime, anywhere! ! ! "

The saying "Produced by Wujiang is the best product" has long been ingrained in the hearts of players and merchants.

The Gameboy handheld game console obviously has the potential to explode, as anyone who is not blind can see it.

Therefore, when major merchants promote it, they all go all out.

In order to attract traffic, major media also took the initiative to report on Gameboy.

"Tokyo Daily" said: "After Wujiang Group released the handheld game console Gameboy, well-known people in the industry said that Wujiang Group will definitely surpass Nintendo and become the master of the new gaming era!!!"

"Akihabara Newspaper" said: "Gameboy turned out to be a surprise to the world!"

TV Tokyo reported: "Gameboy is perfect. Every child's dream must be to own a Gameboy."

……

Gameboy has become popular faster than "Qiongqi Game Console", not only because of Wujiang Group's reputation, but also because Gameboy itself is very good, and paired with "Tetris" and "Pokemon", these two games are very suitable for handheld games It is a god-level game for mobile phones. It is really difficult for Gameboy not to become popular.

Not much to say about "Tetris", combined with Gameboy, it is a perfect match.

And what about "Pokemon"? In the past life, Nintendo actually first launched the Gameboy version of "Pokemon". Nintendo was not optimistic about this game at first, but unexpectedly, "Pokemon" suddenly became popular and out of control, and finally became Nintendo's most popular game. A super IP that makes money.

……

A Japanese elementary school.

"Watanabe Jiro, after school, let's go to the Wujiang flagship store. I heard that Wujiang Group has launched a new game console. It is a portable game console called Gameboy. It can be put into your trouser pocket and taken out to play anytime and anywhere! "

"Nishimura Koji, you can't lie to me, today is April Fool's Day! How can there be a game console that can be put in a trouser pocket!"

"Who am I lying to you? I just met Chou Miyazaki on campus. He happened to buy a Gameboy. He made me jealous to death!"

"Okay, let's go take a look after school. If the game console is fun, I will secretly use my father's money to buy a game console. I happen to know where my father's private money is!" Watanabe Jiro He said proudly.

When Nishimura Koji heard this, he showed a look of envy. Look at other people's fathers. Everyone knows how to hide private money, but his own father doesn't know how to hide private money. His father is really useless...

At around 5 p.m., there were hundreds of people queuing in front of the Wujiang flagship store, and the winding queue blocked the road.

Passers-by couldn't help but be surprised when they saw it.

"What are they selling here? There are so many people queuing up?"

"I heard that Wujiang Group released a handheld game console, and this product is very popular!"

"Really? I'll go take a look too!"

"Let's go together, Borderless Game is quite fun!"

……

A certain Wujiang flagship store in Tokyo.

"Auntie, I want to buy a Gameboy." Eleven-year-old Kono Dairo walked to the counter and shouted excitedly to the salesperson.

"Okay, kids, what color do you want? We have two colors here, black and white."

"White."

"Okay, the price of this Gameboy is 15000 yen, and it comes with a pair of AA batteries and a "Tetris" game card."

"I want "Pokemon" too!"

"The price of the Gameboy version of "Pokemon" is 8000 yen, but it is well worth the money. Using the Gameboy to play "Pokemon" allows you to play the game online with other players, allowing your own Pokemon to evolve into new ones. Form. For example, when two Gameboys are close to each other, they can play together through infrared connection."

Can I play online? Can it evolve into new forms?

After hearing this, Kono Dalang became even more excited!

Isn’t it just 8000 yen? Must buy!

"Auntie, give you money, I want to buy "Pokemon"!"

"Okay, kids, do you want other games? For example, the fighting games "Street Fighter" and "The King of Fighters". Although the graphics are not as good as those on "Qiongqi Game Console", they look okay. The most important thing is , you can take it with you at any time and play whenever you want! "

Kono Dairo looked at his wallet, hesitated, and asked, "How much does "Street Fighter" cost?"

"It's not expensive, only 7500 yen." The salesperson replied with a slight smile.

Kono Dairo took out all the remaining money in his wallet. There was a total of 8000 yen left, and he could afford the "Street Fighter" game card.

"Auntie, I want "Street Fighter" and I'll give you the money." Kono Dairo counted the money and handed over 7500 yen.

"Okay," the saleswoman handed the game card to Kono Dairo's hand very neatly, then took the money, glanced at Kono Dairo's wallet, and then asked enthusiastically: "Kid, what do you need? Don’t you need to buy a game console case? With the protection of the case, the Gameboy handheld game console will not be easily damaged! I have dozens of types of cases to choose from. They are not expensive, only 500 yen. Take your pick."

Hearing this, Dairo Kono was stunned for a moment, looked at the dazzling array of game console cases on the counter, and then looked at the only 500 yen left in his wallet...

"Auntie, I want this Pikachu shell!" Kono Dairo gritted his teeth, took out the remaining 500 yen from his wallet and placed it on the counter.

"Okay, kid, Auntie will get it for you right now!!!"