Rebirth 1984: Starting with the development of Hanka

As the "Qiongqi Game Console" became popular in the United States, Wujiang factories began to work frantically overtime for production.

When Christmas comes, I’m afraid the sales of “Qiongqi Game Console” will surge!

Christmas is also celebrated in Europe, so Zhao Ye is already preparing to enter the European game console market.

"Qiongqi Game Console" has become popular in Japan and the United States. Wujiang Group has proven itself with its strength. Every retail giant in Europe is very willing to cooperate with Wujiang Group.

European retail giants such as Schwarz Group, Carrefour, Aldi, Adelaide, Imbri, and Leclerc have signed cooperation agreements with Wujiang Group.

On December 12, “Qiongqi Game Console” was officially launched in the European market.

Before 9 o'clock in the morning, there were long queues at the entrance of major shopping malls or supermarkets.

"Qiongqi Game Console" is very popular in Japan and the United States, and related reports have already spread throughout Europe. Moreover, recently, Wujiang Group has reached cooperation with major retail giants, and they have also taken the initiative to promote the "Qiongqi Game Console".

"Pokemon", "Dragon Quest", "The Legend of Zelda", "Final Fantasy", and "Calabash Brothers" cartoons have been broadcast on European TV stations to warm up the games in advance.

At this time, many media reporters took pictures of consumers lining up in long lines to buy "Qiongqi game consoles" with their cameras.

"So many people are rushing to buy "Qiongqi Game Console". When FC landed in Europe, there was no such grand occasion! "A reporter said in surprise.

"Haha, Wujiang Group obviously knows how to promote it better! Their cartoons are given to TV stations for free, and countless children in Europe are fascinated by them! Moreover, the games developed by Wujiang Group are more fun than those developed by Nintendo! Nintendo can take advantage of it The game is "Super Mario". But what about the Borderless Group? There are games in the Hot Blood series, as well as "Pokemon", "Calabash Brothers", "Tetris", "Dragon Quest", "Zelda" "Legend", "Final Fantasy", "Contra", "Red Fortress", "Saloman", and other classic games!"

"Recently, we have launched fighting series games that are popular in Japan and the United States: "Street Fighter", "King of Fighters", "Tekken", "Samurai Shodown", "Gosueji Clan", and "Mortal Kombat"!"

"In addition, the game graphics of "Qiongqi Game Console" are bright and colorful, far superior to those of FC Famicom. "

“Nintendo’s FC is no match for Qiongqi Game Console! "

"You know, even an adult like me still likes the games of the Borderless Group very much!!!"

Another reporter said with great emotion.

"Look, there are more and more people queuing up. Oh my god, the whole street is blocked!" a reporter couldn't help shouting.

"This is horrible!"

"The police department needs to send more police officers to maintain order!"

Not far away, Melville looked at the people queuing up to buy the "Qiongqi Game Console" with an envious expression. Thinking that his Melville store was empty, he felt irritated.

""FC game console" go away, I want to sell "Qiongqi game console"! "

……

On the first day when "Qiongqi Game Console" entered Europe, sales exceeded 30 units on the first day, causing a sensation in the entire European game market.

As Christmas approaches, more and more businesses are actively contacting local branches of Wujiang Group to seek cooperation.

Wujiang Group took this opportunity to establish a strong sales channel.

Advertising is the only way to increase sales.

On Christmas Eve, Zhao Ye approved Wujiang Group to spend US$5000 million on advertising in Europe and the United States.

This kind of generosity was relatively rare in the 80s.

At least Nintendo hasn't done that.

In fact, for Wujiang Group, behind the sales of "Qiongqi Game Console" is the opportunity for the development of China's semiconductor industry chain!

"Qiongqi Game Console" has now been completely domestically produced.

CPU Kirin 1, memory chip EPROM, game motherboard, MMC chip, etc. are all developed by ourselves.

The cost is extremely low.

In order to meet the chip needs of the group company, Wujiang Microelectronics naturally needs to build multiple wafer production lines, thereby promoting the development of the semiconductor industry chain, including production equipment and raw materials.

Wujiang Group's "Qiongqi Game Console" and Nintendo's "FC Game Console" are both priced at US$199. However, Wujiang Group still has a profit margin of US$100. Even if it gives half of the profit to dealers, there is still US$50.

However, Nintendo’s “FC game console” basically makes no money and mainly relies on game cartridges to make money.

As for game cartridges, Nintendo’s manufacturing costs are also higher than those of Wujiang Group.

The cost of making a game cartridge for Wujiang Group is only three or four US dollars, but it costs Nintendo about ten US dollars.

Nintendo purchases all its electronic components from outside, but Wujiang Group produces them in-house. Coupled with China's demographic dividend, wages are low. Nintendo's profit from selling games is much lower than that of Wujiang Group.

It can be seen that the development of the entire industry chain has huge benefits.

Of course, the upfront investment is a bit large.

……

Soon, Christmas was coming, and Wujiang Group’s $5000 million advertising campaign immediately took effect.

"Qiongqi Game Console" and some game covers can be seen everywhere.

In addition, game derivatives, including Pikachu, Calabash Brothers, "Street Fighter" character dolls and other toys, have already landed on the shelves of major department stores or supermarkets.

This Christmas, there is a borderless gaming frenzy across Europe and the United States!

America, The Smith Family.

"Mom, Mom, can you buy me a Pikachu for Christmas?!" Six or seven-year-old Smith asked his mother.

"Okay, baby, when the time comes, mommy will buy you a big and cute Pikachu!"

"Yeah, mom is so nice! It would be better if mom could buy me another "Qiongqi Game Console"? ! "Little Smith took his mother's arm and said coquettishly, his big blue eyes full of expectation.

Mother:"……"

"Mom, George's mother next door bought George a "Qiongqi Game Console"! "

"Okay, baby, mommy will also buy you a "Qiongqi Game Console". From now on, when Uncle George comes, you can go to your room and play games, you know? "

"Okay, Mom. But Uncle George is so nice. Every time he comes to my house, he gives me money and lets me buy candies outside..."

……

Nintendo belatedly realized that it never expected that Wujiang Group would spend US$5000 million on advertising during this Christmas promotion.

This directly leads to the exposure rate of “FC game console” being much lower than that of “Qiongqi game console”.

Yamauchi Hiroshi hurriedly asked people to increase advertising investment.

However, many advertising resources have already been taken over by Wujiang Group, and it is already too late for Nintendo to act at this time.

The Christmas shopping season is a shopping spree for Europeans and Americans.

On this day, countless parents take their children to shopping malls.

The most popular place at this time is the place selling "Qiongqi Game Consoles", with dozens of people queuing up inside and outside.

In addition, the toys derived from Borderless Games are particularly popular.

The "Pokemon" cartoon is also popular in Europe and the United States, and children have no ability to resist the Pokémon.

There are also very many people lining up outside countless toy stores in Europe and the United States.

"This Christmas, China Wujiang Group has become the biggest winner!" The surrounding businesses looked at the grand event with envy.

……

At this moment, the leaders of the Shanghai government have also been paying attention to the Christmas shopping season in Europe and the United States. Looking at the photos sent back one after another, they are all full of long queues, and everyone can't help but be extremely excited.

"This is too exaggerated. So many Europeans and Americans are rushing to buy Wujiang Group's products, and the queues have stretched outside the mall. It's simply terrifying!"

"This time, the sales volume of Wujiang products will be extremely amazing!"

“Tsk, tsk, Wujiang Group’s foreign exchange earning ability is more than the country’s foreign exchange reserves!”

"Shanghai is really lucky to have Wujiang Group..."

Some reporters from the domestic media also sent back photos of Wujiang Group's products being popular in Europe and the United States. With the publicity reports in major newspapers and media, the country was suddenly excited about it!