Ziroom's press conference was quite successful.

Zhang Mengnan successfully finished the PPT prepared for her by Jiang Yang on the stage.

As one of the shareholders, Guo Hanfeng also went up and gave a short speech.

He has some status in the business district of Hangzhou. Having him speak on stage is like giving Ziroom a platform.

A start-up company can always give people more confidence if it has the support of a big shot in the business circle.

At the end of the press conference, Zhang Mengnan went up again and announced the discounts for the first batch of tenants in Ziroom Apartment.

All new tenants who move into Ziroom Apartment in the next three months will be given a 30% discount for one-time payment after the contract is signed.

It doesn’t matter how long you sign for.

Anyway, the total price is 30% off.

This is also one of Jiang Yangding’s marketing strategies.

Of course it sounds very grand.

For example, for one year, it means a 30% discount on the rent for one year.

But in fact, there are very few tenants who pay directly for one year.

First, there is a lot of money, and many people are not willing to give out so much money at once.

The second is that I am worried that I will not be satisfied with my stay, and it will be difficult even to think about it.

Third, if there is a change in work or something, then the house must be changed.

In short, for various reasons, many people do not directly sign a one-year contract when renting a house.

Generally speaking, contracts are signed every three months or six months, so Jiangyang’s discount strategy is, to put it bluntly, only a discount of a few months.

Later, advertisements about Ziroom Apartment will be placed on buses and bus stops in Mingjiang District. The content of the advertisements uses this discount as the central promotion point.

Of course, Zhang Mengnan will also be printed on the advertisement, plus the material photos taken by the people from the student union, as well as the advertising short film posted to Hangzhou TV Station.

The press conference, which lasted for more than an hour, came to a successful conclusion.

Zhang Mengnan bowed to express his thanks, announcing the final end.

"call……"

Zhang Mengnan breathed a long sigh of relief and walked off the stage.

Next, there will be a media interview session, plus the content of the press conference, which will be reported after sorting it out.

The media are paid, but they still have professional ethics.

Except for a few companies that immediately retreated after seeing the live broadcast of the conference, most media reporters went to Zhang Mengnan to ask questions and interviews.

Guo Hanfeng smiled and said to Jiang Yang: "The press conference went well. How do you plan to promote it next?"

Ziroom's press conference was broadcast live, but will many people watch it?

This question is obvious.

So, the next step is marketing.

Jiang Yang replied: "Spend money to buy a hot search and increase your reputation."

Hot searches on Weibo can be accessed by paying money.

As for the effect, it all depends on luck.

However, with Zhang Mengnan's appearance, Jiang Yang felt that he was not much different.

"Are you ready to raise funds?" Guo Hanfeng asked.

Jiang Yang shook his head: "Don't worry, I have to trouble Mr. Guo later to see if he can find more houses to cooperate with us. We will wait until Ziroom has houses in all districts of Hangzhou. The first financing. For now, it’s better to support it with your own money.”

The better your business does, the more funds you can get with smaller equity stakes when raising funds.

Of course he wants to raise funds early. With sufficient funds, he can expand quickly.

But from a profit perspective, the current timing is still lacking and we have to wait.

"Then why buy Hot Search now?"

Guo Hanfeng was confused.

The hot search on the Internet is for the whole country.

Ziru is still just starting out in Hangzhou, so there seems to be no need for it.

Jiang Yang smiled slightly: "Essentially, I bought this hot search for Zhang Mengnan, not for Ziru."

"Huh?" Guo Hanfeng was surprised.

Jiang Yang explained: "I want to make Zhang Mengnan famous. Instead of trying to make Ziru popular, it is better to make her popular. Once she is popular, Ziru will become popular easily. Don't you think she has the potential to be popular. "

Guo Hanfeng nodded: "Beautiful boss, it is indeed easy to get angry."

She is so beautiful, she is not inferior to the female stars in the entertainment industry.

It is definitely very difficult to promote a product or a company.

It is indeed a good idea to push someone instead.

As he spoke, he looked at Zhou Lingyu next to Jiang Yang: "Your girlfriend, if she shows up, she should also have hope."

Today was his first meeting with Zhou Lingyu, and Jiang Yang introduced him.

He finally understood why Jiang Yang and Zhang Mengnan were not a couple.

"She is not suitable." Jiang Yang replied immediately.

"I understand." Guo Hanfeng couldn't help but smile.

Men don't want their women to be exposed, so they are possessive and selfish.

Jiang Yang added: "In addition, I plan to ask Zhang Mengnan to hold a press conference at the end of October or early November. At that time, I will buy her a hot search. At that time, the two hot searches will be linked to praise her. , the probability of her becoming popular is very high."

"Are there still more press conferences?" Guo Hanfeng couldn't help but asked, "Is it too frequent?"

Jiang Yang said: "It's not free, it's tea-colored and pleasant."

This was what he had planned for a long time. Zhang Mengnan would hold all press conferences for Ziru and Cha Yanyue, and Zhang Mengnan would be the main recommendation.

Cha Yan Yuese is already quite famous. When Zhang Mengnan holds a press conference and becomes a hot search topic, she will definitely become popular on the Internet.

Then, her heat can be fed back freely.

By then, Ziroom should have cooperated with new houses in several other districts.

By the end of the year, we can almost start talking about financing.

"The tea is pleasing to the eye?" Guo Hanfeng frowned slightly.

This name seems a bit familiar, as if I have seen it somewhere.

Jiang Yang said: "It is a milk tea brand that Zhang Mengnan and I started together. Currently there are more than 20 stores. Counting those that are under renovation and about to open, there are almost 40."

Guo Hanfeng suddenly remembered: "Oh... I remembered that my daughter seems to have bought this brand of milk tea. It turns out that this milk tea shop also belongs to you!"

These two young men are really fierce.

Starting a business is not just about having money and resources.

Many children from wealthy families fail to start their own businesses.

Therefore, there is a saying that the rich second generation are not afraid of eating, drinking and having fun, but they are afraid of the rich second generation thinking about starting a business.

Starting a business is really expensive.

Jiang Yang and Zhang Mengnan worked on two projects at the same time, and the key point was that they both did it impressively. It is hard to say that they are not geniuses.

Jiang Yang smiled and replied: "I have always wanted to tell Director Guo before, but I didn't know how to say it."

Guo Hanfeng smiled and asked: "Awesome, does this milk tea shop need funds? I can be an angel investor!"

Jiang Yang said politely: "I'm sorry, the milk tea shop has no financial problems at the moment. However, it will raise funds in the future. If Director Guo is interested, he can invest at that time."

He doesn't mind Guo Hanfeng joining the game. So far, he thinks Guo Hanfeng is a good person.

Anyway, it’s not about asking for anyone’s money. If Guo Hanfeng is willing, that’s fine.

Guo Hanfeng laughed: "I'll just say it casually and we'll talk about it when the time comes."

When you are an angel investor, you don’t have to spend too much money.

But when it comes to financing later, it will be different and more funds will be needed.

The funds he can personally use are still relatively limited.

Therefore, when it comes to financing, funds may not be enough.

Furthermore, he is not a professional investor himself.

The reason why he invests freely is more because he is a person in this industry and has certain understanding and resources.

I really don’t understand the milk tea industry.

Besides, money is something that can never be earned.

Once he can do it freely, coupled with his own Yaochen construction, it will be enough to make money.

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