Who is reborn and still has sex? It’s better to make money!

After some selection, Jiang Yang found a few photos of Zhang Mengnan that were in the best condition and suitable for use in promotional posters.

Then, I sent it to Liu Jun and asked Liu Jun to help me slightly edit the picture.

All photos need to be retouched, even if they are the most beautiful girls.

If you shoot straight with the original camera, there will eventually be flaws.

For external publicity, we naturally strive for perfection.

Celebrities in the entertainment industry, regardless of gender, are all glamorous in front of the public. Each leaked photo is prettier than the last, and all of them have been edited.

Once some unmodified live broadcast footage is shown, everyone's true colors will be revealed.

At first glance, it looks a lot different from the perfect photos you usually have.

Therefore, Jiang Yang must also edit Zhang Mengnan's photos.

He spent a little money to find a design student from the opposite school of communication, and then asked him to make different promotional posters based on his ideas and requirements, combined with Zhang Mengnan's photos.

"Is this the advertisement you designed for me?"

Zhang Mengnan looked at Jiang Yang's design and felt it was ordinary.

First picture, yellow background.

The left half is text, and above it are two lines of large characters, which says that she saw the stars for the first time, and the stars were in her eyes.

Here's to living comfortably, every first time together.

Ziru Apartment, the first time you rent an apartment, you pay a monthly deposit of 0 and move in for free.

The first time, it was easy.

Then, on the right, is a beautiful photo of her, eyes sparkling as if there were real stars.

Second poster.

Blue background, the same layout as the one just now.

The left half is text and the right half is photos.

For the first interview, I didn’t know whether to “contact again” or “no contact”.

After all, not everyone is as sincere as us.

Ziru Apartment, the first time you rent an apartment, you pay a monthly deposit of 0 and move in for free.

The first time, it was easy.

The accompanying picture shows Zhang Mengnan holding a job resume in his hand, looking like a newcomer who has just entered the society, innocent and innocent.

The third picture.

The first salary was paid and I bought gifts for my parents.

You can be brave, we will support you...

The first time I fell in love with Hangzhou was when I decided to leave.

It's better to just stay...

Zhang Mengnan looked at a few more posters and found that they all had the same tone.

They all say something in words, plus a corresponding picture.

To be honest, that's all she felt.

Moreover, why doesn’t it seem to be consistent with the positioning style Jiang Yang mentioned at the beginning?

"Yes, we will launch it next." Jiang Yang replied.

Zhang Mengnan couldn't help but said: "Didn't you say that we were going to take the petty bourgeoisie white-collar route? This promotion seems to be different. We pay 0 deposit meters per month and move for free. Doesn't it make us look cheap?"

In addition, she remembered that Jiang Yang was talking about quarterly payment, semi-annual payment and annual payment. Why add monthly payment now?

In the rental market, where is the monthly payment?

Jiang Yang explained: "Our positioning is like this, but you can't promote it like this when you promote it. Otherwise, we will alienate most tenants, which will only make people feel that we are superior and look down on ordinary tenants."

"So, in terms of publicity strategy, we have to be down-to-earth. Because what we need to do now is to build our reputation first, so that we can attract tenants. Things like monthly payment and so on. It is my first time to rent a house. , which means that you can only pay monthly when you sign the contract for the first time. From now on, you won’t be able to enjoy it. To put it bluntly, it’s just a gimmick.”

"Of course, the advertising will not be limited to these. The characteristics of the house that are different from other houses on the market must also be reflected. Therefore, I also made other preparations."

Jiang Yang said and opened another poster.

This composition is relatively simple.

Comfortable apartment, quality life.

The background picture is simple and elegant, looking like a clean and warm interior of the apartment.

In addition, there is a photo of Zhang Mengnan showing a heart with her hands and a smile on her face.

"Later, we will find a few more apartments and shoot a short video to truly present the interior decoration and furniture facilities to the public. In this way, we will have both down-to-earth publicity and quality promotion."

After hearing this, Zhang Mengnan asked: "Make a short film and submit it to a TV station? This advertising fee is very expensive."

Jiang Yang shook his head: "No, no, no, our current business is still limited to Xiatang District. To be honest, it is a waste to invest in TV stations. My idea is that the promotional posters are divided into two parts. One part is placed on the bus stop, and the other part is printed On the bus. As for this short video, it can be played on the bus. Nowadays, these buses have a small TV, which is very suitable for playing this kind of advertisement."

"In terms of price, it won't be very expensive. I have roughly consulted. For example, advertising at bus stops can be rented on a monthly basis. Large-scale station advertising costs about 5,000 per month. Compared with the city center, our Xiatang District is still more expensive. Cheaper.”

"If it's that kind of small sign, it will be cheaper to get a package. 20 yuan for a small sign only costs about 900 yuan a month, which is equivalent to 30 yuan per piece. If it's a stop sign light box, it's even cheaper, yuan each It’s only yuan per month. As for the service fee for publishing and publishing, it’s only a few thousand yuan at a time, which is fine.”

"Advertising on bus body media will be more expensive, but it is still much cheaper in Xiatang District than in the urban area. For example, the annual cost of double-sided banners on a single-decker bus is about 80,000 for the A++ level. Cars The smaller one is cheaper, about 40,000 yuan. If you put it on the back of the car, you can probably get it for 20,000 yuan."

"In addition, there are voice broadcast advertisements, full-body creative advertisements, etc. There are many modes to choose from. At present, the subway has not been opened for operation, the taxi body area is small, and the ride cost is relatively expensive. Most people who usually travel choose public transportation. Therefore, it is best to find public transportation to get a lot of exposure."

The white-collar petty bourgeoisie looks glamorous on the surface, but it is impossible to fight every day.

Living expenses are only so much, and the more people appear to be well-off on the surface, the more they save in places that others can't see.

Only in this way can you show your dignity in front of others and show how beautiful your life is.

"I understand." Zhang Mengnan nodded slowly. Traveling by bus is the choice of most people.

Putting it on buses and at stops is indeed a good idea.

After hearing the price Jiang Yang mentioned just now, she thought it was indeed pretty good.

As a rough estimate, the advertising costs may be one or several hundred thousand a year.

This fee is not much.

Jiang Yang chuckled: "The school has chosen our Zuru as a big project in the future. When the time comes, I will go to Director Fan and ask if we can ask the school to come forward and contact us about advertising. Maybe, we can also I can get some discounts!”

It is said that there are people in the DPRK who are easy to do things. In the human society, if you want to do things beautifully, you have to look at the relationship.

If he comes forward to negotiate advertising costs and has a relationship with the school to negotiate money, the effect will naturally be completely different.

At least, I can give you a small discount.

Even if it’s only 10% off, you can save over ten or two hundred thousand in a year!