Let you invest, and you can support half of the entertainment industry?

"The ratings started at 5% and ended at 2.3%. The average ratings are not as high as Mango Channel's new variety show. Can anyone tell me what's going on?"

When the supervisor in the station saw this data, he became furious.

This means that the foundation that was finally laid in the first season is almost completely lost in the first issue.

As for Mango Channel’s new variety show, everyone naturally knows which one they are referring to.

"Maybe it's because of the change of members that the audience didn't get used to it for a while, but in my opinion this is only temporary. Once the audience is screened and young fans from traffic niches and florets fill it in, the number will soon grow back." The director of Running Man is quite optimistic.

In his opinion, this was just a temporary failure, and there was no need to go ahead with the plan.

At most, "Longing for Life" weighed on him, making him extremely unhappy.

In his opinion, without himself, Xu Jia will only encounter Waterloo when doing variety shows again, only in this way can he show his indispensability.

Unexpectedly, they changed the site and still prospered.

"You mean the ratings will go back up in the second episode?"

The boss doesn't care about that much, he only cares about the ratings.

"Of course, I dare to issue a military order. Not to mention that the ratings will rise to the beginning of the broadcast, at least it will be the first in the same period!"

At this time, the Running Man director could only use military orders to demonstrate his confidence in order to gain support from the station.

"I can give you another chance, but I don't have much patience here, so you can take care of yourself." The boss said.

After the Running Man director presented himself to his boss, his face immediately turned foul: "Spend all the publicity funds for me, and all the artists participating in the show will cooperate with me in publicity!"

He knows very well that whether he can fulfill his promise is one thing. The most important task is to surpass the new variety show on Mango Channel.

After all, without comparison, there is no harm.

……

Soon it was time for the second episode to air.

Running Man has mobilized almost all the fans of traffic niches and Xiaohua.

Even the publicity funds that should have been used after the third period were invested in one go.

The publicity effect can be described as overwhelming.

You can see running man promotions and advertisements everywhere.

But these were destroyed by Xu Jia's move...

"Now that Da Mimi and I can stand up and clarify the scandal, let the public relations department decide how to publish it, and then adjust the clip of Da Mimi biting my thigh in the show before posting it, and put it in the last episode of the second episode. , warm up in advance.”

Xu Jia not only attracted attention, but also took advantage of the situation to clarify the situation.

The adjusted clips are just re-edited. It depends on the ability of the variety show’s post-production. It’s not up to them to decide what kind of effect they want to cut out.

With this set of three axes, he can make his opponent vomit blood.

There is no way, whoever makes Damimi so popular and a hot topic.

Just to put it into perspective, you will know who has the most heroines in online entertainment.

For this episode of "Running Man", the director temporarily called in big names to join in and rushed the recording and editing.

But "Longing" is very simple. All the good friends invited by Huang Lei and He Jiong came to participate in a friendly manner. After the recording, the program director was worried that there was too much material.

Once the two programs were launched, word-of-mouth was polarized.

"Please, we are here to relieve stress, not to watch these celebrities pretend to be grandsons in front of big names."

"That's right, if everyone gives in to her, what's the point of the game? And the final part of tearing off the brand name was so fake that it made me sick."

"I suggest that after watching "Running Man", everyone should watch "Longing" to wash their eyes. I highly recommend this variety show. It is so healing."

"To be honest, the combination of Huang Lei and He Jiong made the entire program atmosphere warm, and everyone knew the guests. The casual feeling was really immersive."

Both sides are one-sided.

It's just that "Running Man" was criticized overwhelmingly.

"Longing" was praised overwhelmingly.

In fact, it’s not that the former is too big, nor that the gap between the two programs is huge.

The main reason is that "Running Man" is in its second season. It has the reputation of the first season and carries the expectations of the audience, but it does not meet the corresponding quality. This is the so-called pros and cons.

But as the first season of "Longing" is a new type of variety show, the public will always give it preferential treatment and broad standards.

This time, everyone in Jiaxing held their breath.

After all, it may be luck that the first episode suppressed "Running Man", but if it is two consecutive episodes, it will prove that the program has completely established its footing.

"How are the ratings?"

""Running Man" has an average rating of 3.4, "Yearing"..."

Miao Yuqing looked around, gave it a try, and then said slowly: "The average viewership is 3.6%, ranking first in the same time period!"

Winning the first place is quite valuable. There are very few variety shows nationwide that can exceed 3% in ratings, not to mention that it has beaten "Running Man" for two consecutive episodes.

"Bullshit! Blue Whale TV must be dumbfounded now. Humph, I've said it a long time ago. Without Mr. Xu, there would be no "Running Man" today."

"On the other hand, the spring of variety shows seems to be coming. After the popularity of outdoor variety shows, their influence has expanded a lot."

"That's not true. I invested over 100 million yuan without even watching variety shows. I never dared to think about it before."

While everyone was fighting for Xu Jia, they were discussing the changes in the variety show.

In fact, this is the consequence of capital entering the industry. The entertainment industry may seem noisy, but it is actually a small industry.

Internet giants are crowding in, and there is no place to spend the money, so it naturally flows into various fields.

That's why we can see that the advertising fees for artists who are somewhat famous have skyrocketed, because various projects are springing up like mushrooms after a rain, and there is a shortage of people everywhere.

Just as he was talking, Miao Yuqing walked in quickly and whispered in a low voice: "Mr. Xu, over at Blue Whale Channel... please talk about a new cooperation, which should be for the ratings of "Running Man"."

"Tell them that it's okay to negotiate. First, let Yang Yang and Reba return to their original positions. Second, I have the final say on the entire program. I will wait until I think of the remaining conditions." Xu Jia said.

Now it's not him begging the Blue Whale Platform, but the Blue Whale Platform begging him.

If he hadn't considered that this favor from Star TV would be beneficial to the development of the company, he would have even planned to refuse.

As soon as Blue Whale Channel received Xu Jia's reply, a quarrel broke out.

"It's like a lion opening its mouth to kill us like fat sheep. How can we agree?" the director of Running Man said excitedly.

But no one took his words to heart anymore.

Everyone was just silently calculating in their hearts whether it was worth it or not.

"Ahem, I don't think it's unacceptable. Let's vote." The boss said.

All hands were raised. At this time, everyone still had a tacit understanding.

"Running Man" is now the flagship program of Blue Whale Channel. Its sign has collapsed and someone else is taking the blame, but the only one who wants to help it up is Xu Jia.

"Seven to one, the resolution is passed, Xiao Li, please contact Xu Jiayang as soon as possible." The boss made the final decision.

And the only person who didn't raise his hand was the ugly-looking director.

Xiao Li is his deputy.

At this time, his face was filled with joy and he immediately forgot about the director: "I will go and invite Mr. Xu right now."