Let you invest, and you can support half of the entertainment industry?

The opening ceremony is over.

The satisfied expressions of the reporters in the audience showed that they were obviously satisfied with the results of this press conference.

After all, they were all prepared to get nothing before coming.

Unexpectedly, Xu Jia's speech gave them a big surprise.

This guy is so brave!

He also knows the public’s sensitive points too well.

Whether it's touching a wealthy family or setting up a military order, it's all an eye-catching topic.

As for whether they will fulfill their promises when the time comes, what does it have to do with them?

Anyway, the heat is already there.

If the performance is lowered by "Legend of Wu Mei Niang", even better, I can write a second article, turn around and satirize "Nirvana in Fire", and kill two birds with one stone.

Don’t think this is outrageous. In fact, there are countless similar marketing operations.

It’s just that most of the producers are shameless now, and the star actors can’t let it go.

The ratings of the 03 version of "Eternal Dragon Sword" were too low. Su Youpeng directly announced that if the ratings exceeded 7, he would run away. If it was not enough, he would run away with the female lead, Jia Jingwen.

Do you think this is over?

Subsequently, the crew arranged for the two to take a bath together, taking a so-called 'rose bath'.

Later, Jia Jingwen herself felt too embarrassed. She was supposed to be in a hot spring, but the crew thought it was troublesome, so they built a bathtub...

The key point is that after "Eternal Dragon Sword" was broadcast in the mainland, the ratings rose directly to 26%.

When the media asked Su Youpeng again, the guy refused to admit it and said that he had nothing to watch and just watched dramas.

Look, this is called dedication.

In the past, producers would do anything for the sake of ratings.

Now that film salaries have increased and the entertainment industry has developed, everyone has erected archways and started to show off.

To put it mildly, they are all spoiled by China's huge market.

Who makes the market so big? Any artist with a bit of fame can make a living.

Look at Xiangjiang and Wanwan, then look at Korea and Japan, how the artists are doing. Even the entertainment markets in Europe and the United States are more normal than those in the mainland...

"No, Mr. Xu, what if we really don't achieve our goal?"

"How can it not be achieved? How come our current configuration is not better than "Tomb Raiders"? Besides, even if it is not achieved, I can really make you run. It's just a gimmick."

Xu Jia shook his head. These people are too honest. No wonder the dramas produced by Shanying are all high-quality.

If the quality is not good enough, people will not be able to get ahead...

Hou Hongliang frowned and said thoughtfully: "But I always feel that what a drama should really do is the content, and marketing is just a clever trick."

If he was still in Shanying, he wouldn't have to worry about this. As long as he was filming, they would be able to put it on their own channel.

But things are different now. If you go out to work alone, even if you still have inextricable ties with Shanying, you can't rely entirely on the support of your old club, right?

He can't keep it off his face.

"Yes, the first thing a drama should do well is content. There is no doubt about this at any time, but it must also be staged. Just like 20 years ago, there were only a few channels on our TV, and everyone had no idea. You don’t have to choose, you can only watch whatever you shoot.”

Xu Jia patiently explained to Hou Hongliang, "But now, Hengdian alone produces more than 200 film and television dramas a year, not to mention that across the country, we have to compete for star TV, let alone Online dramas have suddenly emerged."

"With such fierce competition, how can we let the audience see our drama? I know you think word of mouth is called 'tap water', but now even 'tap water' actually needs marketing to be effective. A bigger role.”

"I think the biggest role of marketing is to push the work to more people. As for whether it is good or bad, they are free to comment. The premise of all this is that others can see it."

Hou Hongliang nodded thoughtfully and said in a deep voice: "What you mean is that we must first let others see it before we can play the role of content quality and be taught."

It can be said that he has learned a solid lesson. Regardless of whether he can use it or not, at least he has a clearer understanding of private film and television production.

In this regard, Xu Jia's words were of great help to him.

"Okay, our discussion here is taking too much time. Everyone can't wait any longer. You are the chief producer. You will be here with a stick of incense when you turn on the camera."

Xu Jia pushed Hou Hongliang out. He didn't want to fight for the incense stick.

After all, Hou Hongliang and others put more effort into the "Nirvana in Fire" project.

At most, Xu Jia helped them with a little help and contributed a little money based on the experience of later generations.

Of course, don't compete with others for honor.

As long as the benefits can be put in your pocket...

However, Xu Jia was still forcefully pulled up, and together they went to lift the red hijab of the camera.

""Nirvana in Fire", a good start!"

……

the next day.

Xu Jia has returned to the capital.

Regarding his remarks at the launch ceremony of "Nirvana in Fire", the news has spread through the media.

Just as he said.

The originally peaceful circle was once again stirred up by him.

"Mr. Xu, if you say something shocking next time, tell us that you are prepared. Now you will offend people to death." Zeng Jia said helplessly.

What Xu Jia was scolding was not a wealthy family, but a capital operation method similar to "The Legend of Wu Mei Niang".

Destroying someone's wealth is like killing one's parents.

This time, Xu Jia's trick was bigger.

"If you offend them, offend them. I'm not from the same group as them, and it's unlikely that we will interact in the future. What are you afraid of?" Xu Jia sneered, "If I have a chance, I will expel them all from the circle."

The content of movies and TV series is getting worse and worse, and it’s because of these guys.

After all, after seeing that the money earned from completing a movie or TV series can’t be cashed out quickly in the stock market due to the popularity, who would still be willing to work on projects down-to-earth?

Even if there were, with the salary increase in the industry, they would be forced to quit.

It's very simple. To give an example, "The Lonely Beauty Don't Admire Yourself", with a salary of 80 million and cut-out performance, pushed this trend to the top.

Later, the audience spontaneously resisted, and then they found that the trainee program was shorter and more profitable, so they swarmed into variety shows.

"Okay, if you are brave, then I will know what to do."

Zeng Jia sighed. The person above moved his mouth, while the person below ran away and broke his leg.

But having said that, following Xu Jia is a tough job, and she dares to speak out loud when facing big bosses that she didn't dare to face in the past.

Before leaving, Zeng Jia suddenly remembered something and added: "Minister Zhang from Penguin Video has made an appointment to come in the afternoon. He should be looking for you if he has something to do."

Zhang Jun?

That guy never goes to the Three Treasures Palace without any trouble.

"Okay, I understand. If you make an appointment in the future, just tell him to call me directly if you have any questions." Xu Jia said.