Let you invest, and you can support half of the entertainment industry?

"Gimmick!"

Xu Jia firmly gave such an answer, and then said: "Now is no longer an era when the smell of wine is not afraid of the dark alleys. Among many movies, whether your movie can be popular in front of movie fans is the key, but this is only the first step. The first step is to jump into the eyes of movie fans among many peers."

"The second step is to stand out from cheap entertainment such as games, novels, and short videos, and to expand the hierarchy. Consumers often don't have to spend money to watch these things or spend a small amount of money to do big things, but movies are one-time consumption, and usually the price is not cheap. , at this time you have to give consumers a good reason to spend money to sit in the cinema and watch your movie."

"Some are powerful casts, some are exciting trailers, some are IP adaptations with built-in fan base, and some rely on the quality of the plot itself to blaze a trail. In the past, only one could succeed, but this is not enough. If you want to achieve the level of " "Hao Hao, Li Huanying" has a box office level, you have to give something that really impresses the public."

In fact, Jia Ling’s last movie had all these four points. The first powerful cast, the combination of Shen Teng and Jia Ling is the king in the comedy world, and Yang Mi is also in charge. The heroine, not to mention there are a lot of golden supporting roles, none of them can carry the box office as the leading role, but they can add glory to the supporting role.

The second exciting trailer, the trailer of "Li Huanying" was spread all over the Internet under Jiaxing's strong publicity offensive. Many people only thought about going to the cinema after watching the clips. After all, the family card Coupled with the comedy clips, it is quite attractive to the audience.

The third IP adaptation has its own fan base. This means that this movie was born out of Jia Ling's sketch. Although the fan base is very weak, it still provided a lot of help in the early stage.

Fourth, although many people say that the plot of "Li Huanying" is far from worthy of the box office, at least compared to the bad movies on the market, it is above the passing line, and the emotions in the movie can also move the majority of the audience. ,that's enough.

After all, even "Wolf Warriors" and "The Wandering Earth" are criticized by some people. On the contrary, some movies that everyone praises often have average box office. It is no wonder that in China, the management does not pay attention to the so-called film critics at all, and is too out of touch with the public.

"What I'm struggling with now is that I can't find this point that can impress the public. I have had some ideas, but they are not explosive enough." Jia Ling looked embarrassed. Compared with casts and investments, she relied on Jiaxing No need to worry at all.

But controlling the quality of the film and whether it can impress the majority of the audience is the most difficult part.

"I'll give you an idea, what do you think?"

Xu Jia paused and said calmly: "There is a Japanese movie called "One Hundred Yuan Love". You can take a look when you go back. The general plot is that a middle-aged woman has failed in her life because she has accomplished nothing. Later, she talks about it. She got a boyfriend who practiced boxing, and suffered a blow from love. In the end, she worked hard to learn boxing and changed herself. In summary, the older loser girl counterattacked."

To put it bluntly, this story is similar to the Shuangwen template, except that it is specifically designed to please the female group. Precisely in the film market, women have the strongest spending power.

"Me? Going to boxing? Will the audience like to watch it?"

Jia Ling pointed at herself and looked like she was joking. She was popular with the audience, but she also knew that not many people would want to see a fat woman showing off her sweat and fat on the big screen.

"Your boxing may not be worth seeing now, but what if you lose a hundred pounds?" Xu Jia asked rhetorically.

It can be said that the words awakened the dreamer, and Jia Ling was stunned as if she had been struck by lightning.

Have you lost a hundred pounds?

Go ahead, movies can still be played like this!

No wonder Mr. Xu said that the hit point of the movie is the gimmick. What gimmick is more popular than losing 100 pounds? Even she herself was very curious after hearing it.

"You had this figure before the filming started. In the middle of filming, your figure changed according to the figure of the character. It took a year. I helped you completely block the news until it was released before it was released. You Do you think the effect is explosive enough?”

"And this adapted story is also a positive one. It encourages women from a female perspective. As long as you don't mess around, the quality will definitely be above the passing line, and your reputation will be greater than before. Plus "Li Huanying" The enthusiasm has not completely subsided, and we will definitely be able to continue the previous enthusiasm.”

Xu Jia made a firework gesture and raised the corners of his mouth: "By then, it will be possible to break the box office record of "Li Huanying". Are you interested in giving it a try?"

The core of the project he proposed lies in Jia Ling's transformation from a well-known fat actress to her former skinny appearance.

To know how beautiful Jia Ling is when she is thin, that has been a topic that has always been talked about. Although the actual appearance may not be as outstanding as the rumors, the contrast is overwhelming.

"You want to lose my life and lose a hundred pounds a year."

Jia Ling said, but her face was full of excitement, and she said eagerly: "The challenge factor is very high, but I am a little worried that the audience will feel cheated by this stunt. After all, it is a running game." It’s about the plot of the movie…”

As an old person in the industry, she could feel that Xu Jia's proposal was a perfect direction.

As long as she proceeds in this direction, at least the new project will have guaranteed results, and the box office won't be much lower no matter how low it is, but she also has to consider her own reputation.

"No, no, no, you're overthinking it. Stunts are just a way to induce the audience to enter the cinema. What is the cause and what is the effect? ​​Can your movie give the audience enough emotional value? This movie is aimed at women and the audience. Female losers turn around. I believe they won’t be disgusted by the positive plot of the counterattack. As for the other side details, don’t worry about it. After filming this one, we will wait for a while to see if we start a new project or not. You personally also need to rest. "Xu Jia patted the other party's shoulder, giving him enough confidence.

He just wants to take advantage of the film's cold winter to drain the value of the other party, and then slowly recover. And as a film that stands on the side of women and advocates female independence, even if there are some noises, it will not dominate the mainstream.

I really thought he couldn't do it right here.

Are you kidding me? Xiaoxian Neodymium's fundamentals haven't completely collapsed yet. There are still bonuses to be had, but they won't be that delicious later.

"You've already mentioned it. It wouldn't be appropriate for me not to agree. What do you plan to call this movie?" Jia Ling nodded and asked.

"Let's call it "Hot and Hot"." Xu Jia said.