Let you invest, and you can support half of the entertainment industry?

These confusions of Wang Jianguo, as well as the problems existing in the talk show industry.

In fact, the same thing happened in the previous life, but before they could solve it, the industry almost collapsed because of stepping on the red line. It couldn't save itself, so there was no talk of progress.

Xu Jia saw the other party's burning eyes and said in a deep voice: "The problem of insufficient innovation in online programs exists not only in your talk show, but also in the entire entertainment industry. Innovation is not a simple matter. I have established a team of screenwriters and focused on content. All you can do with creation is to raise the lower limit, and all you can do is try one by one. The hard work you put in now will be useful sooner or later."

If he really had a solution, it wouldn't be used on a talk show.

Didn’t you see that in today’s variety shows, you copy me, I copy you, and everyone copies it from abroad.

The old routines from twenty years ago can still be used today, and they have even become less intelligent.

If we have to talk about changes, we may have to wait until the carrier changes. By then, variety shows may use AR to play more tricks and become more interactive.

Now, it’s difficult.

What's more, everyone has no motivation to change. Let's just suck it up together. Variety shows are not a necessity for the audience anyway.

Wang Jianguo nodded and did not feel disappointed. He had been mentally prepared for this.

Compared with the hardships he suffered when he first entered the talk show industry, the difficulties he faces now are nothing.

At least practitioners in the industry can make money, there are a steady stream of new people joining, and there are fans and audiences who like you. The most important thing is that all of this has only happened in the past three years, that is, after Jiaxing entered the talk show industry.

So they have plenty of time and are slowly looking for ways to break through their limitations.

"In the final analysis, the roots of talk shows are still offline. Online only expands their influence, allowing talk show artists to have a higher ceiling and earn more. But most talk show artists will eventually return to offline. This is also what I think. That’s why you’ve been asked to develop an offline talk show club, and that’s also why talk shows have been set up as a separate department.”

"You are here to supplement Jiaxing's offline industry. We have no shortage of online resources. Whether it is + video or film and television variety shows, their development is far more profitable than talk shows, so you have to understand the key points. Wherever you go, don’t be too heavy-handed.”

Xu Jia's face was very serious. He knew that there had been serious disagreements within the talk show department, which even extended to the entire company.

Some people want to make talk shows completely online and then merge them into variety shows.

But in his opinion, this reduces the value of talk shows. In his plan, this industry is a benchmark for cross talk, just like "Huaxia Has Hip Hop" launched by Jiaxing, which relies on a popular trend among young people. An industry that has suddenly emerged as a result of human trends.

Grasping these trends means grasping the preferences of young people.

By allowing young people to participate in Jiaxing's offline activities, brand loyalty will be established over time. Even when they get older and have children and start families, this influence will be passed on.

The feeling brought by offline realistic interaction is difficult to provide in the online industry.

If the talk show department deviates from his vision, there will be no need for its existence.

"I understand this. Although there are certain differences within the department, the vast majority of people prefer a development model that balances both online and offline. And because the current newcomers are all trained offline, they are not familiar with online I also have a special emotion for the next performance." Wang Jianguo replied.

With his brain, he actually couldn't understand these twists and turns, nor could he guess Xu Jia's thoughts.

But because of this, he accidentally met Xu Jia's vision. In fact, most of those who create content are more literary and youthful, and are resistant to compromising completely to online commercialization.

Offline interaction is an indispensable channel for artists and audiences.

"Let me give you an idea. Don't think of talk shows as an industry, but as a culture. Just like sports such as football and basketball. They must first be rooted in the public's hobbies, and secondly, they can grow like China. Leagues like the Super League and CBA, do you understand what I mean?" Xu Jia looked at Wang Jianguo and asked.

The latter thought for a while and hesitated: "You mean to promote talk shows as culture? We would like to, but the losses are too serious."

"No, you are going astray. You are losing money because you have to make money and pay costs. What I want you to do is to promote the culture and hobbies that young people like. It can not only exist in professional clubs, but also on the streets. It can be a club in a university or a live broadcast in a short video. Anyone can talk about it as long as they like it."

"If he speaks well enough, he can be recruited into our club. Even if they don't want to, if we invite him to make a guest appearance, we won't have trouble with the money. Even if he doesn't want to commercialize, we can still help him promote and build momentum. Don't Treat this culture as our possessions, and our online and offline activities are rooted in it. The better this culture develops, the more we can get. This is a mutually reinforcing relationship."

Xu Jia broke it into pieces and kneaded it finely and told Wang Jianguo his plan. Even if the other person may not be as smart as Li Dan, he at least loves this industry enough and is willing to dedicate his own strength to this industry. This is enough. .

In fact, if anyone has carefully observed Xu Jia's decisions, each one is to extend or even raise the life span and upper limit of the industry as much as possible, at the expense of some early benefits.

Because he has seen the Chinese entertainment industry, due to short-sightedness, in order to obtain higher profits, many seeds that could have bloomed more beautifully were uprooted and encouraged, and ended up in a mess.

"I will think about it carefully when I get back. There is indeed too much information for a while."

Wang Jianguo looked guilty and showed Xu Jia his cell phone. This guy has been recording since the beginning. He really has a good memory but a bad writing, and a bad writing is worse than recording. What a thief.

"It doesn't matter. You can digest it well after you go back. This cannot be done in a short while. Do it slowly. Sooner or later you will understand."

Xu Jia smiled, having a clear understanding of the other party's abilities, and then said: "The next task you have to do is to cover at least one of our talk show clubs in every third-tier city and above in the country, so as to This club guides local schools and enthusiasts, and you are not responsible for investment or losses. All you have to do is do it step by step."