Let you invest, and you can support half of the entertainment industry?

"Haha, this statement is wrong, too short, and the vision is too short. It should be noted that times are changing, and the situation of the same thing will naturally change."

Xu Jia shook his head and said calmly: "Just like LeTV, the ecological chain it created is not without effect, but it is too advanced. On the other hand, companies such as Xiaomi are now following its route with great interest. This What does it mean? Success depends not only on ability, but also on whether the time is right."

"In my opinion, the era of short dramas has actually been perfected after so many years of advancement. Coupled with the rise of short video platforms, the real environment suitable for it will arrive, but whether you can grasp it depends on your own ability."

Once upon a time, micro-films and short films were the first forms to emerge on the Internet.

It's a pity that it couldn't find a suitable profit model and gradually declined, leaving only a few hidden gems in the ocean.

But now he has united three giants to promote it. Today, with the rise of short videos, he can ensure that there is enough profit to support it.

After all, even ordinary up owners can survive through a series of advertisements.

As long as short plays can attract enough viewers and traffic, it is not difficult to make money.

However, Xu Jia knew that this alone might not be enough to convince this group of people.

He paused and then continued: "Why do I dare to praise this Haikou? The three people around me can already explain the problem. The three short video platforms Douying, Kuaishou and Weishi will all participate in this short drama project. , Alibaba will contact merchants for advertising, and similarly, in the early stage, we will also support the flow of works in this track and provide creative incentives."

"Use practical actions to ensure that everyone can make money and devote themselves wholeheartedly to creation. If you need any equipment, personnel or venues, you can contact us at Jiaxing to protect everyone in every aspect."

In short, these people are responsible for production and they are responsible for selling.

As long as the work is good enough and eye-catching enough, they can ensure there is no shortage of buyers.

This is Xu Jia's purpose of bringing in the three giants.

Douying is responsible for traffic, Penguin is responsible for channels, and Alibaba is responsible for merchant advertising. The integration of these three into the productivity of so many film and television companies is Wang Zha.

In fact, these are not the difficulties. The real difficulty lies in how to bring these four parties together and let each of them exert their advantages.

But now with Xu Jia's absolute prestige and control, he could do this easily.

It's very simple. Byte, Penguin, and Alibaba all rely on Jiaxing. At least so far, everyone seems to be working very happily together.

Not to mention the remaining film and television companies, they have to thank Xu Jia for being willing to find a way out for them.

Otherwise, it would just rely on the gradually exposed decline of the film and television industry and Jiaxing's unparalleled strength.

They might not even be able to drink from the northwest wind in the future.

Now that Xu Jia is in charge, they won't suffer much when entering a new track.

"Oh, I understand. It's like finding a new carrier. It used to be screen, TV, and video website, but now it's changed to a short video platform. Besides, the cost of three minutes is not high, which is a good thing."

There were still smart people in the crowd, and they realized in a minute that this was the Tongtian Avenue specially prepared by Xu Jia for them.

At least so far, this new track is much wider than the film and television industry they are in today, because there are not so many vested interests occupying the share.

And the limited length of each episode of three minutes means that the investment cost is not that high. Even small and medium-sized companies can afford it. This is much better than the millions of investments in the film and television industry. , you must know that in the film and television industry, if a project is finished, the company may be finished.

Of course, low cost means low barriers to entry, and low barriers to entry means high competition. This track will probably have a lot of people coming in, and the involution will be severe.

But compared with Uchiwa, they still have an advantage after they retired from the film and television industry.

All you have to do now is join in and seize the opportunity.

Whichever way you look at it, it's a good thing.

"I'm a little moved. I feel like Mr. Xu is showing kindness this time and isn't trying to trick us."

"When have you ever seen Mr. Xu take the initiative to trick people? Think carefully about the time when someone else took the initiative to provoke him. On the contrary, whoever followed Mr. Xu now is not successful."

"This seems to be the case. How about we try it together as a company? From what Mr. Xu said, it seems that Jiaxing doesn't plan to participate. Then there is no guarantee that we, the producers, will be bullied by the platform store."

"Silly, we are a bunch of shit when we get together, why not bring Mr. Xu in and be our backer."

The heads of the bustling film and television companies in the audience began to discuss in low voices.

From time to time, someone is using their mobile phone to send messages within the company or to friends, either waiting for a decision or notifying others to participate.

On the stage, Xu Jiachong smiled at the three people next to him: "Don't think these guys are just a bunch of rabble, but to be honest, those who have survived from the film and television industry to the present are all human beings. Give them a little sunshine and they will be brilliant. It happens to be short." The drama industry needs people with such flexible minds.”

"As long as they can make money, they can cater to the audience and users without any bottom line. All we have to do is draw a circle and let them use their own advantages within the circle, and then retain users. Everyone may like it. Categories are all different, and so many companies will give full play to their subjective initiative to satisfy everyone's tastes in order to make profits."

"Under the promotion conditions of the short video traffic circle, almost every work with the ability to become a hit will not be missed. I call it a new media short drama."

He knows better than anyone that many users don't actually like Yangchun Baixue that much, and most of them are just ordinary people.

If you let them watch something elegant on a short video platform, they will feel uncomfortable.

On the contrary, the dragon king, the son-in-law, or the rich woman chasing the loser in the short drama are more eye-catching.

Even celebrities and rich people may be attracted to it.

As a human being, we cannot deny that we have a curious and vulgar side.

And so many film and television companies will do anything to make money, and they can produce any type of short drama.

It exactly conforms to the characteristics of the Internet, and the market is segmented and subdivided.

"I'm really convinced by Director Xu's thinking. If the people in the company's marketing department have half the understanding you have, they won't let the company stand still for so many years." Yin Yu said with emotion from the bottom of his heart.

Xu Jia glanced at the other party and said, "That's not true. Your advantage is not in innovation."

This sentence was so heartbreaking that Yin Yu's face trembled, but he was too embarrassed to reply.

After all, everyone knows that Penguin’s advantage lies in copy and paste…