Let you invest, and you can support half of the entertainment industry?

"Oh, do we already have so many artists in our company?"

Xu Jia scratched the back of his head. He really didn't know this. Besides, he actually had memories of these actors in their previous lives.

It shows that these people are at least number one in the entertainment industry.

It seems that even without me, the company's artist management department is developing quite well.

He also didn't think about how many artists who wanted to get started with Jiaxing's reputation had yet to get a chance.

"Of course, it's just that you have a lot of things to do all day long, so small things like this will naturally not come into your eyes. In fact, I have reported it to you before." Zeng Jia said.

These words made Xu Jia look quite unnatural. It was really no one else's fault.

There are corresponding documents on his desk every day, but he never has the leisure time to look at them.

"Well, according to what you said, there are actually some drawbacks. How about this? We don't have a video website alliance and call them together to invest and build a high-quality theater. All projects in this theater must be high-quality without asking for a rate of return. The number of views only depends on the quality and reputation.”

"Put in these actors who you said are more suitable for acting rather than variety shows, and give them a stage that is more suitable for them."

Xu Jia's idea had always taken shape in his mind, but because other things were more important and various emergencies always came to his door, he put it on hold.

Now that Zeng Jia mentioned it this time, he took advantage of the situation and came up with this solution to get the best of both worlds.

After all, the audience’s pursuit of content quality has been completely driven by Jiaxing.

After two years of being exposed to bad movies, this audience has finally developed an aesthetic.

At least the wild boar won't be able to taste the fine chaff.

Don't think he is being arrogant. In fact, cultivating the market is a necessary and necessary step for the entertainment industry.

Audience tastes, like fashion, are constantly changing.

There is no doubt that companies that cannot keep up will be eliminated.

What Jiaxing has to do is to take the initiative to guide the audience's aesthetics and taste. At least they like good ones rather than bad ones, which is an advantage for Jiaxing.

In terms of comparison, Jiaxing really cannot compare with its domestic counterparts.

Those guys' bottom line has long been unlimited.

"Boutique theater? This seems to work really well. Those video websites won't reject it. But how should we decide on this format?"

Zeng Jia thought about it and felt that Xu Jia's proposal was quite feasible.

With Jiaxing taking the lead, the audience naturally has a certain foundation of trust in this crew.

Likewise, video websites are more assured of the content quality of projects because Jiaxing is responsible for it.

The three parties have achieved a win-win situation.

If I have to say who loses, it is those bad coins in the market that only make bad movies.

Xu Jia wants to use profits to motivate people in the entire industry, and good money drives out bad money, so that a virtuous cycle can be achieved.

Instead of watching hot capital withdraw and the tide recede, we find that most people in the Chinese entertainment industry are swimming naked.

No pants left.

"First of all, it must be short and concise, that is, it requires small investment, high quality, and does not require overly long episodes. Each project must be within twenty episodes and refuse to be watered down."

"Secondly, it must be in the form of an online drama. First, there are issues with the qualifications of the participating video websites, and second, many of our projects are destined to require a relaxed creative environment."

"Finally, we are not required to participate in all projects together. We can each propose projects and communicate with each other before choosing whether to invest. The purpose is to produce dramas with better quality. All projects with a theater label must be high-quality. This will also It creates a kind of coercion for the audience, which benefits everyone."

Xu Jia talked about that the prototype of this theater is actually the Mist Theater produced by iQiyi in its previous life, but it was mainly suspense dramas.

The theater strategy he proposed has a larger structure and includes more forces.

As long as each video website joins, it means that the project funds are settled, and those with good projects will naturally flock to it, thus selecting the best from the best.

Audiences who are pursuing the quality of the series will also be attracted. They want to ensure that the project has a popular foundation and strive to get out of the circle on this basis.

And because of the video website alliance established by Jiaxing before, the participants don’t have to worry about wasting effort.

"If it is true as you said, then I guess the film and television industry will have to reshuffle its cards again. Video websites have so much money that they don't know where to spend it, and there are also those guys who feel that their talents are not being appreciated, let alone not giving them any money. They have a chance." Zeng Jia smiled.

She also didn't expect that she just asked Xu Jia to obtain resources for her artists.

This inspired a multi-billion dollar plan.

"Haha, being eliminated at this time is not a bad thing for them."

Xu Jia casually said that the good days of the film and television industry are numbered, and if you leave now, you will only make less money.

If it's any later, you won't be able to leave even if you want to, and you'll just be stuck.

"Let us come up with the first project first. It will be an adaptation of Zijin Chen's "The Long Night". The director will let people from our emerging director training program compete. Haven't we always complained that the company's support is not enough? This time Just give it once."

"The leading role of this project will be Bai Yu first, let him play Jiang Yang. For the other leading role, Yan Liang, Qin Hao will be cast, and the rest will be left to the crew to audition."

Xu Jia paused. The original person who played Yan Liang was Liao Fan. This person actually played the role well, but he was too close to the Beijing circle. He was from Huayi, so he was automatically passed over. Then he added He said: "If you don't want to get involved, don't force it, just spread the news."

His main business is to fish with Jiang Taigong, and those who are willing to take the bait will take the bait.

To put it bluntly, he used Jiaxing's reputation to provoke this matter and joined the Video Website Alliance. He had the idea of ​​​​expanding his influence, but he also brought these guys to eat meat together.

If he couldn't even understand this and was suspicious of others, he wouldn't bother to help.

"I understand, as long as they are not stupid, they will not refuse, but some of them are really brainless."

Zeng Jia nodded and smiled slightly, "You think it's strange. It stands to reason that theater should have been thought of long ago, but why has no one done it?"

"It's very simple. It used to be a buyer's market. If the theater model is successful, it will only increase the interests of the producer and increase the cost of the buyer. Naturally, it will not continue. Later, maybe someone thought about it, but companies with this ability are not willing to bear the hardship. It’s not flattering, and the company I want to do doesn’t have such appeal.”

"A lot of things are actually lacking a leader who can take on the task, and no one else is willing to do it, so let us do it, so that everyone will not occupy the manhole and do nothing, which will only ruin the industry."

Xu Jia is extremely energetic. Even if he can make some good changes in the industry, his life will not be in vain.