Let you invest, and you can support half of the entertainment industry?

The fourth day of release of "Fortress".

Yesterday's box office was fixed at million, and the total box office barely exceeded million, and it was still a three-day prime time weekend.

He became the first cannon fodder in the summer season that did not live up to his name.

However, everyone has already turned their attention away from the former. After all, the next person about to enter is the always famous Jia Xing.

It is difficult to say whether the same domestically produced science fiction will follow the footsteps of "Fortress".

Who makes this genre, in the eyes of domestic movie fans, it is really an insurmountable gap.

Even though Jiaxing is the leader in the domestic entertainment industry, in the eyes of most people, there is still a big gap between it and the top overseas entertainment companies.

For a time, everyone was somewhat negative about "The Wandering Earth".

It’s not that they are unwilling to support domestic science fiction films, but that they have been deceived too much.

This year's "Blood of the Machine" starring Cheng Long only had a box office of million. Even with the appeal of the former, it suffered greatly. The combination of Jiaxing + Da Liu is still difficult to make the audience look forward to it.

This is a hole dug by unscrupulous filmmakers in China, and it can only be filled slowly by Jiaxing.

It may seem thankless, but this is a necessary step. If you take this step well, Jiaxing’s name will be regarded as a golden sign in domestic entertainment. With the inertia of domestic consumers and their loyalty to the brand, Jiaxing will be the first choice in the future. When you produce a product, you can close your eyes and rush forward. This is the value of establishing a brand.

Just like luxury brands such as Armani and Gucci, even a piece of rag with their logo will be worth thousands of dollars.

The premiere hall of "The Wandering Earth" is at Wanda Cinema.

It was originally going to be placed in Jiaxing Restaurant, but couldn't bear the various requests from the person in charge of Wanda Cinema, and even Wang Sicong called Xu Jia to ask for accommodation.

They know "The Wandering Earth" better than outsiders. The latter was filmed in a special effects studio affiliated with Wanda, and they have more confidence in Jiaxing than outsiders.

On such a milestone moment, I naturally want to add my own name.

When Xu Jia and the crew arrived at the theater, they were stunned by the grand treatment.

The -meter long red carpet was lined with media reporters on both sides, and the various flower baskets were dazzling. Outside the cordon, there was a crowd of people in the dark, looking in the direction of the crew.

"This posture is no worse than some film festivals I have participated in abroad. To be honest, I was really shocked when I saw it just now. I thought I was in the wrong place." Guo Fan said with emotion.

I had long heard that my boss had a good relationship with Wanda Young Master Wang Sicong, and it turned out to be the case when we met today. Otherwise, why would a premiere be so grand?

"If you have the spare money to put on such a big show, why not book more venues for movies and designate more theaters."

Xu Jia shook his head and made it clear that it was Wang Shicong's handiwork. If he had money, he would burn this guy.

Hearing this, everyone couldn't help but give a thumbs up.

Look at this pattern, it is different from people like myself, especially Guo Fan, who fully agrees that no matter how big the scene is, it is not as important as the box office.

When Cao Cao arrived, Wang Shicong arrived in a sports car.

This guy looked like a bitch in a suit, and there was a female internet celebrity by his side.

"How's it going? Do you like it? In addition to the entertainment sector, these invited media also come from other sectors. We guarantee that once your movie is released, reports will be overwhelming." Wang Shicong said cheerfully.

He usually doesn't spend money randomly, but it depends on who he is spending money on. For a female Internet celebrity, tens or even millions would be good. For a talent like Xu Jia, whose father is optimistic about him, it is worth spending any amount of money.

"Thank you for being called the judge of the entertainment industry. I really don't know that the influence of print media is far inferior to that of the Internet. If you want to spend this money, why not call our company's publicity department? You will definitely get more than what you spent, and the pomp will be greater. ." Xu Jia said casually.

However, he knew that the other party had good intentions, so he still said thank you.

"By the way, you didn't invite a bunch of celebrities and Internet celebrities to come over for me, did you? I don't need this. If you really do invite them, send them away immediately. I'll reserve all the seats for Jiaxing's fans. This time "Magic City Fortress" "You can also see the Waterloo of "The one who wins the hearts of the people wins the world. The old method won't work anymore." Xu Jia remembered and asked.

If Huayi wants to try its best to seal the mouths of the viewers, then it is eager to open the mouths of the viewers and let them tell the surroundings about their impressions of the movie.

After all, when it comes to the quality of a movie, the least thing you fear is criticism, and the most fearful thing is that no one pays attention to it.

"Don't worry, I'll go according to the plan you gave me. I personally paid for the red carpet and venue decoration to be upgraded."

Even though Wang Sicong was a capable businessman, he was at least a qualified businessman.

I still know what I can and cannot do.

While the two were talking, they led the crew onto the red carpet.

It's not that they have walked on the red carpet before, but this is the first time that a red carpet has been set up just for them.

The cheers from the fans and moviegoers around me were so unreal.

Including the fans who held signs to revitalize domestic science fiction movies, they were all so cute.

In fact, their appeal is very simple, that is, to spend a certain amount of money to watch a good movie. They are the purest and most patient group of movie fans.

Seeing them, Xu Jiacai felt that everything he had done after being reborn was worth it.

"Boss Xu, how was the filming of this movie? Can you tell me a little bit about it? I've watched several of Jiaxing's movies, so I think I'm one of them, right?" One of the fans shouted across the cordon to Xu Jia.

What no one expected was that Xu Jia actually stopped where he was, looked in the direction of the fans, and replied: "Of course, I still want to call my family in the live broadcast room. This movie is my way, as long as you like science fiction This type will definitely not disappoint you. I always say that the products produced by Jiaxing must be high-quality products."

Everyone could see that he was communicating with the fans seriously, not as a boss or condescending, but as a friend.

"Is it really that good?"

The fan didn't expect Xu Jia to respond to him, but he still remained skeptical.

He is deeply in love and responsible, and he even comes with the mentality of spending money to waste money on domestic science fiction.

"Chinese people don't lie to Chinese people." Xu Jia said seriously.

The movie fan was stunned for a moment, and before he could speak, he saw Xu Jia being called away by the person in front of him.

The conversation between the two was also faithfully recorded by the mobile phones raised by others.

This is also the blessing of Tuo Douying. Everyone has learned to record life anytime and anywhere, and new things spread much faster than the media.

The movie hasn't even started yet, but Xu Jia's phrase "Chinese people don't lie to Chinese people" became popular first.

Along with this came the public's curiosity about "The Wandering Earth".

Xu Jia has worked hard to build a reputation for so long, and it finally came in handy.

Many people who had no intention of watching the movie became interested in watching the movie after accidentally seeing this conversation video.

You can't trust other people's words, but Jiaxing and Xu Jia's guarantees still have a certain basis of trust.