Let you invest, and you can support half of the entertainment industry?

"Mr. Liu, I have acquired the company. Send a few capable people over there to help me build a team. I will also give you guidance on how to adapt the mobile game. Later, I will invite you to dinner at Jiaxing Restaurant in Beijing. What do you want to eat? What do you want?" Xu Jia called Liu Wei familiarly.

He didn't mean to be polite at all, but this kind of indifference made the latter happy.

After all, MiHoYo is still only a small and medium-sized game company at this time, and it is still far away from a boss like Xu Jia who can be called a small giant.

Xu Jianeng treated him like this because he regarded him as a friend.

What's more, the other party is also the company's major shareholder, so asking him for help would be a fool's errand.

What surprised Liu Wei even more was that this guy mentioned the blue hole to him with his front foot, and then someone else bought his back foot.

It's a bit too wealthy.

This handwriting is simply inhumane, making people unable to feel hostile at all.

Thinking of this, Liu Wei responded: "It's funny, I'll ask Lao Cai to come over later. He is still good at building a team, and domestic talents are much more abundant than overseas, and we can save a lot on salary. It is right to move back." .”

Halfway through, he pretended to be casual and said: "In which direction do you plan to develop this company?"

"They are rooted in the field of FPS shooting games. They mainly focus on their current product "PlayerUnknown's Battlegrounds", and the rest are secondary. Don't worry about overlapping with you guys." How could Xu Jia not hear the other party's words? The implication was that he decisively dispelled the doubts in the other party's mind.

Human energy is limited, and he does not expect to be able to dominate all fields. It is enough to bury himself as a chess piece in various fields.

With the development of various industries, sooner or later they will converge, which is why giant groups generally involve one or two in each industry.

No one would have thought that which industry might be a new business location in the future.

Take cars, for example. Mobile phone companies must not have thought that this would be part of the ecological environment that they would be integrated with in the future.

After all, the development speed of trams has indeed far exceeded everyone’s expectations.

After finding Liu Wei, a professional, and solving the acclimatization problems of moving the Blue Cave to the Magic City, Xu Jia set his sights on the next step, targeting the global promotion of "PlayerUnknown's Battlegrounds".

In fact, the foundation for the popularity of battle royale games like "PlayerUnknown's Battlegrounds" was built on H1Z1, a game of the same type.

This game, which was originally only slightly popular overseas, was completely detonated by a public account article on vxin in January this year.

"Trolls all over the world are in this dirty game. Foreigners who can't speak Chinese "X you?" simply can't survive."

The combination of patriotism and mutual criticism of foreigners made the article humorous. Coupled with the description of the Red Army organization, domestic players instantly had the urge to join in.

But all this is just the foundation. The real popularity will be driven by major live broadcast platforms in the future.

This kind of battle royale game is more interesting and random than ordinary games, which makes the live broadcast effect more exciting. Many anchors have invested in spreading this game.

Originally, money would be enough to clear the way at this time. If enough coins were given out, anchors at home and abroad would not refuse.

However, what Xu Jia has always been pursuing is to use the least amount of money to leverage more benefits. The publicity expenses should not only be spent on the blade, but also to see if he can get other people to invest in it.

Thinking of this, the corner of his mouth couldn't help but turn up, thinking of another partner in Shanghai.

……

Dou Ying.

This app, which was launched last year, has become an upstart on the Internet this year.

The terrifying daily activity and huge number of users make it difficult for other software to catch up.

As a shareholder and consultant of this company, Xu Jia came very rarely.

But every time I come here, it brings a new change.

So when Xu Jia's figure appeared in the company, the whole Douying was boiling.

"Mr. Xu, please wait a moment, our chairman will be here soon." After receiving the news, the person in charge hurried out, wiped the sweat from his forehead, and dealt with this man carefully.

To some extent, the other party's influence on Dou Ying is greater than that of Byte Chairman Zhang Yiming.

"Haha, there's no need to make such a fuss. I mobilized all my troops as soon as I arrived. All you are busy with is that I can just go around by myself." Xu Jia said casually.

I have to say, this is really a three-day farewell. How long has it been since the last time? The scale of Douying seems to have expanded a lot.

The person in charge didn't dare to take it seriously and just walked beside him.

How dare they not make a fuss? Every time Xu Jia comes, they have to adjust their work plan.

As for why the scale has expanded so much, of course it is due to the rise of the live broadcast sector. The workload is so heavy that everyone can’t breathe. If we don’t hire more people, the employees will be exhausted...

"How is your live broadcast sector lately? Are you focusing on e-commerce or all genres?" Xu Jia asked.

He has not paid attention to live broadcasting for a while. He only knows that all e-commerce live broadcasts seem to be in full swing recently, but the popularity of entertainment live broadcasts such as Huya and Douyu has gradually declined.

"As you said before, with such a large amount of daily activity, live streaming is very suitable to be embedded in an app like ours. Currently, more than million users have the experience of watching live broadcasts, and most video up owners are very subjective. Actively participate, the number of paying users exceeds million and is still rising.”

When I mentioned this, the person in charge started talking about it. It was a joyful thing. In the past, Douying could only walk on one leg, but now with the live broadcast function, he can walk on two legs.

And all this is because of the man in front of him. Thinking of this, his attitude becomes more correct.

While the two were talking, Zhang Yiming had already arrived.

The latter stepped forward and held Xu Jia's hand, shook it vigorously before letting go: "I heard that you moved a game company from Korea to MiHoYo. How come you have time to come to my place? If you had told me earlier, I would have arranged the reception banquet."

He longed for Xu Jiaduo to come. Even if he didn't give any suggestions, just seeing this person made him feel at ease.

"I came here this time to discuss cooperation with Dou Ying. Specifically, I wanted to talk to Dou Ying and Tik Tok respectively." Xu Jia said straight to the point.

When he was planning to promote "PlayerUnknown's Battlegrounds", he immediately thought of Dou Ying. With the latter's powerful publicity ability, it would be much easier for him than just throwing money at him foolishly.

It just so happened that Douying was also developing live broadcasting, so he used the game "PlayerUnknown's Battlegrounds" to fuel his efforts.

Taking advantage of Tik Tok's global promotion process, the game will be launched together.

Both parties spend one dollar to do two things, so both sides will benefit from cooperation.