Let you invest, and you can support half of the entertainment industry?

The next day.

"Parasite" is officially released worldwide.

Bong Joon-ho and other creative teams were sent to Goryeo for a road show by Xu Jia.

That's where he thinks the biggest box office is. With the character of the Korean people, a movie like this that won an Oscar will definitely be sold out by them.

As for other film markets, the honor of four Oscars is enough.

They are not as familiar with the creative team as the people of their own country, and they value the Oscar reputation more.

As for Huaxia, not to mention, the four words "produced by Jiaxing" are enough.

But Xu Jia didn't expect the box office to be a big hit.

After all, the core of this movie is still about some phenomena of Goryeo. Chinese people can feel and understand the things in it, but they may not necessarily recognize it.

Everyone has their own hardships, and there are indeed certain cultural differences.

In fact, in the previous life, this film was banned in the mainland. In this life, with Jiaxing's investment, plus the Oscar bonus, and the hard-earned impression points, it was given the unprecedented opportunity to be released.

It's just that there are still some cuts and deletions, but Jiaxing is satisfied if it can be released.

"How's the movie attendance rate?" Xu Jia asked in the office.

He doesn't attach much importance to the results of "Parasite", but the company still attaches great importance to it.

Seriously, this is Jiaxing's first movie to warm up for the summer after this year's Lunar New Year release.

"Every theater chain has sent back data. The attendance rate in first- and second-tier cities is above 80%. The attendance rate in lower-tier cities is average, but it is also 50%. The main reason is that the schedule is not available, so we can only wait and see on the weekend." Miao Yuqinghui reported.

"The online reviews are good, but there are indeed many negative factors. First, the subject matter is relatively unpalatable, and second, the schedule is inappropriate. Finally, the starring cast is unfamiliar to domestic audiences, and everyone is generally more willing to watch "Super 8." The company Internal estimates are that the box office will probably stop at around million." Zeng Jia elaborated in more detail, but the sense of loss in his words was palpable.

Looking again, everyone in the office is in a low mood.

Obviously he is not satisfied with this result. Currently, none of the movies produced by Jiaxing have a sales of less than one billion, and all of them are the hits of the season.

This "Parasite" is Waterloo in their eyes.

Xu Jia couldn't help but smile helplessly: "You are more arrogant than me. Even if a literary film wins an Oscar, the upper limit is there. Just because it is invested by Jiaxing, you can't subconsciously think that the audience will accept it. If you want to I understand that the purpose of investing in this film was not only to harvest the global box office, but also to win awards."

"Now its two attributes are performing well. We can't just look at the domestic box office. We must see that it has a large audience in Korea, North America, and Japan. Looking at the world, many Hollywood movies are losing money at the North American box office. Yes, but we in China have made a lot of money. In the future, we must also look at the world and walk more steadily on two legs."

He really feels that it would be great if the domestic box office of "Parasite" could reach 300 million.

Unless the main creative lineup is all replaced by Chinese people, there may be hope of becoming a hit, but it is not worth it.

The core of this movie is the class opposition of Goryeo. If it were a Chinese actor, the problem would be huge.

Jiaxing's impression points, which he had worked so hard to gain, will all be lost by then.

In order not to lose the box office, Xu Jia picked this movie to help Jiaxing accumulate experience in film festival award operations, and also to build a foundation for the distribution system.

"No wonder you didn't give many plans for the domestic promotion of "Parasite". I understand, and let it take its own course. There is no need to reveal this rhetoric to the media, so as to avoid rumors from the outside world." Zeng Jiaruo Something to think about.

She initially advocated increasing the publicity budget, but Xu Jia did not agree or reject it.

Now that I think about it, I still thought that I had gone astray.

"No, normal promotion, we mainly do online, the main creative team will arrange a visit at most. After they win the Oscar, their hearts will definitely be wild. This is basically the last cooperation, but we can help with domestic affairs. They have taken it over, and there will be many invitations recently due to the popularity.”

"As for those rumors, do you think we need to care?"

Xu Jia smiled contemptuously. Jiaxing was in the limelight. There was no doubt that someone was using the topic secretly, but it wouldn't hurt a hair.

Only 1.3 million tickets were sold, and the transaction volume was more than 30 million, which is enough for Shijiaxing to lead the way for companies across the country interested in live broadcast e-commerce.

It’s too late to fawn over, who dares to follow suit?

The next day, the domestic first-day box office results were announced, and it really sparked a lot of buzz online.

【Jiaxing Waterloo】

[Jiaxing myth broken? 】

["Parasite" grossed 30 million on its first day]

Three topics rushed to the hot search list for scarves, and the comments below were even more chaotic.

"I said Jiaxing's grades would decline sooner or later. Let's see if it comes true now."

"A movie that invests in Korean people also wants to make money from the Chinese people. What good things are there?"

"This is what happens when things go to extremes. I predicted this when I watched the live broadcast yesterday."

"It is a thing of the past that the products produced by Jiaxing must be high-quality products."

Various pessimistic voices have emerged, some of them are instigated by powerful forces, and some are just Internet mobs who do not want to see the good of others.

According to common sense, this kind of wind direction can be suppressed by Jiaxing with just a few moves.

But Jiaxing didn't seem to pay attention and never responded, as if he acquiesced.

Even Jiaxing fans, who usually have a strong fighting spirit, did not show up for the first time, and all their activities were quiet.

This made netizens who had originally planned to watch the show suddenly feel something was wrong.

Could it be that it really hit a sore spot?

As everyone knows, Jiaxing is in a state of joy at this time.

""Parasite" had 56 moviegoers on its first day of release in Korea, ranking first at the box office on that day. The estimated box office is at least million US dollars. It also performed well in North America and Japan, and the global box office is not expected to be low. At $ million.”

Miao Yuqing was very excited when talking about these data, "And through this movie, we have opened up distribution channels in Southeast Asia, and local movie fans have gradually begun to recognize the reputation of Jiaxing's production. In addition, other The regional distribution system has also been established, and many of our films have been packaged and sold. Although the current acceptance level is not high, it can still help the local area recognize Chinese films."

Xu Jia understands the difficulties of developing a global distribution system.

In those days, whether it was Xiangjiang Film or Hollywood, the process of conquering global movie fans was accumulated bit by bit. Setbacks are inevitable, but if you don't sow the seeds, you will never see the fruits of harvest.

Obviously, Jiaxing is already on his way.