Let you invest, and you can support half of the entertainment industry?

Hollywood One-Armed Theater in Los Angeles.

The 89th Academy Awards ceremony was held here.

All eyes are on this.

Celebrities, entertainers and media reporters from all walks of life also gathered in this Vanity Fair.

And the people who made the video also came to the red carpet at their own expense.

"Oh, it is indeed a Hollywood feast. I just saw several big names, and Brother Cheng Long was also there." The fat one said excitedly.

"Stop your unsociable demeanor so that you don't lose our Jiaxing people."

After the thin one finished speaking, he lowered his voice: "I haven't heard from the gossip, but our boss seems to be here at the award ceremony."

The two of them were the two reporters who were waiting downstairs in the community where Xu Jia's parents lived.

No one expected that he would become Xu Jia's subordinate in just one thought.

Life has undergone earth-shaking changes. He is much better off than before, and now he is the second general of Yang Tianzhen, Heng Ha.

Otherwise, how could he be sent to the Oscars to do the live broadcast of the video?

While the two were talking, they saw a group of yellow people suddenly walking up on the red carpet, and their eyes were immediately attracted to them.

The fat one saw a familiar figure with sharp eyes, and his voice changed tone: "Oh no, that's not our boss, he's really here!"

"I just heard it was from the crew of "Parasite". Our company doesn't have this project, right?" the thin one asked doubtfully.

But these are all side effects. A group of yellow people appeared on the Oscar stage and immediately attracted the attention of all parties.

+Netizens in the live video room also raised questions.

Originally, this Oscar was nothing worthy of attention for Chinese netizens, but Cheng Long was shortlisted for the Lifetime Honorary Award, which also attracted many netizens to come and see if he could break history.

Unexpectedly, an unexpected discovery was made.

"These people look so strange. They should not be our Chinese filmmakers."

"I checked, and the one at the top is Goryeo director Bong Joon-ho, a member of the Goryeo film crew."

"Wait a minute, the handsome man standing in the middle is Xu Jia, the boss of Jiaxing? Am I right?"

After everyone heard that it was the Goryeo crew, they stopped paying attention, but when they heard that it was Xu Jia, everyone immediately stared at the screen.

Hey, it seems true!

"Damn it, it's really Xu Jia, the boss of Jiaxing. Why is this guy hanging out with the Koreans?"

"Why are you hanging out with the Koreans? They are obviously hanging out with Mr. Xu. This crew is a project invested by Jiaxing."

"Is it true or not, Jiaxing has started investing in overseas projects?"

"Otherwise, what do you think? Jiaxing also collaborated with Warner Group on a big-budget movie with a cost of more than 100 million US dollars, starring Yang Mi and Jason Statham."

"So, after all, this movie is still our Chinese movie."

"Anyway, Jiaxing is awesome."

Netizens suddenly became excited. They thought that this Oscar had nothing to do with their Chinese audience, but now they discovered that they could actually have some sense of participation.

In the Jiaxing branch of the magic city, Yang Tian is really in charge of the public relations department, commanding millions of navy troops online.

"Be careful. What we have to do is to guide netizens to think and draw their own conclusions. We cannot let them feel that they are being led by marketing."

"In addition, everyone has also noticed that it is not the time to exert force yet. The early stage is just to lay the groundwork for the Chinese background of "Parasite" so that everyone should not think that this movie is a Goryeo movie at the first time. Do you understand?" Yang Tianzhen said loudly.

Xu Jia had earlier asked her to sit in the marketing department to guide domestic public opinion on "Parasite".

The purpose is now. After all, "Parasite" will be released in China by then, regardless of whether it wins the award or not.

In the final analysis, this movie is a wholly-owned project by Jiaxing, so it can be treated as its own project.

Therefore, the publicity strategy set was to promote "Parasite" in China as a Chinese film and in Korea as a Korean film. The main focus was Gu Ailing's nationality, which could be changed flexibly.

This requires the power of the marketing department to give them appropriate guidance. When the time comes, both the superiors and the subordinates will turn a blind eye to this honor.

"clear."

Everyone responded in unison.

Until now, everyone only thinks that the company is testing the Oscar waters with the Korean project, and the most it can get is a nomination.

When the time comes, it will be more or less effective to use a nomination to promote it.

……

the other side.

Xu Jia leads the cast of "Parasite" on the red carpet.

Let Bong Joon-ho lead the starring team to handle the interview, and he took the initiative to walk towards Cheng Long's location.

After all, he is one of the few Chinese filmmakers on the scene, so he should say hello.

Moreover, Uncle Benshan and Master Xing were deceived by him into boarding the pirate ship, so it is not impossible for Brother Cheng Long.

This year's "Kung Fu Yoga" starring the other party received a box office of 1.7 billion, which seems to be high, but in fact you can see his decline.

As age increases, box office appeal is indeed not as good as before.

The two sides are not unrelated.

At the end of 2014, Yang Mi co-produced "Rescue" with Huo Jianhua, and brother Cheng Long was the producer.

I'm afraid the latter didn't expect that just three years later, Yang Mi's Jiaxing would rise to its current status.

So when he saw Xu Jia, Cheng Long took the initiative to take two steps forward and said in surprise: "I didn't expect you to come to this Oscar. Is the "Parasite" crew a project of you Jiaxing?"

"Yes, I came here to test the waters this time. I would like to congratulate my eldest brother in advance for winning the lifetime honorary award. He should be the first Chinese to win this award, right?" Xu Jia said with a smile.

No matter what Cheng Long's personal life is like, at least the other party's contribution to Chinese-language films is obvious to all.

In a sense, in his opinion, his contribution is greater than that of Li Xiaolong.

Li Xiaolong pioneered the genre of kung fu movies, while Cheng Long promoted kung fu movies to the world.

Wherever there are people, there will be Cheng Long's movies. This is by no means an exaggeration.

At this point, the credit goes to pirated film dealers, who shipped Cheng Long's films to all parts of the world.

In many places that are so remote that no one knows about them, anyone who sees Cheng Long will shout out "Jackie Chan".

"Haha, it's just a nomination for now. I don't know whether I can get it or not."

Cheng Long spoke modestly, but his face became softer and softer. The other party's words really touched his heart.

Everyone knows very well that this Oscar lifetime honorary award belongs to him.

"You've been very active recently. There's also "British Showdown" to be released in September. Are you interested in cooperating?" Xu Jia asked.

Jiaxing wants to open up the global market, and Brother Cheng Long is definitely the number one good card.

With the latter's face being globally recognizable, at least most regions will not refuse to test the waters.