Let you invest, and you can support half of the entertainment industry?

Zhang originally planned to hand over the live broadcast section directly to Xu Jia, which was equivalent to outsourcing it.

But Xu Jia firmly refused.

In addition to avoiding suspicion, Douying's entertainment live broadcast is really difficult to control manually.

And he doesn't like the guild model that is popular on other live broadcast platforms. Isn't it just that the rich people's money will be returned in full, and the water friends' money will be divided into 30 and 70? Yes, it also ruined the reputation.

Another key point is that the early live broadcast will not be standardized. If you think about it, the phenomenon of a group of demons dancing wildly is inevitable.

The positive image that Jiaxing has finally cultivated among the officials cannot be ruined by this.

If you really want to take action, you have to wait until the live broadcast sector matures and introduce the concept of bringing goods. That will be the real big cake and innovation that can shake the foundation of Alibaba’s e-commerce.

So after visiting Byte, Xu Jia immediately came to the Magic City branch to connect the two parties.

After all, compared to the headquarters far away in the capital, the branch in Magic City is more suitable to cooperate with Byte. Plus, Yang Tianzhen is also here, which means the best of both worlds.

"There is no need to rush to help Douying build a live broadcast ecosystem. Even if they are urging us, we have to stabilize it. The reason for arranging for you to contact them is to seize the opportunity. Just like + video, occupy the position and slowly seek development. and room for upwards.”

"In addition, if the artists in the management department are eliminated, they can also be put into short videos and live broadcasts. There is no delay in both. Although Internet celebrities are not as good as celebrities, they are also a part of the ecological chain. Quantity can cause qualitative changes, and I dare to say , If the Internet continues to develop, who can guarantee that the influence of Internet celebrities will not be greater than that of celebrities? Their more down-to-earth personalities are superior to celebrity artists in some aspects."

"I think you should understand these points and be careful not to act too hastily." Xu Jia looked at Yang Tianzhen and warned.

He was afraid that the latter would plunge in and use up his strength early, which would lead to him being discouraged later.

Live streaming and video websites have one thing in common, that is, the industry is highly competitive, and it has set off a gold-dollar war, even eliminating most of the small fish and shrimps who are just trying to make money.

The difference is that the investment in live streaming is lower than that of video websites, and the monetization model is direct and fast enough.

It stands to reason that they should be favored by capital. After all, every big anchor is the hen that lays golden eggs.

But as competition intensifies, everyone spends money to dig out each other's anchors, which gradually increases costs, covering profits and turning them into a loss-making situation.

This is actually a trick commonly used by domestic capital.

That is, whoever spends more money and who can hold on until the end will be the big winner.

But the problem is that the taxi-hailing industry and the food delivery industry are foreseeable big markets. When the gold-dollar war is going on, the potential has not yet been fully tapped, and the money spent has a positive effect on the market.

But now, all the money spent by capital is burned as paper. In addition to enriching the top anchors and big anchors, it has also damaged the roots of the industry. Without a virtuous circle, it has been stuck in a vicious cycle. After the Jin-Yuan War, it was impossible to survive.

This is somewhat similar to today's entertainment industry.

Most of the large influx of capital has flowed into the pockets of celebrities, leaving less money available to the production team, resulting in poorer quality of film and television dramas and increasingly resentful audiences.

Judging from these industries, Internet capital is worthy of the name paraquat in the industry.

All the special girls are obsessed with money and don’t care about the sustainable development of the market itself.

"Understood, I would rather be slow than hasty."

Yang Tianzhen nodded, a hint of joy flashing across his face.

Obviously, leaving the live broadcast business to herself is a sign of Mr. Xu's trust in her, and it is also a big piece of cake.

"Well, have there been any difficulties in the branch recently? What are the recent plans of the agency department and the publicity department?" Xu Jia asked.

His previous energy had been focused on things outside the company's business, such as the tens of billions of domestic animation investment plans and the Berlin Film Festival. Internal work was basically left to his subordinates.

This trip to the Magic City branch was also for an on-site inspection.

Although he had enough trust in Yang Tianzhen's ability and loyalty, he still had to show his proper attitude.

"The difficulties are okay for the time being. If I have to say it, artist training is a mixed bag. There are many who want to take the back door. Their families are either rich or noble. This group of people is more suitable for the idol era. The previous route of starting from actors step by step is very difficult. Few people can persist, and there are also different opinions internally.”

"In the publicity department, we currently have layouts on Bibo, Xiaohongshu, Tieba, Bhu and other platforms. The total number of account fans has exceeded 100 million. It can be linked at critical moments. However, as everyone's impression of Jiaxing's good marketing gradually gradually Deepen, the effect in this area is not as outstanding as before.”

When Yang Tianzhen mentioned this, he hated Huayi with a passion. In the previous public opinion war between the two sides, Jiaxing accused the other side of using the navy to smear Huayi, while the latter said that Jiaxing was the strongest in terms of the navy.

All parties acquiesced in this, so much so that netizens knew about it, and even some big V accounts were revealed to be Jiaxing staff, which led to the fact that the publicity work was not that easy to do.

After all, as soon as you do something, people will think you are deliberately marketing.

"It's only temporary that newcomers in the entertainment industry are either rich or distinguished. Now the industry is so popular and they make so much money that even my boss is jealous of me. What about other people? Anyway, those who join have backgrounds in the industry. Otherwise, if you are the second son in the family and spend some money to invest in yourself, it doesn’t matter if you fail to succeed. In comparison, those artists with mediocre backgrounds are inherently behind the starting line.”

Xu Jia sighed and said quietly: "This is irreversible for our family and has to do with the current situation. When this period of expansion passes, the tide will naturally recede, and we will be able to see which materials are left. "

"However, we must stick to our principles and never recruit people through the back door. With our resources, there is no need to look at the artist's background. What we have to look at is whether their own conditions are suitable."

When capital is strong, all kinds of monsters and monsters emerge, eager to get a piece of the pie. Even if Xu Jia can't stop him, he won't let these rat shit ruin Jiaxing's porridge.

Not to mention that many of them are from Lao Lao background, which is even more intolerable!

In the previous life, I saw the demons in the entertainment industry dancing wildly, which actually forced the audience to miss the days when Boss Coal entered the entertainment industry.

Needless to say, they have really good taste. Let’s talk about the acting skills of the actresses who came in. At least they are a feast for the eyes.

And everyone who works in coal mines knows that professional things should be left to professional people.

Today's Internet and financial capital will never understand this. Perhaps they are too lazy to listen if they understand it.