Let you invest, and you can support half of the entertainment industry?

Xu Jia is here to deal with the mastermind behind the scenes, but in a practical sense, the praise of Huayi's gang really adds to the popularity of the movie.

So the first weekend has passed, three days.

"The Devil Comes to the World" has already exceeded the 2 billion box office mark, and it looks like it has the potential of "Wolf Warrior ".

Unfortunately, the box office trend fell back to around 300 million on the fourth day. Six billion is out of the question, and four billion is still possible.

This caused a lot of media to look down on the company, saying that Jiaxing was unable to succeed.

As everyone knows, Xu Jia and the senior executives of Jiaxing are all happy.

"A reporter wanted to interview me and ask me how I feel about the drop in box office at this time."

Xu Jia looked at Miao Yuqing in surprise, as if the other party was the mentally retarded reporter who asked the question, "Now the box office has exceeded one billion. It can be foreseen that by the time it is released, three billion is absolutely stable. When will three billion be reached?" Isn’t a box office of one billion even worth mentioning for domestic movies?”

The achievement of "The Devil Comes to the World" would be something worthy of celebration for any other company, even in the United States.

Xu Jia's total investment in "The Devil Boy Comes into the World" is only a little over 100 million. Excluding the theaters' share and excluding the promotion, it can be doubled at least ten times. What is he dissatisfied with?

Any investor would be crazy excited to have such a profit margin, right?

Moreover, he also took this opportunity to cultivate his own animation team through fighting, and in the future, the field of domestic animated films will also gain appeal.

In other words, the dumplings were enough to save money. After all, I had suffered from insufficient ammunition in the past, so I had to be careful when using them. It was only under Xu Jia's force that I spent more than 100 million.

The latter wishes he could spend more on dumplings. As he said before, the development of the industry requires funds. He would rather spend money to improve his own animation production capabilities and improve his talent pool than suffer big losses in the future. It's like looking for an overseas team to take advantage of.

"Okay, then I will answer the reporter unchanged." Miao Yuqing nodded.

She also just realized that it was remarkable enough for a movie to have a box office of over three billion, and she immediately put away her disappointed thoughts.

"You, including those outside who are bad-mouthing us, have all made a mistake, that is, you mistakenly believe that the golden period of Chinese movies has arrived. In fact, except for the top works, our overall market is still mainly losing money. What do you think? I want to see, except for a limited number of companies that can make money, are most of them just maintaining a balance of payments or even losing money?"

"Don't think that every movie can reach the level of "Wolf Warrior 2" and "I'm Not the God of Medicine". You must know that a box office of billion is enough to be among the top ten domestic movies at the box office."

Xu Jia beat everyone present to prevent them from being overly complacent. This is not everyone's fault. It is really that Jiaxing has been so smooth on the road to movies, dominating several schedules in a row.

With a box office of 3 billion, it really doesn't rank among the movies produced by Jiaxing.

This is also the gap caused by Jiaxing's being too good, which leads to high expectations from the outside world.

It's like reading a novel. After reading too much, I feel like I am the protagonist and everyone is trash. I put down my phone and realize that it is difficult to buy a pack of cigarettes after dinner with so much money in my pocket.

"That's the truth. The company's atmosphere is indeed a bit restless recently. I'll go back and clear it up." Zeng Jia said.

As the general manager of the company, she is somewhat responsible for such an inflated atmosphere, and it is inevitable that there will be a trace of remorse on her face.

"It's time for everyone to correct their mentality. But we are proud of the company and believe that the company's strength does not conflict with this. Our movies are indeed second to none in the domestic market. This is a fact."

"We have to recognize one thing clearly. After all, "The Devil Comes into the World" is an animated film, and its audience is not that wide. It exceeded 1 billion in its first weekend. This is because we encouraged our own fans and over-promoted the potential. By the way, The advantage of being a family-friendly movie during the Spring Festival is why it is so popular now. From the perspective of the movie itself, the results achieved are already good enough and even exceeded."

"Besides, I will apply to the higher authorities to delay the release of the film and try to get another month of release time." Xu Jia said with a smile.

If the previous words are still trying to appease everyone's emotions and re-establish their confidence, then the last sentence is a shot in the arm.

Based on the relationship between my boss and the third master, and the fact that the government has always given preferential treatment to high-grossing movies, delaying the release is basically a certainty.

With this extra month of release time, and Xu Jia's status as a shareholder of Wanda Cinemas, there will be no problem in scheduling films, and there will be no problem if the movie earns another billion in box office.

When everyone heard the news, thousands of words merged into one sentence.

The boss is mighty!

……

According to the recent undercurrent against "The Devil Boy Comes into the World", Xu Jia believes that Huayi is behind most of the trouble, but there must be other parties involved.

While Jiaxing is leading the Chinese film industry, he may also attract a lot of jealous eyes.

The undercurrent this time is probably that the two brothers Wang Zhongli and Wang Zhongjun are charging forward, and the guys who were originally suppressed are starting to make moves again.

If it is not suppressed forcefully, the alliance just established by Jiaxing may be in danger.

But this is also their last chance, otherwise they would not risk being discovered one by one and make small moves quietly.

After all, with the strength of Jiaxing, the good effect created by this joint publicity alone has made all parties involved see the prospects. If we cooperate several more times in the future, the designation will be stronger.

By that time, the guys who dislike Jiaxing will really become a thing of the past.

There is no room for them to survive at all.

Therefore, this Berlin Film Festival is a top priority. Even if we can't win an award, we still have to create a space for Jiaxing's public relations department to carry out activities.

Despite how confident he and Yang Tianzhen were, whether they would win or not was still a matter of debate.

After all, compared to Cannes and Venice, the other two major European film festivals, the Berlin Film Festival has the weakest commercial atmosphere and can be said to be a paradise for independent films.

But everything depends on people. In Xu Jia's view, where there are people, there is room for operation.

Therefore, the first thing he did was to contact Third Master for a meeting.

The latter was also very considerate and took time out the next day to come to Jiaxing Restaurant.

"Third Master, thank you for making this trip. I'll arrange a banquet. Let's finish chatting and eating before we leave." Xu Jia said with a smile when he saw Han Sanping.

No less respectful than at the beginning, as the two of them got along for a long time, they became less polite and seemed much more casual.

"Okay, it's up to you. Anyway, now that I've resigned, I'm just a director. It shouldn't be considered a self-serving act." Han Sanping smiled and nodded at Xu Jia, then agreed.