Let you invest, and you can support half of the entertainment industry?

The herd effect is not new in the film market, it is even common.

When the audience comes to the cinema, most of them are mainly interested in high-box office movies without being determined in advance. Those who are not interested will also be curious and driven to see whether the movie is worthy of its name.

Often after a movie becomes popular, its reputation drops because it attracts an audience that does not belong to the movie. But from the moment they step into the cinema, the film studio reaps the box office benefits.

Under this strategy, after the premiere ceremony of "The Devil Boy Comes into the World" on the first day of the Lunar New Year, the publicity was fully launched the next day, especially focusing on the Jiaxing fans group, calling on everyone to participate in the check-in event on the first day among.

The benefits of Jiaxing membership also make many fans who are not qualified to recharge feel itchy.

The feeling of not being able to spend money even if you want to, is really excruciating.

Is this member buying a discount?

What you buy is face!

[New Year's special event, any fan who participates in the first day movie check-in event of "The Devil Comes into the World" can get free Jiaxing membership and a trial for the month by showing your movie ticket stub. 】

When this announcement was officially released by Jiaxing on various platforms, all fans who had not obtained the major membership were excited.

"Hahaha, guys who attended the premiere yesterday, I asked you to pretend, but now we can also come first."

"That's right, you can still have a one-month trial period for free, it's delicious."

"Let's go together. I originally planned to watch "The Devil Boy Comes into the World", why don't I just go one day in advance? The worst I can do is skip class today."

"I wanted to scold you, but when I saw that old members could also participate in the event, and received a free one-month membership, and distributed member medals on site, I raised my hands to support Jiaxing officials."

This move not only stimulated fans to actively participate in the event, but also attracted many people who were originally not interested to join in.

They originally planned to watch "The Devil Boy Comes into the World", but they are not big fans of Jiaxing and have no habit of registering as members, but since it is free, they can give it a try.

And this group of people is the majority of the public. They don’t care who the producer is or who made the movie, but they will never miss the opportunity to make money.

Even if they cancel their membership after the one-month trial period, as long as they can retain a small part of them, it is a gain.

There is no need to mention any conflicts between the old and new members. Jiaxing’s big membership only came out recently, so we can’t talk about the old and the new. If we have to talk about it, then everyone is considered an elder, it’s just the batch they belong to. different.

As long as there is a steady stream of new leeks coming in from behind, these 'senior' big members will be able to gain a sense of superiority.

As a result, long queues of boys and girls lined up in front of Wanda Cinemas across the country.

Although this group of people didn't know each other, they were able to chat lively when standing together, as if they had known each other for a long time.

Because of the interview + video New Year's Eve party, Wang Zhengzheng, who became popular again, came to the door of a Wanda Cinema in Beijing.

But this time she took the initiative to do the interview, apparently to repay Jiaxing's previous favor for promoting her popularity.

Regardless of her personal wishes, she has become popular every year through Jiaxing's momentum and is known as the most beautiful CCTV female reporter. Her face that makes her fall in love has captured the hearts of countless young men.

"What the hell, Wang Congcheng?"

A surprised voice sounded, immediately attracting the attention of everyone in line.

"Real person? Damn it, goddess, I didn't expect reality to happen."

"I remember that last time Wang Zhengyi was interviewing Jiaxing. It seems that we will go to Jiaxing's projects more often in the future, and maybe we can meet him again."

"Sister Lichen, interview me, I'm a college student."

"It doesn't matter if you are a beast, just wait in line!"

The formation was instantly disrupted. Some boys came straight to Wang Congcheng, while others hesitated to abandon the queue and stayed in the same line. Some simply had their girlfriends grab their ears and ask them to look good if they dared to leave. .

However, Wang Zhengyi took a look at the unusually familiar couple in the team and took the initiative to run over.

"We meet again. I was the one who interviewed you two at the last New Year's Eve party, right?" Wang Zhengyi said with a smile.

Seeing Wang Zhengtong's innocent smile, a group of boys were fascinated again, but everyone followed their gazes and recognized the couple.

"Isn't this Brother Zhi and his sister-in-law? They are the leaders of the second group of Jiaxing fans. The first fans to follow Jiaxing are the first batch of big members of Jiaxing. I didn't expect that Brother Zhi is more afraid of his wife in real life than online."

"I remembered that the famous interview clip of Wang Zhengyi interviewed the two of them. I heard that Xu Jia, the boss of Jiaxing, saw it and directly gave the two people free lifetime membership of Jiaxing. They were so lucky."

The crowd's discussion made Xiaozhi look a little embarrassed. Why was he afraid of his wife? He clearly loved his wife.

The girlfriend looked excited and whispered: "The opportunity has come. If the interview becomes popular again, Jiaxing may give us Jiaxing free movie tickets for life."

These two guys didn't realize at all the huge benefits they would get from becoming a celebrity in the Internet age.

They didn't see the watermelon at all, they just stared at the sesame seeds.

"Um, it's the two of us." Xiaozhi replied.

"Then can I ask, why did you two choose to watch this movie? It's an animated movie." Wang Zhiyi asked.

Just as Xiaozhi was about to open his mouth to answer, they just wanted to watch a movie and get a one-month membership, when he was interrupted by his girlfriend.

"Because the movies produced by Jiaxing must be high-quality products. We used to worry about being cheated after buying the tickets when watching movies. But it is different now. As long as it is a movie by Jiaxing, it is absolutely fine to watch it with your eyes closed. And although Jiaxing does not mention the rise of Chinese comics slogan, we guys still want to support domestic animation." said his girlfriend.

Listen to this answer, it is clear and coherent, and every sentence stays true to the core of praising Jiaxing.

What's more important is that the people watching are all fans of Jiaxing. As soon as her girlfriend finished speaking, they naturally agreed with her statement.

If Xu Jia sees this scene, they can also benefit from it.

Little did they know, what they were doing at this moment was all in the eyes of Xu Jia and the senior executives.

On the surface, this was Wang Yiyi repaying a favor to Jiaxing, but in fact, how could she have the right to decide her whereabouts? CCTV only approved the report after careful consideration, and specifically sold Xu Jia a favor.

"Haha, these two guys are pretty good. What we said just now has given us a lot of advertising. Let's contact them later and see if they can be recruited under our command to eat the royal food."

Xu Jia pointed at Xiaozhi and his girlfriend on the screen, and continued: "The other supporters will each receive a one-year Jiaxing membership. In addition to interviewing the queue at the opening, we also need to interview the fans after watching the movie. This is consistent with the people at CCTV."

"The rest of the publicity strategy just follows the plan."

He stopped contacting Wang Zhengyi directly. In the eyes of the world, explosion is a kind of luck, but he knew the cause and effect of his previous life, and said that if he wanted to inherit the crown, he would have to bear the weight of it.