Let you invest, and you can support half of the entertainment industry?

With the example of Wang Zhengyi, Douying's arrangement for Xu Jia was a matter of obedience.

Cooperating with the accounts of multiple brokerage companies, we began to promote "Exes 3".

What fans shed tears at the scene.

My girlfriend burst into tears after watching the movie and thought about her ex-boyfriend.

The man and woman had a big fight and broke up over the movie.

All kinds of pretentious clips were widely publicized on various platforms. Although the movie was not seen, the audience's reaction was as if they were watching a big show.

For future generations, the traces of marketing can be seen at a glance.

But now, no one has used this kind of marketing method yet, and "Predecessor 3" is the first to take advantage of it.

Everyone still believes in this type of video.

Especially during the New Year's Eve period, even though it is not the New Year, most young people still have a little bit of excitement in their pockets.

In small towns, there are not many entertainment facilities. Apart from playing billiards and surfing the Internet, watching movies is a rare entertainment item.

What's more, on the Internet, the publicity campaign for "Excessor 3" is very popular, which makes this group of people feel like they are catching up with the trend.

Little did they know, they were part of creating this trend.

On January 3, in the first week of its release, the cumulative box office of "Exes " exceeded one billion. This result has surprised many people.

"Yesterday's single-day box office was 75 million. It is expected that the weekend box office will have room for growth, and the trend is very stable. There is no intention of falling in the short term." Miao Yuqinghui reported, her brows filled with joy.

Who would have thought that just after the New Year, Jiaxing would get off to a good start.

According to the box office statistics of "Exes 3", it is certain to be another hit.

The key point is that this is still a series of Huayi movies. Who knows how the two brothers Wang Zhonglei and Wang Zhongjun sold it to their own bosses and made a huge mistake.

"Inform the people in the public relations department that the promotion should not stop. This kind of movie is all about publicity and distribution. You don't need to care about external reputation or anything like that. We want to make watching this movie a trend. It's much easier to do now than it was at the beginning. Those who don’t know what movies to watch will not refuse to try a movie worth over 1 billion." Xu Jia said with a smile.

Whether it is in other fields or in entertainment, the Matthew effect exists. The strong will always be strong, and the weak will always be weak. "Predecessor 3" has obviously formed a snowball.

Next, as long as we firmly grasp the urban youth group, the movie will be invincible.

"By the way, I heard that Tian Yusheng is taking Han Geng and other creative groups on a road show, and each of them will be given a bonus to give them some motivation. By the way, I told them that it is not the time to be discouraged yet, so that they can persevere. ." Xu Jia added.

If this sentence comes out, he will have to pay at least more than 5 million out of his own pocket.

After all, the movie's box office exceeded 1 billion in its first week, so it makes sense to give out 5 million as a reward. You can't imagine that you want the horse to run, but you don't want to let the horse eat grass.

If these bonuses are spread out, the creative team will only work harder on the road show. Sooner or later, they will return to their own pockets, and maybe they will bring back more partners.

Just after Xu Jiagang finished giving instructions on the follow-up publicity plan for "Excessive 3", his cell phone rang.

When he saw the caller's name, he was stunned for a moment, with a look of ridicule on his face.

"Mr. Wang, what are you doing for me?" Xu Jia answered the phone and asked.

Although he knew very well why the other party made this call.

"Xu Jia, if you want face, I'll give it to you, and if you want face, I'll give it to you. Although we have had conflicts, you won't stretch your hand so far and put it in our Huayi's pocket, right?"

Wang Zhonglei's voice was extremely cold, and the suppressed resentment could be heard through the phone.

He had given in to Jiaxing not once or twice, but he just wanted to avenge his shame after "Mulan" was released.

But the popularity of "Ex 3" really broke his guard.

This project has already been filmed for three times. I finally managed to hold it in and was intercepted by Xu Jia.

If it were an ordinary person, his lungs would probably burst with anger. Even if Wang Zhonglei had a strong psychological quality, he would also be half angry to death.

"Mr. Wang, what you said makes no sense. Why do we, Jiaxing, stretch our arms so much? You personally agreed to this project when it was given to us, right?"

"Furthermore, director Tian Yusheng is cooperating with us again. If I hadn't wanted to capitalize on the reputation of the "Predecessor" series, I could have released it under another name."

Xu Jia didn't care about Wang Zhonglei's grievance at all. If he had been cut off one billion yuan, he would definitely be even more angry if he didn't stop watching.

If it were someone else, he might still feel guilty, but for Hua Yi, he didn't feel guilty at all.

"Okay, okay, I'll remember this account. Let's see what happens in the future."

A busy signal came from the phone, and it was obvious that Wang Zhonglei had hung up the phone.

It seemed that this guy was really angry this time.

However, Huayi has not released a masterpiece in the mainland film market for a long time, and its killer Feng Xiaogang is not working well anymore. Suddenly a blockbuster movie came out, and it was censored. If I think about it more carefully, I sent it out myself...

"Haha, you made a mistake and blamed us."

Xu Jia sneered, "As long as he treats the people below him well, why would Tian Yusheng come to join me?"

He didn't take the other party's threat to heart. Anyone with a discerning eye could see Huayi's decline.

From Wang Jinghua's departure with a large number of artists, to Feng Xiaogang's transformation into a literary director and the introduction of capital, he attempted to make money through capital operations, but his own system was rigid and aging.

As the leader of domestic entertainment private enterprises, it has led everyone astray.

If such a company doesn't fail, who will?

"Then why don't we keep an eye on them? We won't stumble behind them."

Miao Yuqing has seen a lot in the past few years since she entered the industry, and she has long since lost trust between people.

There was nothing I could do, those guys said it was so bad that pus was leaking from the soles of my feet.

"You can only be a thief for a thousand days. How can you guard against a thief for a thousand days? I'm afraid you won't be able to keep an eye on him."

Xu Jia shook his head and thought: "Let our allies pay attention to Huayi's information. With so many pairs of eyes, it is difficult to hide even small tricks. In addition, with Huayi's current situation, people's hearts may be very unstable. Try to bribe them." several."

It was easy for Huayi to deal with him, but if he had just made a lot of money with his movie series, and if he started to deal with him again, his reputation would be affected.

It's not who is right or wrong, but the stronger party will be feared.

Moreover, the name of Xu Jia Excavator and its actions of annexing Tangren and Zhouyi made everyone suspicious.

If you continue to practice Chinese art, you will inevitably be criticized and criticized.

"Okay, I'll go right away."

Miao Yuqing nodded. Huayi's current situation was on the verge of being pushed down by everyone. There were so many people who were willing to abandon Huayi for Jiaxing.

"By the way, the "Exes 3" celebration party has been prepared in advance. It will be held for the creative team after they finish the road show." Xu Jia reminded this matter.