Let you invest, and you can support half of the entertainment industry?

dong dong.

Miao Yuqing knocked on the door and came in. Seeing that they were all her own, she said, "Mr. Xu, Penguin has sent someone to contact us. We have booked a private room at Jiaxing Restaurant. I would like to invite you to come and talk."

Since the venue is set at Jiaxing Restaurant, it is conceivable that Penguin still has a certain degree of sincerity.

"From my point of view, I am afraid that this trip is to seek peace with you. They cannot bear the responsibility for the continued decline of Penguin Video Ranking." Zhang Jun said sharply.

As a former Penguin general here, he knows best what the headquarters is thinking.

With a lot of capital entering the entertainment industry, coupled with the implementation of the big IP strategy.

No matter Penguin, Alibaba or Wanda, the leading capitals, have deployed large-scale entertainment strategies, especially Penguin. Film and television dramas are a part of their industrial chain, and it is also a very important part.

For example, China Literature is the production end of the industrial chain, and the film and television industry is the processing part of the industrial chain.

Let the produced IPs such as "Zhu Xian", "The Legend of Zhen Huan" and "Yu Zui" be given higher value and dissemination through film and television processing, and finally be monetized through games, advertising, peripherals, etc.

On the production side, Penguin, which acquired China Literature, is currently the dominant player.

The rising star Tomato's old club, Byte, has not yet reached its peak, so how can it talk about challenges?

Alibaba Entertainment seems to be hot, but in fact it is a mess, not to mention nothing to worry about.

In terms of terminals, Penguin’s games are also unique in the world. Do you think using salary to create happiness is a joke?

How to take money out of users’ pockets, no one knows better than Penguin.

Only the film and television aspects of the intermediate processing have never met their expectations.

There is no way, even people in this industry also have a gambling mentality when making movies and TV series.

After all, the audience's aesthetics and the public's hot spots are constantly changing.

Many high-quality dramas are expected to be popular, but they are not, while some random dramas are unexpectedly popular.

As much as "Westward Journey" was later praised by the altar, it failed miserably when it was released, directly driving Xingye's company to bankruptcy.

When "Soldier Assault" was first launched, it was still tepid.

Such a serious historical drama as "Ming Dynasty 1566" was produced by Mango Channel. The ratings were so low that it was less than 0.5%. Before the drama was finished, it was replaced by the Korean drama "Dazi's Spring".

On the contrary, the following year's "Invincible Ugly Girl" was filmed three times in a row.

Since then, Mango Channel has been focusing on rejuvenation.

Penguin's performance in entertainment is also unsatisfactory. Not only them, but most of the capital involved in projects with high hopes have ended miserably.

Jiaxing, on the other hand, has won many battles and won every step of the way, keeping the audience in mind.

Coupled with the gradual display of dominance and the blow to Penguin Video, the people at Penguin Headquarters saw the consequences of offending Xu Jia, which they could not afford.

"So, it seems that the banquet was a good one, but I don't know if they can show enough sincerity in asking for forgiveness this time." Xu Jia sneered.

He seems to be well versed in the truth spoken by a certain great sage, and he knows what it means to be able to get away with one punch, so as to avoid hundreds of punches coming.

If he hadn't used the two projects "In the Name of the People" and "Produce 101" to demonstrate his absolute strength and reach a vertical and horizontal alliance with his peers, Penguin would not have surrendered so quickly.

In fact, he underestimated the impact of these two projects.

If one of them is picked out alone, it will be a king, let alone if two of them are brought out together, they will be fried until people lose their temper.

Secretary Dakang here finished the hot search, and Yang Chaoyue over there took over.

There is also "Si Teng" in the middle, which can steal the spotlight from time to time.

"Then what time did it pass?" Miao Yuqing asked.

"Now go over and take a look. There's no point in dragging it."

Xu Jia looked at the crowd and explained: "You can continue to discuss the content of the New Year's Eve party, but there shouldn't be anything left to discuss. Just give me a copy of the program later."

No matter what form of war, in the final analysis it is just a means to obtain profits. For Xu Jia, his basic purpose of shocking his peers and launching + video has been achieved.

Penguin Video has long since lost the ability to fight back. It can be kneaded and kneaded like dough, and there is no point in continuing to fight.

We just took advantage of this opportunity to get back the invested capital with interest.

……

Private room in Jiaxing Restaurant.

The person who came to see Xu Jia this time was surprisingly Yin Yu, one of the senior executives of Penguin Headquarters.

Although he and Vice President Wei are both vice presidents.

But this person's rights are obviously much greater than the latter's, and he has more decision-making power.

And among the Penguin executives, the younger one was sent to deal with the matter because he thought he was suitable to communicate with Xu Jia at this point.

"Mr. Xu will arrive later. Do you know what to do?" Yin Yu said in a deep voice.

Vice President Wei's eyes flashed with reluctance, but he still nodded: "I understand."

"That's good."

Yin Yu looked at Vice President Wei with disgust in his eyes.

He doesn't care what the other party does, he only cares about the results.

It's enough to offend someone to death without thinking, but when you start fighting with someone, they are beaten until they are unable to fight back, and they have to help wipe their ass with the group involved.

A typical general is incompetent and the three armies are exhausted.

crunch.

The door opened and Xu Jia walked in. His sharp eyes glanced around the box and quickly settled on Yin Yu.

"Mr. Yin, I've heard his name for a long time and it's such an honor to meet him today." Xu Jia stretched out his hand and said with a smile.

Since he had a lot of entanglements with Penguin, he was familiar with the information on Penguin Group's executives and recognized the person at a glance.

"Haha, it's a pleasure to meet you. Compared to your achievements, I should say I'm honored." Yin Yu smiled back.

The two people were holding hands together, their expressions were quite harmonious. No one could tell that the two sides were inextricably linked not long ago, and even now Penguin Video is still under siege.

Of course, even if this was true, Xu Jia would not admit it.

He clearly didn't exert any force, but the opponent fell down. It was obvious that he was in trouble.

"The group sent me here this time because I learned that there might be a misunderstanding between the branch below and your company, and I came here specifically to resolve it."

Yin Yu went straight to the topic and waved to Vice President Wei who was standing behind him, and then said to Xu Jia: "This is Wei Qing who had previously made arrogant opinions and reduced the publicity resources and treatment of "Si Teng". The group's original intention was to send him Come down and assist Zhang Jun to make Penguin Video bigger and stronger and strengthen the relationship with your company."

"Who knew that this guy was too utilitarian and did things that were not within his scope of authority. I not only have to apologize to you, Mr. Xu, but I also apologize to Zhang Jun, the former president of Penguin Video. Please let me know. His contribution to Penguin Video will not be forgotten by the group."