Let you invest, and you can support half of the entertainment industry?
Chapter 469: Half the sky is red
When everyone in the conference hall heard the data reported by Miao Yuqing, their looks turned from surprise to surprise.
This is more than just a hit, it is simply popular!
They could barely understand the data of "Si Teng". After all, it was a project arranged by Xu Jia himself, so it should have the potential to be a hit. However, "In the Name of the People" was so popular that they couldn't understand it.
The first episode has million views, what’s the concept?
This is the only one show you can watch on all platforms. Don’t compare it with false data. The + video reports are real data both internally and externally.
According to this trend, I'm afraid there won't be a drama.
Xu Jia was not surprised. In the previous life, these two dramas were able to achieve excellent results with tap water alone. What's more, in this life, there is the bonus of Jiaxing Navy, and in order to launch the + video, the company provided a large amount of promotional resources. , explosion is inevitable, it is nothing more than the extent to which it explodes.
Compared with "Siteng", the audience of the heroine type is limited and the plot is slow to gain popularity.
"In the Name of the People" started with a bang. Xu Jiake personally observed the scene of Hou Yong eating noodles. It can be said that the statistics of this drama are strong and cannot be separated from the enchanting acting skills of teacher Hou Yong.
"Continue to proceed as planned, contact Douying to cooperate with this part of the popularity, guide the public to disseminate and edit the clip of Hou Yong eating noodles, and even create a second creation. In short, we must seize any opportunity to contribute to public opinion, not only It’s about creating public opinion and also leading public opinion.”
"In the early stage, we focused on "In the Name of the People". When the word-of-mouth spreads and forms a snowball trend, we can reduce marketing and publicity and leave more to the public to spread the word. For "Si Teng", we will work steadily and promote targeted groups. Let’s do it for everyone.”
Xu Jia laid out the next arrangements with a normal expression, and the others immediately calmed down and listened carefully.
It’s not time to celebrate yet, it’s just the beginning.
For him, +video must appear in the market with an unrivaled attitude in order to make other competitors restrain their caution.
Only by showing dominance can Jiaxing have the capital to unite everyone.
Otherwise, if your performance is average, who will be willing to listen to your orders?
"Understand, in terms of marketing, our public relations department is more based on content quality to leverage the public's tap water. It is cost-effective and will also reduce public resentment. As for "Si Teng", a promotion plan has been formulated." Yang Naive replied.
In terms of personal abilities, she is the most reassuring and comfortable person for Xu Jia in Jiaxing.
Some arrangements were made in advance without Xu Jia's instructions. It was a great blessing to have such subordinates.
"Well, for the management part, Sister Jia needs some snacks. The main creative characters in "In the Name of the People" are basically our own people. We must catch the next wave of popularity, such as Teacher Wu Gang, Teacher Xu Yajun, and Teacher Zhang Zhijian. The three of them don't need to set up any persona, their acting skills are enough to stand up, and they just look familiar."
"As for Hu Ge, don't over-market. His "The Party at Southern Station" will be released later. The conflict between the two characters is quite big. In addition, in this drama, Lao Hu is still slightly inferior to the veteran actors, so be careful. This is part of the risk assessment control," Xu Jia said to Zeng Jia.
These are commonplace problems, and ordinary artists simply don’t have to deal with such troubles.
The popularity of "In the Name of the People" will continue to rise in the future. Everyone can see how big the potential is, and any actor who has some roles can reap the dividends.
However, how much it can digest depends on the capabilities of the brokerage company.
Some dramas are popular but not popular, or they become popular but are not continued. Obviously, the agency behind them is not strong enough.
Nowadays, all the hot spots for celebrities and artists on the Internet, whether they are praised or criticized, must be promoted by forces.
The so-called tap water is a false concept.
In the Internet age, whether the wine is fragrant or not depends on how fragrant the wine is, you have to spend money to buy it. It is not uncommon to mistake a deer for a horse.
The 79 yuan eyebrow pencil used to be very cost-effective, but when public opinion changed, Mu Ran realized that she seemed to have been brainwashed.
A certain artist's reputation has been criticized by the entire Internet. After a while, the entire Internet will be looking for comments that have not criticized so and so.
Even if the entire network is black, it can still be used as a powder-washing operation.
This is what a brokerage firm is capable of.
Originally, Jiaxing lacked foundation in this area, but after annexing Tangren and Cai Yinong joining, it made up for this shortcoming.
"All the agents in the company are ready to handle the traffic, and have also communicated with these teachers to ensure that the set goals are achieved," Zeng Jia said.
She knew that her task was actually quite simple, but she didn't allow herself to be held back.
Xu Jia nodded and looked at Zhang Jun: "+The video requires you to put in more effort. Seriously, it's like starting from scratch. If you need support, just ask."
Zhang Jun's face straightened up and he said solemnly: "The company's support for us is already great enough. To be honest, if we had these kings at the beginning of Penguin Video, why would we always be dominated by iQiyi? The first one would not dare Said, but I can guarantee that I will rank at least in the top three next year!"
"Haha, you don't need a guarantee. Just have confidence."
Xu Jia smiled and said relaxedly: "Yu Qing, you can make the data public so that people outside will not be anxious."
Everyone laughed when they heard this.
+The video data is not only concerned by their own people, but some people outside may be more concerned about it than they are.
……
"Has the data come out?"
Vice President Wei looked calm, standing and pacing back and forth.
Everyone can see how uneasy he is.
"Jiaxing hasn't released it yet, I guess I feel guilty..."
As soon as his subordinate comforted Vice President Wei, he received the data with a ding-dong sound. After taking a look, he froze.
"Bring it over and let me take a look."
Vice President Wei took the phone away, looked at the data, and his eyes widened, "Here, how much water do you estimate there is in this?"
"Well, as far as we know, this data may be real data." The subordinate hesitated for a moment and then said.
Oh, real data?
Without any moisture, how dare you have 300 million views?
Vice President Wei finally understood what kind of enemy he had made. No matter how stupid he was, he could still see how much potential "In the Name of the People" had.
And such a drama, which may become a household name in the future, is available on all platforms but not his own. He can't even imagine the customer churn rate it will cause.
The same situation appeared in different video websites. After seeing the results of +Video, all the people in charge couldn't help but keep silent.
Then Xu Jia finally took a serious look at his previous proposal.
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