Let you invest, and you can support half of the entertainment industry?

Xu Jia also raised his eyebrows. He was also surprised by Penguin Video's decision.

It's not that I feel worthless, it's just that I didn't expect the other party to be so courageous.

This is difficult to see in terms of domestic capital.

After all, Penguin Video currently occupies a large market share. As long as it develops step by step, they will be indispensable for the platform in the future.

"We are just willing to take a gamble on Mr. Xu. Maybe this is crazy, but I think... Penguin Video is destined to take an unusual path to become the number one." The middle-aged man said solemnly.

After hearing the other party's answer, the person in charge of LeTV had a complex expression.

His impetuousness and eagerness for quick success and quick success in his own business made it difficult for him to understand the other party's decision.

"Even if you guys are ruthless at Penguin Video, I'll give you the upper hand." The person in charge of LeTV shook his head, "I'll see what tricks you can pull off in the end."

In his opinion, Penguin Video is purely about losing money and making money.

Although LeTV also lacked this shout-out, he felt that it was not worth paying such a high price.

When the person in charge of LeTV left, there were only two people left in the living room.

"You paid such a high price, aren't you afraid that I won't meet your expectations?" Xu Jia asked slowly.

"Of course I'm afraid, but I believe in my vision and yours, Mr. Xu." The middle-aged man smiled.

Xu Jia finally began to look squarely at the middle-aged man in front of him.

Speaking of which, the two of them met quite a few times, but until now he didn't know the other person's name.

"Minister Zhang, you really make me look at you in a new light."

Xu Jia finally looked squarely at the middle-aged man in front of him, whom he had never cared about.

In a way, no one inside Jiaxing may have as much trust in him as the guy in front of him.

"I didn't expect you haven't forgotten my name." Zhang Jun stretched out his hand and shook Xu Jia's hand, "As for the contract, we can sign it at any time. Just follow the conditions just now. I am honest and sincere. I also hope to be able to work with Mr. Xu in the future. Cooperate a lot.”

From this moment on, his lifeline in Penguin was tied to Xu Jia.

If Jiaxing's subsequent performance meets the expectations of this contract, then his position in Penguin Video will naturally increase. If it does not meet...

Then he will also be buried with the collapse of the contract.

"Now that the initial intention has been reached, I won't hide it anymore. This time I plan to present the homemade variety show in the form of a slow variety show, combining rural, food, slow-paced and other themes." Xu Jia was honest and fair.

"Slow variety show?" Zhang Jun was stunned, his eyes confused, "Sorry, I don't understand this concept."

"The so-called slowness means that compared with the current pace of variety shows, it is also contrary to the tense and fast pace of today's big cities. It allows everyone to relax and learn to enjoy life when watching." Xu Jia explained patiently.

The concept he proposed has no clue at all at this time, and the source of inspiration for this slow variety show comes from the previous life "Longing for Life".

However, everyone was still immersed in outdoor variety shows like "Run" and followed the trend.

Moreover, it is hard to imagine what kind of attention a group of artists living in a place like farmland or countryside would attract...

"Are you sure this show has the potential to become a trend?" Zhang Jun hesitated, "It's not that I don't trust you, it's just that I haven't been exposed to it."

"Because there was no such concept before. If we make it, we will be the pioneers and pioneers." Xu Jia said.

For other fields, pioneering and pioneering may mean brilliance.

But in the entertainment industry, the first person to eat a crab may not necessarily get the crab roe in one bite, but may also get it caught in the mouth.

Xu Jia's attitude was very clear from the beginning.

He only informs his partners about what programs he will do. As for how to do it and whether to do it, that is not the place for the other party to dictate.

"I understand that as long as you are responsible for this project, we at Penguin Video will support it to the end."

Zhang Jun is also quite a bachelor. He doesn't know any variety shows, but he has identified Xu Jia.

After all, he used to be a venture capital investor. When investing in a project, he never cared about the project, only whether the person was reliable.

Generally in China, as long as the founder is reliable, the project is half successful.

"You're awesome."

Xu Jiadu admired the other party's mindless bet on him.

If he hadn't been reborn, he might not have as much confidence in himself as the other person.

"Xiao Qing, bring over the title sponsor contract that you prepared earlier." Xu Jia looked at Zhang Jun, "By the way, how much cash do you plan to give?"

"We have contacted a certain Niu and will purchase the naming rights for the remaining fourteen episodes of "Run" for 200 million in cash." Zhang Jun replied.

Originally, what they valued was not the so-called naming rights, but the opportunity to cooperate with Jiaxing.

Of course, you can also get a favor by winning the naming rights.

As for the price difference, Penguin naturally doesn't bother to make money. For such a large group, money comes second.

What they value is territory and improving their own moat.

Xu Jia nodded. Of course he wouldn't mind if he could make more money with this cash in his account.

Wait until Xiaoqing goes in with the contract.

Everyone in Jiaxing knew the news that the naming rights of "Run" were sold for 200 million.

Buying for 100 million, selling for 200 million, a small goal inside and outside was obtained...

Who would have dared to imagine this before the naming rights were sold?

"Damn, you got 100 million just like that? I suddenly felt that compared to Mr. Xu, I was like a paramecium."

"I'll give you a simple calculation. With a monthly salary of 2778 yuan, it would take years to earn million yuan, and that's without eating or drinking."

"Don't say anything. From now on, if Mr. Xu asks me to chase away dogs, I will never chase roosters, and if Mr. Xu asks me to go east, I will never go west."

The whole company was filled with an atmosphere of enthusiasm. This deal was really incredible.

The time is short and the profit is high.

This was simply impossible when we were still working as a studio.

More importantly, this project was decided by Xu Jia alone from beginning to end. One person can defeat a thousand troops!

"We should be considered the only strategic partners in the future, right?" Zhang Jun signed his name and said with a smile.

He still remembered the time when he was blocked by Xu Jia and was speechless.

"Of course, I think our cooperation will be a win-win situation." Xu Jia also signed his name.

Until this moment, the two sides were completely tied to the same chariot.

After all, the next era is when capital enters the entertainment industry. Since he cannot compete, Xu Jia naturally chooses to strike first.

At the same time that the contract was finalized, the aftermath gradually spread.

The lifeless circle finally made waves.